Motorist Behaviour and Implications at the Service Station: Spain

• Publication date: April 2010

Introduction Ordinarily the impact of a financial downturn on the fuel purchasing behaviour of motorists would be minimal. However, the severity of it and the consequences for consumers means that behaviour tracking in this sector cannot be ignored. Furthermore, consumers' attitudes towards forecourt shop purchasing and other motoring expenses must be considered. Scope *Data on the behavioural changes of motoris...

Introduction

Ordinarily the impact of a financial downturn on the fuel purchasing behaviour of motorists would be minimal. However, the severity of it and the consequences for consumers means that behaviour tracking in this sector cannot be ignored. Furthermore, consumers' attitudes towards forecourt shop purchasing and other motoring expenses must be considered.

Scope

*Data on the behavioural changes of motorists with regards to their car usage. This includes information on journey numbers and distance travelled.

*Insight into the main reasons for changes in car usage including use of alternative transport and factors causing motorists to stay at home more.

*Analysis of the measures motorists are taking to reduce motoring spend including switching to supermarket fuel retailers and reducing non-fuel spend.

*An assessment of the non-price factors that are most important to motorists when selecting a service station including food service and loyalty cards.

Highlights

Only 1 in 4 motorists use the service station shop and 14% of motorists have reduced in-store spend over the last six months.

Based on the premise that they are generally cheaper 14% of motorists have been using supermarkets such as Carrefour and Eroski more than usual.

11% of Spain's motorists have reduced car usage as well as taking additional direct measures to decrease fuel spend

Reasons to Purchase

*Validate recent motorist behaviours that you have seen emerge and uncover new competitive threats to your business such as online shopping.

*Understand how consumers' have been adapting to reduce their motoring spend and adjust communications to ensure it is responsive to these trends.

*Uncover which retail strategies can be implemented to attract customers that are changing motoring behaviour or are switching fuel retailer.

Consumer Trends Industry in Spain

Introduction
Changes in car usage and fuel demand
Demand for non-fuel products
Switch to supermarket fuel retailers
Other changes to motorist behaviour
Identifying affected motorists
Non-price influences on station choice amongst affected motorists