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Innovative Applications of Touch Technology

  • November 2013
  • 69 pages
  • Frost & Sullivan
Report ID: 1921850

Summary

Table of Contents

Nine Dimensions of Innovative Applications of Touch Technology

The innovations in the field of touch technology will be determined greatly by urbanization and the potential to enhance the usability of touch technology. The market potential and adoption of touch has been significantly increasing over the past years and this trend is expected to be growing in the coming years. The research service offers insights primarily on nine dimensions of innovative applications of touch technology.

Research Outline

The consumer electronics market is a vital initial area for touch technologies. Opportunities for touch technologies in this and other sectors are driven by constant technology innovations to improve user experience. The consumer electronics market is driven by constant technology innovations to improve user experience. Companies that want to stay competitive in the consumer electronics market need to react to these changes and pursue innovations in order to differentiate their products. Availability of new types of content and popularity of mobile applications has created a need for advanced display technologies which combine high-performance capabilities with slick form factor and low energy use.

The inherent advantages of touch technologies make it a viable alternative to conventional method of using buttons and keys for a range of consumer applications, including smartphones, tablets, laptops, and television sets. By offering the advantages of efficiency, ease of use, higher human machine interaction and flexible form factor, touch technology opens up new opportunities for the consumer electronics sector. However, to promote large-scale adoption, producers are required to resolve certain challenges surrounding the cost-effectiveness of the manufacturing processes and effective integration into the existing products in the markets.

The research service provides insights primarily on nine dimensions of touch technology listed below. It analyzes the major focus areas of technology innovations and penetration prospects among different consumer electronics applications.

• Year of Impact
• Market Potential
• Global Footprint
• IP Activity
• Funding
• Breadth of Industries
• Impact on Megatrend
• Potential Points of Convergence
• Size of the Innovation Ecosystem

Nine Dimensional Analysis of Technology Assessment

Market Potential
• Year of Impact
• Global Footprint
• IP Activity
• Funding
• Breadth of Industries
• Impact of Megatrend
• Potential Points of Convergence
• Size of Innovation Ecosystem

Research Scope

This research service covers the key technology trends in the touch technology for consumer electronics domain assessed based on nine different dimensions. The level of commercialization and adoption of touch technology in applications such as smartphones, televisions and other consumer applications is analyzed. Moreover, the research service takes under consideration the adoption rates across different regions and geographies, aiming to analyze the global footprint and scope of developments across the globe.

The funding analysis reveals the current research and development focus areas and challenges faced by the industry. The analysis of the patent landscape depicts the evolution of the different aspects of touch technology and product development. The market potential for touch technology in consumer electronics culminates the study.

Key Findings

• Year of Impact
Wide-scale adoption in more consumer electronic products expected in 2015
Touch technology has been widely adopted in consumer electronics products. Currently, this technology is used in smartphones, laptops, televisions, and tablets. Multi touch technology interfaces are making inroads into this sector and are expected to be adopted on a larger scale by 2015.

• Market Potential
High-growth market
The touch technology market is growing at a rapid pace, and this trend is expected to increase in the coming years. This trend is driven by burgeoning smartphone sales and other consumer electronics which employ this technology. The other factor fuelling this growth is the demand from new market segments. The consumer electronics segment is likely to remain the major source of revenue for the industry.

• Global Footprint
USA and Asia dominates touch technology market
Key industry participants, such as Apple, Samsung, HTC, and LG still dominate this market in terms of technology innovations. These market leaders (and users of touch technologies) have their production facilities in Asian countries, thereby making them the leaders in terms of capacity. Companies in the Asia Pacific region mainly concentrate on coming up with solutions for touch-based technologies.

• IP Activity
Fast pace of innovations
The patent landscape is dominated by Samsung and LG, followed by Apple. The US leads the pack with the maximum number of patents filed, followed by Korea. Companies are building a strong IP portfolio with patents related to key touch technologies. This is seen as one of the strategies employed by the companies to maintain their competitive edge.

• Funding
Strong support from Capital Investors
Private investors play an important role in funding the research and development activities of various innovations in touch technology. Currently, funding is mainly focused on developing this technology to meet the growing needs of the customer and making touch technology more feasible for integration into various consumer products.

• Breadth of Industries
Applicable to a broad range of industries
Touch technology has been implemented in a large number of products in the consumer electronics market. In the consumer electronics arena, there has been prolific adoption of this technology in the smartphone segment. Touch technology has also been widely adopted in laptops and tablets and is also gradually being implemented in televisions. Cross industrial adoption of this technology is also expanding.

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