Eastern Europe B2C E-Commerce Report 2013

  • September 2013
  • -
  • yStats - Research on International Markets
  • -
  • 92 pages

B2C E-Commerce sales in Eastern Europe outspaced Western Europe.

One of the findings is that annual growth of E-Commerce sales in Eastern Europe outpaced Western Europe by 13 percentage points in 2012. A double digit growth rate above 20% in Eastern Europe is expected for 2013, though this growth rate will decrease by 2017. Total E-Commerce sales for the Eastern region are expected to reach over 50 billion euros by 2016.

B2C E-Commerce in Russia grew by over a quarter in 2012, reaching a double digit figure in billions of Euros. Further expansion in the online retail market is expected. Some product categories, such as household goods, cosmetics and auto parts have shown recent growth of over 50%. The clothing segment, including such players as Lamoda and Kupivip, has attracted large investments from overseas as well as domestic investors. The largest online retailer, mass merchant Ozon, increased its sales by a high double digit figure above 50%. The growth of the Russian B2C E-Commerce market has attracted the attention of foreign players, with Asos launching a local website and Amazon opening a local office in the Spring of 2013.

In the Czech Republic, B2C E-Commerce sales are increasing with the expectation of reaching several billions of Euros in 2013. Already over 40% of Internet users in the country shop online. In Slovenia, this share is even larger, as 50% of Internet users are online shoppers.

B2C E-Commerce in Hungary and Poland has increased its share on the total retail market, reaching several percentage points. In Turkey, E-Commerce sales reached a double digit figure above 10 billion Euros in 2012, after a significant two digit percentage growth rate.

Table Of Contents

1. Management Summary

2. Europe (Regional)

• B2C E-Commerce Sales in Eastern Europe, in USD billion and % Change, 2011-2016f
• Top Countries by B2C E-Commerce Sales, Ranked by 2013f, in USD billions, 2011-2016f
• Top Countries by B2C E-Commerce Sales Growth, Ranked by 2013f, in %, 2011-2017f
• Average B2C E-Commerce Sales per Online Shopper, Ranked by 2013f, by Country, in USD, 2011-2016f
• Online Shopper Penetration in the EU, in % of Individuals, 2010 - 2012 and 2015f
• Online Shopper Penetration in the EU, Top 14 Countries and EU Average, in % of Individuals, 2012 (1 of 2)
• Online Shopper Penetration in the EU, Top 15-28 Countries, in % of Individuals, 2012 (2 of 2)
• Online Shopper Penetration in the EU by Age Group and Gender, in % of Individuals in the Relevant Group, 2012
• Internet User Penetration in the EU, by Country and EU Average, in % of Individuals, 2010-2012
• Top 5 Retail Website Categories, in Thousand Unique Visitors, December 2011 and December 2012
• Most Purchased Online Product Categories in the EU, in % of Individuals, 2011 and 2012
• Share of Cross-Border Online Shoppers on Total Online Shoppers in the EU, in %, 2012 and 2015f
• Confidence in Online Shopping, by Shopping from a Website in Own Country and in Another EU Country, in % of Consumers Who Already Made Cross-Border Purchases and All Consumers, 2012
• Top 10 Retail Websites, by Total Unique Visitors from Europe, in Thousand, December 2012

3. Eastern Europe

3.1 Russia (Top Country)
• B2C E-Commerce Sales, in USD billion and in % Growth, 2011-2016f
• B2C E-Commerce Sales, in RUB billion, 2011-2012
• Breakdown of B2C E-Commerce Sales, by Product Categories, in %, 2012
• Breakdown of B2C E-Commerce Sales, by Product Categories, in %, 2011 and 2012
• B2C E-Commerce Sales, by 12 Selected Product Categories, in RUB billion, 2012
• Top 11 Online Product Categories by Growth in B2C E-Commerce Sales, 2012
• Number of Orders Placed Online Daily, by Product Categories, in thousands, 2012
• Share of Cross-Border Online Shoppers, on Total Online Shoppers, in %, February-March 2013
• Top 10 Online Shops, Ranked by 2012 B2C E-Commerce Sales, in RUB billion
• Top 11-20 Online Shops, Ranked by 2012 B2C E-Commerce Sales, in RUB billion
• B2C E-Commerce Market Overview and News about Players, 2012-2015f

3.2 Bulgaria
• Online Shopper Penetration, by Regions, in % of Individuals, 2012
• Products Purchased Online, by Product Category, in % of Online Shoppers, 2012

3.3 Croatia
• Online Activities of Internet Users, in million Internet Users, 2011

3.4 Czech Republic
• B2C E-Commerce Sales, in CZK billion, and in % Growth, 2007-2013f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2007-2012
• Online Shopper Penetration, in % of All Individuals and Internet Users, 2005-2012
• Online Shoppers, by Age Group, in % of Individuals in the Relevant Group, 2012
• Most Purchased Online Product Categories, in % of Online Shoppers, 2012
• Mobile Internet Activities, incl. Buying Goods and Services, in % of Mobile Users, 2012
• News about B2C E-Commerce Players, 2012 and 2013

3.5 Estonia
• Value and Volume of E-Commerce Transactions, by Debit and Credit Cards, in EUR million and in thousands, 2011 and 2012
• Product Categories Purchased Online, in % of Online Shoppers, 2011 and 2012
• E-Commerce Companies, by Sales Groups, in % of E-Commerce Companies, 2012
• Share of Internet Pure Players on Total E-Commerce and Retail Wholesales Companies, in %, 2011 and 2012

3.6 Greece
• Share of Online Shoppers, on Total Internet Users, in %, Q1 2008-2012
• Breakdown of Online Shoppers, by Gender and Age Group, in %, Q1 2012
• Most Purchased Online Product Categories, in % of Individuals, 2011 and 2012
• Products purchased Online, by Product Category, in % of Online Shoppers, April 2010-March 2011 and April 2011-March 2012

3.7 Hungary
• B2C E-Commerce Sales, in HUF billion, and in % Change, 2011-2013f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2011 and 2012
• Breakdown of B2C E-Commerce Sales, by Payment Method, in %, Q3 2012
• Most Purchased Online Product Categories, in % of Individuals, 2011 and 2012

3.8 Latvia
• Regular Internet Users, by Age Group, in % of Individuals, 2012
• Most Purchased Online Product Categories, in % of Individuals, 2011 and 2012

3.9 Lithuania
• Internet Users, by Age Group, in % of Individuals in the Relevant Age Group, Q1 2011 and Q1 2012
• Online Shopper Penetration, by Age Group, in % of Individuals, Q1 2011 and Q1 2012
• Online Activities, in % of Internet Users, Q1 2012
• Most Purchased Online Product Categories, in % of Individuals, 2011 and 2012

3.10 Macedonia
• Internet Users, by Age Group, in % of Individuals, Q1 2012

3.11 Poland
• Share of Online Shoppers, on Total Internet Users, in %, 2012
• Share of B2C E-Commerce on Total Retail Sales, in %, 2012
• Top 4 Payment Methods Used in Online Shops, in % of Internet Users, 2012
• Top 10 Most Visited E-Commerce Websites by Audience Reach, by Number of Visitors, in millions, incl. Audience Reach, in %, July 2012 and July 2013

3.12 Romania
• B2C E-Commerce Sales, in EUR million, 2012and2013f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2012

3.13 Slovakia
• Most Purchased Online Product Categories, in % of Individuals, 2011 and 2012
• Leading Online Retailers, by Market Share, in %, 2012

3.14 Slovenia
• Share of Online Shoppers on Individuals, Compared to EU Average, in %, 12 Months to May 2013
• Regular Internet Users, in % of Individuals, 2008-2012
• Share of Individuals Shopping from Slovenian Online Shops and from Online Shops Based in Other EU Countries, in %, 12 Months to May 2013
• Most Purchased Online Product Categories, in % of Individuals, 2011 and 2012

3.15 Turkey
• E-Commerce Sales, in TRY billion, and % Growth 2008-2012
• Share of E-Commerce on Total Retail Sales, in %, 2007-2012
• B2C E-Commerce Physical GoodsTurnover, by Product Category and Total Physical Goods, in TRY million, 2012
• B2C E-Commerce Services Turnover, by Category and Total Services, in TRY million, 2012
• Share of B2C E-Commerce Sales, on Total Retail Sales, by Product Category, in %, 2012
• News about B2C E-Commerce Players, 2012 and 2013

3.16 Ukraine
• B2C E-Commerce Sales, in USD billion, 2011-2013f
• Share of B2C E-Commerce on Total Retail Sales, in %, 2012
• Most Purchased Online Product Categories, in % of Total Online Purchases, 2012
• Internet Users, in millions and in % of Total Population, 2008-2012

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