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Europe Online Payment Methods: Second Half 2016

  • February 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 104 pages

Varying preferences dictate wide range of payment methods for online shoppers in Europe, according to yStats.com research

Bank transfer, cash on delivery, credit card, debit card, direct debit, E-Wallet and invoice: online shoppers in Europe demand a variety of payment methods from E-Commerce sellers. According to the findings of the yStats.com report, the right mix of payment options might be essential to succeed in the world’s second largest region by B2C E-Commerce revenues. A survey cited in the report reveals that more than one-half of online buyers in Germany and close to one quarter in the UK have abandoned online shopping cart because their favorite payment method was not offered.

There is a wide range of consumer preferences to take into consideration. Credit or debit card is the first choice of about half of online shoppers in countries such as the UK, France, and Belgium. However, in Germany and Italy, a high double-digit share of E-Commerce buyers prefers E-Wallet providers such as PayPal over traditional online payments by credit or debit card. Different still, local banking method iDEAL accounts for the largest share of online purchases in the Netherlands, while in Eastern Europe payment on delivery is a much demanded option. Furthermore, yStats.com’s research shows that online shoppers’ preferences also evolve over time. For example, in Spain debit card outpaced PayPal in the ranking of favorite online payment methods and in Russia more online shoppers now pay by bank card then by cash on delivery.

The mobile payment landscape in Europe is also diverse. On the regional level, only a small one-digit share of all consumer payments was done via mobile devices in 2016, according to data cited in the yStats.com report. Mobile wallet providers like Apple Pay are used by only a one-digit fraction of consumers in countries like Germany, Italy, and the UK. On the other hand, in Sweden local mobile payment solution Swish was known to nearly all Internet users and used by more than half of them, as of mid-2016. Overall, mobile payments were more likely to be used by Internet users in Scandinavian and selected Eastern European countries than in other parts of Europe.

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Table Of Contents

Europe Online Payment Methods: Second Half 2016
1. Management Sumarry
2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 and 2020f
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
in % of Cross-Border Online Shoppers, August 2016
Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online Purchases in the Next 12 Months, in %, November 2016
Mobile Payments Share of Total Consumer Card Payments, in %, 2016e and 2021f
Mobile and Wearable Contactless Payments, in USD billion, 2015 and 2018f
Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e
Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016
Contactless Payment User Penetration, in % of Banked Population, July 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016
Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016
Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016
3. Europe
3.1. Regional
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
Share of Online Shoppers Who Abandoned Shopping Cart Due to Lack of Favorite Payment Method, in %, by Benelux, Germany, Nordics and the UK, June 2016
Three Factors Contributing to a Poor Online Shopping Experience, incl. Payment-Related, in % of Online Shoppers, by Benelux, Germany, the Nordics and the UK, June 2016
Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
Mobile Payment Readiness and Devices Preferred for Mobile Payment, in % of Internet Users with Bank Accounts, by Sub-Region, Summer 2016
Top 10 Countries By Mobile Payment User Penetration, in % of Surveyed Internet Users, September 2016
Expectations Regarding the Provision of Technical Support for Mobile Payments, in % of Millennials, by Germany, Italy, the Netherlands, and the UK, July 2016
Share of Millennials Who Use Mobile Payments and Who Tried Mobile Payments and Then Stopped Using Them, in %, July 2016
Top 2 Providers Most Preferred by Millennials for Providing a Mobile Payment Service, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
Mobile Payment Platforms Most Known to Millennials, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
Share of Millennials Using Mobile Payment Service from PayPal and Apple Pay, in %, by Germany, Italy, the Netherlands, and the UK, July 2016
3.2. Western Europe
3.2.1. UK:
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
Value of E-Commerce Payments with Credit and Debit Cards, in GBP million, and Volume, in millions, by Retail and Services Sector, 12 Months to November 2016
Use of Mobile Payments, by Contactless, In-App and In-Store, in % of Smartphone Owners with a Credit/Debit Card, 2016
Share of Internet Users Using Contactless Payment Cards, in %, 2015 and 2016
Contactless Payment Statistics, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, August 2015 and August 2016
Brand Recognition and Usage Rate of Selected Mobile Wallet Services, in % of Millennials, May 2016
Brands Most Trusted by Consumers for Delivering a Smartphone Wallet App, in % of Smartphone Owners, September 2015, February 2016, June 2016
3.2.2. Germany:
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, July 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, by incl. Amazon and excl. Amazon, in %, 2015
Breakdown of the Use of 3D Secure Authentication, in % of Online Retailers, 2015
Risk Management Tools Used, in % of Online Retailers, 2015
Perceived Advantages of Working with a Payment Service Provider, in % of Online Retailers Working with a Payment Service Provider, July 2016
Selected Service Providers Used for Offering Payment by Invoice, Direct Debit and Financing/Invoicing, in % of Online Retailers, July 2016
Costs of Accepting Selected Payment Methods in B2C E-Commerce, by Direct and Indirect Costs, in EUR and in % For the Basis Case, August 2016
Breakdown of Retail Payment Transactions by Methods, incl. Mobile, in %, 2016
Awareness of Mobile Payment Providers, incl. Mobile Wallets, in % of Adults, January 2016
3.2.3. France:
Share of Respondents Who Used 3D Secure, in %, 2015 and 2016
Share of Respondents Who Trust PayPal with Personal Data, by Total, Ages 18-34, and Compared to a Bank, in %, June 2016
Share of Respondents Who Used or Would Like to Use Contactless Payment, by Total Respondents and 18-34 Year-Olds, in %, June 2016
Satisfaction with Various Aspects of Contactless Payment, in % of Contactless Payment Users, 2015 and 2016
Breakdown of Readiness to Pay via Mobile Phone, in % of Internet Users, June 2016
3.2.4. Spain:
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
Mobile Payment Apps Installed, in % of Mobile Payment App Users, July 2016
3.2.5. Italy:
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
3.2.6. Netherlands:
Breakdown of Online Purchases by Payment Methods, in %, H1 2015 and H1 2016
Breakdown of Selected Online Payment Method Users by Gender, Age Group and Education Level, in %, Q2 2016
Share of “iDEAL” and “Credit Card” in Mobile Purchases, in %, H1 2015 and H1 2016
3.2.7. Sweden:
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2016
Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016
3.2.8. Denmark:
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
Awareness and Usage of Mobile Wallet Solutions, in % of Internet Users, Q2 2016
3.2.9. Belgium:
Top 5 Preferred Payment Service Providers and Top 3 Criteria for Choosing a Payment Service Provider, According to Web Agencies, October 2016
Share of Online Shop Projects Where Mobile Payments Are Possible, in %, and Share of Online Shop Projects With Mobile Payments Where In-App Payments Are Possible, in %, October 2016
Breakdown of Barriers to Mobile Purchases, incl. Payment-Related, in % of Online Shoppers, June 2016
3.3. Eastern Europe
3.3.1. Russia:
Share of Online Shoppers Paying by Bank Card and by Cash on Delivery, in %, October 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
Online Payment Value, in RUB billion, and in % Year-on-Year Change, 2014 - 2017f
Share of Internet Acquiring, in % of Total Acquiring Volume, 2014 - 2016
Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments into Client Projects, April 2016
Overview of Pricing of Top 7 Payment Aggregators Used by Digital Agencies, April 2016
Overview of Pricing of Top 6 Payment Gateways Used by Digital Agencies, April 2016
Breakdown of Awareness and Usage of Contactless Payments, by Contactless Bank Cards and Contactless Payment with Mobile Phone, in % of Adult Population, by Total, With and Without Higher Education, October 2016
3.3.2. Poland:
Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
Types of Mobile Payment Used, in % of Mobile Payment Users, 6 Months to December 2016
Breakdown of Awareness of Apple Pay/Samsung Pay/Android Pay and Intention to Use These Services, in % of Internet Users, December 2016
3.3.3. Turkey:
Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q3 2016
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2014 - Q3 2016
3.3.4. Greece:
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
3.3.5. Czech Republic:
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2016
3.3.6. Ukraine:
Breakdown of Non-Cash Payments, by Online, POS and ATM, in %, 2015
3.3.7. Kazakhstan:
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016

Companies Mentioned
ASSIST, Apple Pay, BBVA Wallet, BillSAFE, Deutsche Telekom, E-Wallet, Google, iDEAL, Ingenico, Klarna, MasterCard, Mercedes Pay, MultiSafepay, MyWallet, Paydirekt, PayPal, Pingit, Robokassa, Samsung Pay, Swish, Visa, Worldline, Yandex.Kassa

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