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Europe Online Payment Methods: Second Half 2015

  • January 2016
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 80 pages

Alternative payment methods rival credit cards in European B2C E-Commerce

Online payment methods continue to evolve as B2C E-Commerce markets grow across Europe. One of the findings of the report by yStats.com is that alternative payment methods rank high in online shoppers’ preferences in these regions. Though in countries such as the UK and France, around half of online shoppers chose to use credit card to pay for purchases online in 2015, both among advanced and emerging European markets there are countries where credit cards rank below alternative payment methods.

This trend is especially evident in Eastern Europe, as yStats.com’s report shows. In Russia, cash on delivery still holds strong positions, but non-cash payment methods have gained in share of online shoppers, while cash on delivery was losing percentage points over the past years. Also in the Czech Republic and Romania cash on delivery was the payment method most used by online shoppers last year. However, in Poland, bank transfer ranked higher, while in Turkey and Greece credit card accounted for the majority of online transactions.

Among the advanced markets of Western Europe, there are also exceptions to the dominance of credit cards in online payments, according to yStats.com’s findings. In Germany, for example, invoice was preferred by more than three quarters of online shoppers, closely followed by PayPal, and in the Netherlands, local banking method iDEAL remains in the lead, accounting for more than half of online purchases made in the first half of 2015.

Online retailers, payment providers and banks strive to satisfy online shoppers’ preferences and offer the most convenient and secure methods, yStats.com’s report reveals. For example, Amazon launched the Amazon Pay Monthly scheme in the UK, while in Germany multiple banks and other financial institutions cooperated for the launch of the new Paydirect method. More launches are expected to come as competition intensifies in the growing online payment landscape in Europe.

Table Of Contents

Europe Online Payment Methods: Second Half 2015
1. Manegement Summary
2. Global Developments
- Online Payment Trends and News about Players, H2 2015
- Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Payment Methods Used in Online Shopping, in % of Transaction Value, 2014 and 2019f
- Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 and 2019f
- Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
- Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
- Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
- Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
- Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
3. Europe
3.1. Regional
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, April 2015
- Contactless Transaction Penetration Level in the EU, by Country, in % of Face-to-Face Card Transactions, Q2 2015
- Contactless Issuance and Acceptance Penetration Levels in the EU, by Country, in % of Cards and in % of Points of Interaction, Q2 2015
- Breakdown of Usage of Mobile Payment Apps in Central Europe, by Germany, Austria and Switzerland, May 2015
3.2. Western Europe
3.2.1. UK
- Online and Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Volume and Value of Online Card Payments, by Sectors, in %, April 2015
- Number of Contactless Credit and Debit Cards, in millions, and Number of Contactless Terminals, in thousands, January 2015 - November 2015
- Number and Value of Contactless Transactions, in millions and in GBP million, by Debit and Credit Cards, January 2015 - November 2015
3.2.2. Germany
- Online and Mobile Payment Trends and News about Players, H2 2015
- Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
- Breakdown of Acceptance of Installments as Payment Methods, in % of Online Shops, July 2015
- Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
- Breakdown of Awareness of Mobile Payments, by Type, in % of Smartphone Users, September 2015
3.2.3. France
- Value of Online Bank Card Payment Transactions, in EUR billion, and in % Year-on-Year Change, Q1 2015 - Q3 2015
- 3D-Secure Transactions' Share of Online Payment Transactions, in %, April and October 2011 - 2015
- Number of Cards with Contactless Payment Functionality, in millions, September 2014 and September 2015
- Number of Retail Stores with Contactless Payment Terminals, in thousands, September 2014 and September 2015
- Number of Payment Transactions with Contactless Payment Cards, in millions, September 2014 and September 2015
3.2.4. Spain
- Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
- Reasons for Online Shoppers Not to Return To a Shopping Website, in %, May 2015
3.2.5. Italy
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
3.2.6. Netherlands
- Breakdown of Online Purchases by Payment Methods, in %, H1 2014 and H1 2015
3.2.7. Sweden
- Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
- Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2013 - 2015
- Knowledge and Usage of E-Wallets, in % of Internet Users, Q2 2015
3.2.8. Belgium
- Breakdown of Online Purchases by Payment Methods, in %, Q2 2015
3.3. Eastern Europe
3.3.1. Russia
- Online and Mobile Payment Trends and News about Players, H2 2015
- Share of Online Shoppers Paying with Cash on Delivery and with Non-Cash Payment Methods, in %, 2014 and 2015
- Online Payments Value, in RUB billion, 2013-2015e
- Share of Online Shoppers Paying at the Moment of Purchase and Upon Delivery, in %, October 2015
- Breakdown of Awareness of PayPass and PayWave Cards, in % of Young Consumers in the Two Largest Cities, Summer 2015
- Reasons for Not Using NFC Payments, in % of Young Consumers in the Two Largest Cities, Summer 2015
3.3.2. Poland
- Payment Methods Used in Online Shopping, in % of Individuals, 2014 and 2015
- Share of Internet Users Who Are Aware of Digital Payment Systems and Who Use Them, in %, September 2015
- Share of Internet Users Who Are Aware of Mobile NFC Payments and Who Use Them, in %, September 2015
3.3.3. Turkey
- Breakdown of Payment Methods Used in Online Shopping, in %, 2014
- Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q3 2015
- Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q1 2015
- Problems Encountered in Online Shopping, incl. Payment-Related, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
- Contactless Card and Contactless Terminal Penetration, in % of Credit Cards and in % of Payment Terminals, 2010 - 2015
3.3.4. Greece
- Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
3.3.5. Czech Republic
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 and 2015
3.3.6. Ukraine
- Share of Online Shoppers Paying by Card, in %, 2015
- Mobile Share of Online Payments, by Mobile Phone and Tablet, in %, September 2015
3.3.7. Romania
- Share of Cash on Delivery Payment for Online Purchases, in % of Online Purchases, 2014
3.3.8. Kazakhstan
- Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 and 2014
- Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
- Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
3.3.9. Estonia
- Number of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in thousands, 2012 - 2015
- Value of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in EUR million, 2012 - 2015

Companies Mentioned
PayPal, Apple, Amazon, eBay, American Express, Visa, BlackBerry, WeChat, MFS Africa, Google, Samsung, Alipay, China UnionPay, National Australia Bank, Caixa Bank, JPMorgan Chase, Hitachi Capital Consumer Finance, ASAD, Deutsche Telekom, Otto Group, Yandex.Money, MasterCard, Qiwi

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