1. MANAGEMENT SUMMARY
2. ASIA REGIONAL
•Breakdown of B2C E-Commerce Sales, by Country, in %, 2010 & 2016f
•B2C E-Commerce Sales, by Country, in USD billion, 2012 & 2016f
•Online Shoppers, by Country, in % of Internet Users, 2012
•Average B2C E-Commerce Spending per Internet User, Australia, South Korea and India, in USD, 2008 2012f
•Purchased Mobile Shopping Product Categories, in % of Mobile Phone Users, December 2011-February 2012
•Mobile Shopping Inclination, by Country, in % of Consumers, December 2011-February 2012
3. JAPAN (Top Country)
3.1. TRENDS
• B2C E-Commerce Trends in Japan, 2011/2012
• B2C E-Commerce Trends in Japan, 2011/2012 and Share of Housewives ever having bought Food and Beverages Online, in %, July 2012
• Leading Mobile Activities in Japan, in % of Mobile Subscribers, Q2 2012
• Breakdown of Smartphone Owners in Japan, by Age Group and Region, in %, October 2011
• Daily Internet Usage Rate via Smartphones in Japan, compared to selected other Countries, in % of Smartphone Users, February 2011 & October 2011
• Social Game Market Sales in Japan, in JPY billion, 2008-2012f
• Online Game Market Value in Japan, by Platform, in JPY billion, 2009-2011
3.2. SALES
• Share of B2C E-Commerce Sales in Japan on the World and on Asia-Pacific, in %, 2010-2016f
• Breakdown of B2C E-Commerce Sales in Asia-Pacific, by Country, including Japan, in % of total B2C E-Commerce Sales in Asia-Pacific, 2010-2016f
• B2C E-Commerce Sales in Japan, compared to China, Australia and India, in USD billion, 2012 & 2016f
• B2C E-Commerce Sales in Japan, in USD billion, 2011-2016f
• B2C E-Commerce Sales in Japan, in JPY trillion, 2010-2016f
3.3. SHARES
• Share of B2C E-Commerce Sales on total Retail Sales in Japan, in %, 2010 & 2011
• Share of M-Commerce on total B2C E-Commerce in Japan, in %, 2012f
3.4. PRODUCTS
• Top Online Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012
• Top Mobile Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012
3.5. USERS / SHOPPERS
• Internet Users in Japan, in millions, 2007-2011
• Internet Penetration Rate in Japan, in % of the total Population, 2007-2011
• Mobile Internet Users in Japan, in millions and in % of Country Population, 2010-2016f
• Fixed Total Broadband Subscribers in Japan, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
• Fixed Broadband Subscribers in Japan, by Access Technology, compared to the OECD Average, in %, 2011
• Number of Online Shoppers in Japan, compared to China and the USA, in millions, 2011
• Online Shopper Penetration in Japan, compared to Australia and China, in % of Internet Users, 2012f
3.6. PLAYERS
• Top 30 B2C E-Commerce Websites in Japan, ranked by Unique Visitors (Users) from Japan, May 2012
• Profile of Rakuten.co.jp
• Profile of Amazon.co.jp
• Profile of Nissen.co.jp
• News about GAP in Japan, October 2012
• News about Ralph Lauren in Japan, October 2012
• News about American Apparel in Japan, May 2012
4. SOUTH KOREA (Top Country)
4.1. TRENDS
• Internet Usage and B2C E-Commerce Trends in South Korea, 2011/2012
• Internet Activities in South Korea, in % of Internet Users, 2011
• Online Shopping in South Korea, by Device, in % of Online Shoppers, 2011
• B2C E-Commerce Delivery Trends in South Korea, 2012 and used Delivery Services for B2C E-Commerce Orders, in %, Q1 2011, Q2 2011, Q1 2012 & Q2 2012
• Average B2C E-Commerce Spending per Internet User in South Korea, in USD, 2008-2012f
• Online Gaming Market in South Korea, in KRW trillion, 2008 & 2012f
• Mobile Gaming Market in South Korea, in KRW billion, 2011f & 2015f
4.2. SALES
• B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2011
4.3. SHARES
• Share of B2C E-Commerce Sales in South Korea on Global B2C E-Commerce Sales, in %, 2010-2016f
• Share of B2C E-Commerce Sales on total Retail Sales in South Korea, in %, 2008-2011
4.4. PRODUCTS
• E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, 2010 & 2011
• E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, Q2 2011, Q1 2012 & Q2 2012
• Purchased Social Commerce Product Categories in South Korea, in % of Social Commerce Users, 2011
4.5. USERS / SHOPPERS
• Internet Users in South Korea, in millions and in % of Country Population, 2000-2010
• Breakdown of Internet Users in South Korea, by Gender, in %, 2011 and Internet User Penetration, by Gender, in %, 2010 & 2011
• Breakdown of Internet Users in South Korea, by Age Group, in %, 2011 and Internet User Penetration, by Age Group, in %, 2010 & 2011
• Broadband Subscribers in South Korea, in millions, 2007-2012f
• Broadband Subscribers per 100 Inhabitants in South Korea compared to Germany, USA and the OECD Average, 2006-2011
• Broadband Subscribers in South Korea, mby Access Technology, compared to the OECD Average in %, 2011
• Social Commerce Penetration in South Korea, by Age Group, in % of Internet Users, 2011
• Online Shoppers in South Korea, by Gender and Age, in % of Internet Users, 2011
4.6. PLAYERS
• Top 30 B2C E-Commerce Websites in South Korea, ranked by Unique Visitors (Users) from South Korea, May 2012
• Profile of Gmarket.co.kr
• Profile of 11st.co.kr
• Profile of Lotte.com
5. CHINA (Top Country)
5.1. TRENDS
• E-Commerce Trends in China, 2012
• B2C E-Commerce Trends in China, 2012
• International B2C E-Commerce Trends in China, 2012
• B2C E-Commerce Trends in China, 2011/2012 and Number of Online Shoppers, in millions, 2012f & 2016f
• B2C E-Commerce Trends among Women in China, 2011
• Luxury B2C E-Commerce Trends in China, 2011/2012 and Luxury B2C E-Commerce Sales, in CNY billion, 2010-2012f
• The Bachelor’s Day in Chinese B2C E-Commerce, 2012
• Breakdown of Gross Merchandise Volume of China’s E-Commerce Market, by Type of Sale, in %, Q3 2012
• B2C E-Commerce Delivery Trends in China, 2012
• Development of B2C E-Commerce Delivery in China, 2012
• B2C E-Commerce Delivery by Online Retailers in China, 2012
• Mobile Shopping Inclination in China, compared to India, Thailand, Vietnam, in % of Consumers, December 2011-February 2012
• Social Shopping Trends in China, 2011/2012
• Online Gaming Trends in China, 2012 and Online Gaming Market Value, in RMB billion, 2012f & 2015f
• Browser-based and Client-based Online Gaming Market Trends in China, 2011
• Browser-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f
• Client-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f
• Online Gaming User Spending in China, in RMB billion and in % annual Growth, 2009-2013f
5.2. SALES
• B2C E-Commerce Sales in China, compared to Australia, Indian, Japan, in USD billion, 2012f & 2016f
• B2C E-Commerce Sales in China, in CNY billion and in % Growth, 2007-2010 & 2016f
• B2C E-Commerce Sales in China, in USD billion and in % annual Growth, 2010-2016f
• E-Commerce Sales in China, by Marketplace and B2C E-Commerce Sales, in USD billion, 2009-2011 & 2015f
5.2. SALES
• B2C E-Commerce Sales in China, in USD billion, Q2 2011 & Q2 2012
• Gross Merchandise Volume of the E-Commerce Market in China, incl. B2C and C2C, in CNY trillion and in % Year-on-Year Growth, Q1 2011-Q3 2012
• M-Commerce Sales in China, in CNY billion, Q1 2011-Q2 2012e
• Online Travel Booking Transaction Size in China, in RMB billion and Growth in %, 2009-2015f
5.3. SHARES
• Share of B2C E-Commerce Sales on total Retail Sales in China, in %, 2009-2011 & 2015f
• Share of M-Commerce on total B2C E-Commerce Sales in China, in %, Q1 2011-Q2 2012e
5.4. PRODUCTS
• Breakdown of B2C E-Commerce Sales in China, by Product Categories, in %, Q1 2012
5.5. USERS / SHOPPERS
• Internet Users in China, in millions and in % of total Population, 2011-2016f
• Internet Penetration Rate in China, in % of the total Population, 2007-2011
• Internet Users in China, in % of Population, 2009-2011 & 2015f and Online Shoppers, in % of Internet Users, 2009-2011 & 2015f
• Online Shoppers in China, in millions and in % of Population, 2010-2016f
• Online Shoppers in China, compared to Japan and Australia, in % of Internet Users, 2012f
• Top 10 Provinces in China, by monthly Online Shopping Orders, in millions, January 2011-November 2011
5.6. PLAYERS
• Top 10 B2C E-Commerce Websites in China, by Number of monthly Users, in millions, 2011
• Top 10 fastest growing B2C E-Commerce Websites in China, by Year-on-Year Increase in Orders, in %, 2011 vs 2010
• Breakdown of E-Commerce Players in China, by Value of Online Transactions, in %, Q3 2012
• Profile of Taobao Mall
• Profile of 360buy Jingdong Mall
• Profile of Tencent
• Profile of Suning
• Profile of Amazon
• Breakdown of Platform-based B2C E-Commerce Sites and of Independent B2C E-Commerce Sites in China, by Revenues, in %, Q2 2012
• Breakdown of Mobile Shopping Companies in China, by Market Share, in %, Q2 2012
• Top Six Online Gaming Companies in China, by Revenue, in RMB billion, 2010 & 2011
• Companies by Market Share in the Client-based Online Gaming Market in China, in %, Q4 2011
• News about Toys‘R‘Us, November 2012
6. INDIA (Top Country)
6.1. TRENDS
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Trends, including B2C E-Commerce Sales in USD billion, 2016f
• B2C E-Commerce Trends, 2012 and Online Shoppers, in millions, 2012f & 2015f
• B2C E-Commerce Delivery Trends, 2012
• B2C E-Commerce and Mobile Trends, 2012 and Mobile Subscribers, in million, 2011-2012f
• M-Commerce Trends 2012, and Online Purchases made via Smartphone, in %, May 2012
• Growth of Online Booking of Air Tickets, in million and %, October 2011 & October 2012
6.2. SALES
• B2C E-Commerce Sales, in USD million, 2005, 2007, 2009, 2011, 2013f & 2015f
6.3. PRODUCTS
• Products to be bought Online in the coming 3-6 Months, in % of Online Shoppers, February 2012
• Growth of Online Product Categories, in %, October 2012 vs. October 2011
6.4. USERS / SHOPPERS
• Internet Users and Active Internet Users, in millions, June 2012 & December 2012f
• Internet Users, in millions, July 2011, November 2011, March 2012 & July 2012, and Share of Internet Users on the total Population, in %, July 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Mobile Internet Users, in millions, 2012 & 2015f
6.5. PLAYERS
• Top Online Retail Sites, by Reach, in % and by unique monthly Visitors, in millions, July 2012
• Top Online Retail Sites, by unique Users, in millions, January 2011, June 2011 & December 2011
• Top Online Travel Sites, by Reach, in % of total Internet users, July 20127. HONG KONG
• B2C E-Commerce Trends, 2011 & 2012 and Leading Online Product Categories by Money spent Online vs. Offline, in %, Q1 2012
• Average monthly Number of Online Purchases by Consumers, compared to other selected Countries, 2011
• Average Number of Purchases conducted by Online Shoppers, Q1 2010 & Q1 2011
• Group Shopping Trends, 2012
• M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, July 2011-July 2012
• M-Commerce Spending per Person, in HKD thousand, July 2010-July 2011 & July 2011-July 2012
• B2C E-Commerce Sales, in USD billion, 2011 & 2015f
• M-Commerce Sales, in HKD billion, July 2010-July 2011, July 2011-July 2012 & 2015f
• Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, July 2010-July 2011 & July 2011-July 2012
• Top Three Mobile Purchase Categories, in %, Q4 2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Online Shoppers, by Gender and Age Group, in % of Internet Users, 2011
• News about American Apparel, 2012
8. INDONESIA
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Trends and Share of B2C E-Commerce Sales on total Retail Sales, in %, 2011
• B2C E-Commerce Trends in 2011/2012 and Internet Users, in millions, 2011 & 2015f
• Internet Activities, in % of Internet Users, 2011
• Breakdown of Device used to access the Internet and Internet Access Locations, in %, 2011
• Breakdown of Reasons for the Use of E-Commerce Sites, in %, 2011
• Reasons against Online Shopping, in % of Internet Users, Q2 2012
• Breakdown of Online Spending, by Amount of IDR, in %, 2011
• B2C E-Commerce Market Size, in USD billion, 2011 & 2015f
• Purchased B2C E-Commerce Product Categories, in %, 2011
• Internet Penetration Rate, in % of the total Population, 2009-2011
• Leading B2C E-Commerce Players, in % of Online Shoppers, 2011
9. MALAYSIA
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Trends in the Holiday Season, October-December 2012, and Breakdown of Holiday Shopping, by Type, in % of Online Shoppers, October November 2012
• B2C E-Commerce Trends in the Holiday Season, October-December 2012 and Top Product Categories to be bought Online from US Websites during the 2012 Holiday Season Sales, in % of Online Shoppers, October-November 2012
• Top Online Activites, in % of Internet Users, 2011
• M-Commerce Sales, in MYR billion, 2010 & 2011, 2015f
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Breakdown of Internet Users, by Age Group and by Gender, in %, 2011
• B2C E-Commerce News about Rakuten, 2012
10. SINGAPORE
• B2C E-Commerce Trends and Number of Online Shoppers, in millions, 2010 & 2011
• B2C E-Commerce Delivery Trends, 2012
• Reasons for Internet Usage, in % of Internet Users, 2011
• Internet Activities for Grocery Shopping, in % of Internet Users, February 2012
• B2C M-Commerce Trends and Number of Mobile Shoppers, in thousands, 2010 & 2011
• M-Commerce Trends, 2012 and Share of Smartphone Sales on total M-Commerce Sales, in %, 2011
• Average per Capita Spending of Mobile Shoppers, in SGD, 2010 & 2011, and Number of Mobile Shoppers, in thousands, 2010 & 2011
• B2C E-Commerce Market Size, in USD billion, 2011-2015f
• B2C M-Commerce Market Size, in USD billion, 2011-2015f
• Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, 2010 & 2011
• Purchased B2C E-Commerce Product Categories, in %, February 2012
• Internet Penetration Rate, in % of Households, 2007-2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Internet Usage, by Age Group, in % of Individuals, 2011
• Online Shopper Penetration, in % of Internet Users, 2005-2011
• Online Shoppers, by Age Group, in % of Internet Users, 2011
• News about Groupon, Modparade, and MDSCollections, 2012
11. TAIWAN
• B2C E-Commerce Trends, 2012
• Internet Trends, 2012 and Internet Access Difficulties, in % of Internet Users, Q2-Q3 2012
• Types of Internet Connection and Device Used to Access Internet, in % of Internet Users, January - March 2011
• Popular Internet Activities, in % of Internet Users, January - March 2011
• Popular mobile Internet Activities, in % of mobile Interne Users, December 2011 - January 2012
• E-Commerce Sales, in TWD trillion, 2010-2011 & 2015f
• E-Commerce Sales, in TWD trillion, 2008-2015f
• Share of E-Commerce on Total Retail Sales, in %, 2011 & 2013f
• Popular Online Product Categories, in % of Internet Users, December 2011 - January 2012
• Number of Internet Users, in millions, 2011 & 2012f
• Breakdown of Internet Users, by Gender and by Age Group, in %, January 2011 - March 2011
• Top Internet Sites, by unique Visitors, in thousands, March 2012
• Top Internet Retail Sites, by unique Visitors, in thousands, March 2012
• News about eBay, Amazon, Groupon, Yahoo!, Rakuten and Alipay, March 2012 - April 2012
• News about CyberMart, 2012
12. THAILAND
• B2C E-Commerce Trends, 2012
• E-Commerce Trends, 2012 and E-Commerce Sales, in THB trillion, 2011 & 2012f
• Mobile Internet Trends, 2012 and Share of Consumers accessing the Internet via Mobile Devices, in %, 2012f
• Top Content Categories, by Reach of Unique Visitors, in %, February 2012
• Internet Penetration Rate, in % of the Country Population, 2007-2011
• Top Properties by Total Unique Visitors, in millions, February 2012
• News about Lazada, Alibaba, Rakuten, Living Social, Rakuten, and Sanook, 2012
13. VIETNAM
• B2C E-Commerce Trends, 2012
• E-Commerce Trends and E-Commerce Transactions, in billion, 2011 & 2015f
• Online Activities of Internet Users, in %, 2011
• Buying Frequency in Total and by Age Group, in % of Internet Users, July-August 2012
• Visited Shopping Websites, by Type of Website, in Total and by Age Group, in % of Internet Users, July-August 2012
• Breakdown of Likelihood to buy Online in the Future, in % of non-Online Shopping Internet Users, July-August 2012
• Attitudes of Non-Online Shopping Internet Users towards Online Shopping, in %, July-August 2012
• Reasons against Online Shopping, in % of Internet Users, July-August 2012
• E-Commerce Market Value, in USD billion, 2011, 2012f & 2015f
• Purchased Online Product Categories, in % of Online Shoppers, July-August 2012
• Number of Internet Users (in millions) and Percentage of the Population, 2003-2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Devices used for Accessing Online, in %, 2010 & 2011
• Age Distribution of Internet Users, in %, 2010 & 2011
• Average daily Time spent Online, in % of Internet Users, July-August 2012
• Breakdown of Online Shop Visit Frequency and Number of conducted Online Purchases, in % of Internet Users, July-August 2012
• Frequency of Online Shopping, in % of Internet Users, 2011
14. OTHER ASIAN COUNTRIES
14.1. AFGHANISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.2. BANGLADESH
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.3. BHUTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.4. BURMA
• Internet Trends, 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.5. CAMBODIA
• B2C E-Commerce Trends, 2012
• Top Online Activites, in % of Internet Users, 2012
• Number of Internet Users, in millions, 2010 & 2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.6. EAST TIMOR
• Internet Trends, 2011/2012 and Internet Subscribers, in thousands, 2011e & 2012f
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.7. KAZAKHSTAN
• Top Reasons to go Online, in % of Internet Users, 2011
• B2C E-Commerce Sales, in USD billion, 2011-2015f
• Share of B2C E-Commerce on total Retail Sales, 2011-2015f
• Internet Users, in millions, 2007-2011
• Internet Penetration Rate, in % of the total Population, 2008-2011
• Top Online Shops, by Revenue, in USD million, 2011
14.8. KYRGYZSTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.9. LAOS
• Internet Trends, 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.10. MALDIVES
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.11. MONGOLIA
• Internet and B2C E-Commerce Trends, 2012, and Internet Users, in thousands, 2006, 2009 & 2012e
• Internet Penetration Rate, in % of the total Population, 2008-2011
14.12. NEPAL
• Internet Penetration Rate, in % of the Population, February-August 2012 & November 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.13. PAKISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.14. PHILIPPINES
• Internet and B2C E-Commerce Trends, 2012
• Internet Activities, in % of Internet Users, August 2012
• M-Commerce Trends, 2012, and Breakdown of Internet Access, by Mobile and Regular, in % of Consumers, June 2012
• Product Categories most likely to be purchased Online in the following 3 to 6 Months, in % of Internet Users, August 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.15. SRI LANKA
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.16. TAJIKISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.17. TURKMENISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011
14.18. UZBEKISTAN
• Internet Users, in millions, Q1 2011 & Q1 2012 and Type of Internet Connection, in million Internet Users, April 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
Companies Mentioned
• Rakuten
• Amazon
• Nissen
• GAP
• Ralph Lauren
• American Apparel