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Opportunities to Target the Ageing through Functional Food and Drink

  • November 2013
  • -
  • Euromonitor International
  • -
  • 73 pages

Helping to bridge the seven year gap between life expectancy and healthy life expectancy, the report highlights the opportunities to target the health concerns of the ageing population, subject to regional demand. It explores how the utilisation of a range of functional ingredients could provide a means to return growth to certain health positionings, the performance of which has levelled off in recent years, including cardiovascular health, bone and joint health, brain health and vision health.

Euromonitor International's Opportunities to Target the Ageing through Functional Food and Drink global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Opportunities to Target the Ageing through Functional Food and Drink
Opportunities to Target the Ageing through Functional Food and Drink
Euromonitor International
November 2013
Introduction
Four Criteria Key to the Success of Functional Products
The Ageing Demographic
Cardiovascular Health
Bone and Joint Health
Brain Health and Memory
Vision Health
Outlook
Appendix

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