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Demand for Portability Drives Growth for Ultrabooks
Ultrabooks devices are a relatively new form factor which have gained popularity due to Intel Corpoeration and their strategic hardware partners in the laptop and netbook markets. These devices fill the need for a sleek device that is more mobile than netbooks and notebooks, while remaining far more functional than tablets. This market insight provides an overview of market trends in the Ultrabook category.
•The ultrabook market is still in the early stages of adoption, resulting in rapid growth until 2016 as the market gains a significant install base.
•Due to the young age of the ultrabook market, most devices follow the same ultrabook “formula”, leaving significant potential for vendors to offer more unique and innovative devices.
•Ultrabooks continue to grow as a compelling option for end users upgrading or replacing their laptops, due to their similar hardware performance and capabilities for productivity (although they have the added benefit of being far more mobile). Thus, much of the adoption for ultrabooks will coincide with end-user upgrade cycles.
•Ultrabooks are also quickly becoming an alternative to high-end tablet devices due to their similar mobility and added productivity capabilities.
•Due to tablet competition and Windows 8, touch screen enabled ultrabooks will likely become the standard for ultrabooks in 2014 and beyond.
•The netbook market is currently being completely displaced by ultrabooks, which offer a significantly higher user experience as many models approach the price point for high-end netbooks.
•Ultrabooks are a relatively new form factor that has gained popularity due to Intel and their hardware partners in the laptop and netbook markets.
•These devices fill the need for a sleek device that is more mobile than netbooks and notebooks, while remaining far more functional than tablets.
•The netbook and notebook markets are likely to experience slower sales due to the migration of users from these devices to ultrabooks.
•Low-end CPU (generally ATOM Based).
•Weight varying by cost.
•Mechanical hard drives are most common.
•Bulky low-cost form factor.
•Low-resolution TFT LCD screens are most common.
•Intel i5 CPUs are the most common.
•Typically under X lb.
•Solid-state hard drives (SSD) are the most common.
•Extremely thin form factor due to integrated components.
•LED LCD screens are common.
•Varying Intel and AMD CPUs are common.
•Typically over X lb.
•Mechanical or hybrid hard drives are common.
•Varying form factors due to price.
•TFT LCD or LED LCD screens are typical.
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