Global Mobile Payment Methods 2014

  • December 2014
  • -
  • yStats - Research on International Markets
  • -
  • 159 pages

Global Mobile Payment Market to See Explosive Growth

The mobile payment market worldwide continued rapid growth in 2014, according to a new report by Hamburg based secondary research company yStats.com. The publication, „Global Mobile Payment Methods 2014“ discloses that while competition in the mobile payments field has intensified worldwide, acceptance and usage of in-store mobile payments and the preferences of shoppers towards payment methods in remote M-Commerce differed from country to country. A general trend is the lingering concern of consumers towards security of mobile payment transactions.

Mobile payments, comprising remote and in person retail payments made with mobile devices, are forecasted to maintain rapid growth in the next several years. The number of mobile payment transactions is forecasted to near 50 billion in 2015. Contactless mobile payment transactions and mobile wallets are expected to be the leading segments in terms of market growth.

International and local banks, card companies, mobile operators, electronics manufacturers and payment processors are competing and forming alliances to grab a share of the booming market, launching their own mobile payment offerings throughout the world. In 2014, while both Visa and MasterCard added cloud-based solutions to their mobile payment services, PayPal launched a new marketing campaign for its mobile wallet and Google announced that its Google Wallet ambitions go beyond the contactless payments frame. Apple released the Apple Pay mobile payment service, which is expected to drive consumers to wider usage of in-store mobile payments.

Meanwhile, in the Middle East and Africa, the share of mobile payments in B2C E-Commerce was the highest in the past years, boosted by low financial services penetration in contrast to fast spreading mobile phone penetration. In Kenya, which is home to the M-Pesa mobile payment and transfer solution, there were over 25 million subscribers to mobile payment services in 2014, accounting for more than half of the country’s total population. Meanwhile, Europe showed different levels of contactless mobile payment acceptance in retail as well as variation in methods preferred in mobile commerce, such as cards, transfers and wallet services.

However, regardless of acceptance levels, security concerns about mobile payments are a general trend. Over 70% of people in China already using mobile payments said security is most important to them, while in the USA merchants trading through M-Commerce report the highest rate of revenue losses to fraud compared to other channels. Similarly, consumers surveyed in other countries across the globe, such as Germany, Brazil and South Africa, reported security of payment transaction and personal data to be the leading factors for them in mobile payments.

In practice, both merchant acceptance rates and consumer usage of mobile payments vary widely between the regions and countries worldwide. In China and South Korea, the share of consumers who already have experience with mobile payments in-store or online is more than double of that of the USA or Canada in 2014. In China, third-party mobile payments surged by eight times last year and are forecasted to more than double this year as well. In this vastly populated country, more than 200 million people already use mobile payments. Also in the USA mobile payments are growing at three-digit percentage rates.

Table Of Contents

Global Mobile Payment Methods 2014
1. Management Summary

2. Global Developments
•Mobile Payment Trends, 2014
•Mobile Payment News about Players, 2014
•Value of B2C E-Commerce Payment Transactions, by Method, incl. Mobile, in USD billion, and in % CAGR, 2012 and 2017f
•Top Countries and Regions by Share of Mobile Payments on Total B2C E-Commerce Payment Transactions, in %, 2012
•Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 - 2015f
•Number of Contactless Mobile Payment Transactions, in billions, 2014f and 2018f
•Value of Mobile Payments, in USD billion, 2013 and 2014f
•Mobile Wallet Market Value, in USD billion, 2012 and 2018f
•Number of NFC Payment Users, in millions, 2014e and 2019f
•Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries, 2014e
•Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets*, in % of Respondents, 3 Months to March 2014

3.North America

3.1 USA
•Online and Mobile Payment Trends and News about Players, H1 2014
•Breakdown of Preferred Payment Methods in B2C E-Commerce, in %, by Desktop Buyers, Tablet Buyers and Mobile Buyers, Q2 2013
•Breakdown of M-Commerce Payments, by Table and Mobile Phone, in %, 2013
•Methods Used in Mobile Payments, in % of Mobile Payment Users, 2013
•Usage of Mobile Payments, by Service Provider, in % of Individuals, 2013
•Usage of Mobile Banking and Mobile Payment, in % of Individuals, 2013
•Companies Most Trusted to Provide Mobile Digital Wallet, in % of Consumers, 2013
•Proximity Mobile Payment Transaction Value, in USD billion and in % Year-on-Year Change, 2013-2018f
•Value of Mobile Payments Market, in USD billion, 2014 and 2019
•Breakdown of Mobile Payment Usage and Attitude, in % of Internet Users, August 2014
•Breakdown of Mobile Payment Users, by Age and Gender, in %, Q2 2014
•Types of Mobile Payments Used, in % of Mobile Payment Users, by Used on Smartphone and on Tablet, Q2 2014
•Purposes of Using Peer-to-Peer Payment App, in % of Users, Q2 2014
•Breakdown of Awareness and Usage of Digital Wallets, in % of Adults, June 2014
•Share of Purchases Made with Digital Wallets, by Product Categories, in %, June 2014
•Breakdown Typical Amount Spent on Digital Wallet Transactions, in % of Digital Wallet Users, June 2014
•Digital Wallets Used, by Brand, in % of Digital Wallet Users, June 2014
•Share of Fraud Losses on Total Revenue, in %, by Merchant Types, incl. M-Commerce Merchants, May 2013 and March 2014

3.2 Canada
•Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, 6 Months to November 2014
•Breakdown of Purchases Made with Mobile Payment, by In-Store and Online Purchases, in%, 6 Months to November 2014
•Share of Consumers who Used Mobile Payment, by On-to-Go Purchase and In-Store Purchase, September 2014
•Perception of Mobile Payments, in % of Consumers, 6 Months to November 2014
•Most Important Mobile Phone Enhancements Relating to Mobile Payment or Mobile Banking, in % of Consumers, February 2014

4. Asia-Pacific

4.1. Regional
•Awareness of Payment-Related Mobile Technologies, in % of Consumers, 2013
•Breakdown of Readiness to Shop Online Using Smartphone or Tablet with Payment Card Details Stored Safely on the Device, in %, by Selected Countries, September 2013

4.2. China
•Mobile Payment Trends and News about Players, 2014
•Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 and June 2014
•Breakdown of Mobile Payment Users by Age Group, in %, 2013 and 2014
•Most Important Factors in Mobile Payments, in % of Mobile Payment Users, by Gender, June 2014
•Breakdown of Security Measures Used in Mobile Payment, in % of Mobile Payment Users, Q2 2014
•Recognition of Mobile Payment Security Brands, in % of Mobile Payment Users, Q2 2014
•Mobile Payment Transaction Value, in CNY billion, 2012 and 2013
•Turnover of Third-Party Mobile Payment, in CNY billion, and in % Quarter-on-Quarter Change, Q1 2013- Q2 2014
•Breakdown of Third-Party Mobile Payment, by Purpose, in %, Q2 2014
•GMV of Third-Party Mobile Payment, in CNY billion, and Growth in %, 2010-2017f
•Breakdown of Third-Party Mobile Payment GMV, by Segment, in %, 2009-2016f
•Breakdown of Third-Party Mobile Payment Market, by Providers, in %, 2013
•Breakdown of Third-Party Mobile Payment Market, by Providers, in %, Q2 2014
•Top 5 Online Payment Mobile Apps, by Number of Average Monthly Users, in millions, September 2014

4.3. Japan
•Mobile Payment Trends and News about Players, 2014
•Breakdown of Electronic Cash Usage, in % of Consumers, February 2014
•Payment Instruments Used for Ordinary Expenditures, by Cash, Credit Cards and Electronic Money, in %, by Payment Value, 2012
•Usage of Electronic Money, by Type, in % of Internet Users, September 2014
•Usage of Prepaid Electronic Money, by Provider, in % of Internet Users, September 2014

4.4. South Korea
•Mobile Payment Trends and News about Players, 2014
•Value of Mobile Payments Market, in KRW billion, Q1 2013 - Q2 2014
•Share of Mobile Payments on Total Online Shopping Payments, in %, Q2 2014
•Reasons for Not Paying Online, by Score, by PC Users and Smartphone Users, 2013

4.5. Australia
•Breakdown of Payments for Remote Purchases, by Channel, incl. Smartphone, in % of Remote Purchases, 2013
•Median Value of Payments for Remote Purchases, by Channel, incl. Smartphone, in AUD, 2013
•Share of Contactless Payments on Total Card Payments at POS, by Credit Card and Debit Card Payments, in %, 2013
•Breakdown of Preference Payments Types, incl. Mobile, in % of Credit Card Owners, June 2014

4.6. India
•Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, January 2014
•Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, January 2014
•Awareness of Mobile Money Services, by Brand, in % of Individuals, January 2014
•Purposes of Mobile Money Usage, in % of Mobile Money Users, January 2014

4.7. Thailand
•Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 - 2013

4.8. Vietnam
•Payment Methods Used in B2C E-Commerce, incl. Mobile, in % of Online Shoppers, 2013
(Table of Contents (cont.)

5. Europe

Western Europe

5.1. UK
•Mobile Payment Trends and News about Players, H1 2014
•Mobile Payments Conducted, by Type, in % of Internet Users, by Age Group, 12 Month to July 2014 Interest in Using Mobile Payments, in % of Internet Users Who Do Not Use Mobile Payments, by Age Group, July 2014
•Number of Cards with Contactless Payment Functionality, in millions, December 2012, December 2013 and June 2014
•Number of Bank-Owned Terminals with Contactless Payment Functionality, in thousands, December 2012, December 2013 and June 2014
•Number and Value of Contactless Card Transactions, in GBP million and million transactions, by Debit and Credit/Charge Card, and in % Growth, June 2014

5.2. Germany
•Online and Mobile Payment Trends and News about Players, H1 2014
•Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
•Most Important Factors in M-Commerce, incl. Mobile Payment Security, in % of Online Shoppers, 2013
•Number of Mobile Payment Users, in thousands, 2014e and 2020f
•Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet Users, June 2014
•Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users, June 2014

5.3. France
•Mobile Payment Trends and News about Players, 2014
•Number of Retail Stores with Contactless Payment Terminals, in thousands, and in % Penetration Rate, March 2014 - September 2014
•Number of Cards with Contactless Payment Functionality, in millions, and in % Penetration Rate, March 2014 - September 2014
•Share of Consumers Who Made Payments with Mobile Phone in Store, in %, September 2014
•Interest in Making In-Store Payments with Mobile Phone in the Future, in % of Smartphone Owners Who Have Not Made Payments with Mobile Phone in Store, in %, September 2014
•Places for Perspective Usage of Mobile Payments, in % Smartphone Users who Have not Made Mobile Payments in Store, September 2014

5.4. Spain
•Reason for Abandoning Mobile Shopping Cart, in % of Mobile Shoppers, July 2014
•Breakdown of Intention to Use Mobile Payments, in % of Consumers, July 2014

5.5. Italy
•Number of Cards and POS with Contactless Payment Functionality, in thousands, 2013
•Breakdown of Attitude to Mobile Proximity Payment, in % of Mobile Internet Users, 2014e
•Breakdown of Attitude to Mobile Wallet, in % of Mobile Internet Users, 2014e
•Breakdown of Most Trusted Providers of Mobile Wallet, in % of Mobile Internet Users who Are Interested in Using Mobile Wallets, 2014e
•Top Payments and M-Commerce Website and App Categories Visited on Smartphone, by in % of Smartphone Owners and in % Year-on-Year Growth, 3 Months to November 2013

5.6. Netherlands
•Breakdown of B2C E-Commerce Payments by Method, by Shopping Channel, incl. Mobile, in %, H1 2014

5.7. Sweden
•Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013

5.8. Denmark
•Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013

5.9. Finland
•Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013

5.10. Norway
•Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013

5.11. Switzerland
•Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
•Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet Users, June 2014
•Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users, June 2014

5.12. Belgium
•Payment Methods Offered in M-Commerce via Smartphones, in % of M-Commerce Merchants, 2013

5.13. Austria
•Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013
•Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet Users, June 2014
•Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users, June 2014

Eastern Europe

5.14. Russia
•Mobile Payment Trends and News about Players, 2014
•Devices Used to Make Online Payment, in % of Online Payment Users, 12 Months to February 2014
•Penetration of Users Paying Online via Mobile Devices, by Age Group and Gender, in % of Online Payment Users in the Relevant Group, 12 Months to February 2014
•Penetration of Users Paying Online via Mobile Devices, by Household Income and City Size,
•in % of Online Payment Users in the Relevant Group, 12 Months to February 2014
•Purposes of Making Online Payments via Mobile Devices, by Rank, 12 Months to February 2014

5.15. Turkey
•Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012

5.16. Poland
•Breakdown of Payment Methods Most Used in B2C E-Commerce, incl. Mobile, in % of Online Shoppers, March 2014

5.17. Hungary
•Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 - H1 2014

6. Latin America

6.1. Regional
•Potential Usage of New Payment Methods, incl. Mobile, in % of Online Payment Users, 2014e

6.2. Brazil
•Mobile Payment Trends and News about Players, 2014
•M-Commerce Activities Performed on Smartphone or Tablet, in % of Smartphone and/or Tablet Owners, incl. Purchasing via Payment Intermediary, June 2014
•Reasons for not Shopping on Mobile, in % of Smartphone and/or Tablet Owners, incl. Absence of Credit Card, June 2014
•Security Features that Make Users Feel Safer when Shopping on Mobile, in % of Smartphone and/or Tablet Owners, incl. Payment, June 2014

6.3. Mexico
•Barriers to Mobile Purchase, incl. Payment, in % of Online Shoppers who Own Tablet/Smartphone, June 2014
•Share of Shoppers with Access to Payment Methods for Mobile Shopping, by Online Shoppers Owning Smartphone and Tablet, in %, June 2014

6.4. Argentina
•Devices Used to Make Payments Online, in % of Online Payment Users, 2014e

6.5. Colombia
•Number of Payment Transactions Conducted with Mobile Phone, in millions, 2012 and 2013
•Breakdown of Most Used Payment Methods in B2C E-Commerce, incl. Mobile, in % of Online Shoppers, 2013

7. Middle East and Africa

7.1. Regional
•Mobile Payment Trends and News about Players, 2014
•Payment Methods Used for Online Booking of Business Trips, in % of Business Travel Decision-Makers, by Countries and Total, incl. Mobile Money, 2013

7.2. UAE
•Mobile Payments Value, in AED billion, 2009, 2013 and 2018f

7.3. South Africa
•Share of Mobile Phone Users Planning to Adopt Mobile Payments, in %, 2013
•Reasons Preventing from Adoption of Mobile Payments, in % of Mobile Phone Users, 2013

7.4. Kenya
•Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2013 and H1 2014

7.5. Nigeria
•Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, H1 2013, H2 2013, and H1 2014

Companies Mentioned

PayPal, Google, Apple, Amazon Payments, Bill Me Later, Starbucks, Stripe, Alipay, ePass, 99Bill, Lakala Payment, ChinaPnR, Tencent, Bestpay, China Post, China Mobile, China UnionPay, Samsung, Baidu Wallet, Qiandai, NTT Docomo, Japan Railway, WAON, Nanaco, Rakuten Edgy, WebMoney, QUICPay, BitCash, Maijica, Line Pay, Daum Kakao, Vodafone, Zapp, Visa, Paym, Barzahled.de, SEPA, SOFORT Ãœberweisung, Orange, Atos Worldline, Yandex.Money, Aliexpress, Qiwi, Mastercard, Sberbank, Smartfin, Tele2, Rostelekom, Vimpelcom, MTS, Megafon, WebMoney, Money@Mail.ru, MercadoLibre, Telefonica International, SumpUp, Bradesco, Clip, Zoop, iZettle, Pagtel, Access Bank, Airtel, Microsoft, United Bank for Africa, Skrill

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