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EXECUTIVE SUMMARY

The report titled “China Elevator and Escalator Industry Outlook to 2017 – Affordable Housing to Bolster Demand” provides a comprehensive understanding of the market size of China Elevator and Escalator Industry on the basis of new equipments installed, revenue generated from new installations and maintenance and modernization. The report provides a brief overview of elevators sales in China by machinery types, door types, by carriage types and by end usage. The report also entails the market share and company profiles of major players operating in Elevator and Escalator Industry business in China. The report also provides the major trends and developments of the Elevator and Escalator Industry in China over the years. Future analysis of this market in the country is provided on the basis of revenue and new installations over the next five years.

Fast paced urbanization, improvement in the people living standard, augmenting migration to the metropolitan cities particularly on the east coast of China coupled with the incidence of affordable housing has in turn necessitated the development of residential sector in the country over the years, thereby providing significant impetus to the market for elevators and escalators in China. A significant portion of the elevator and escalator demand has been further contributed by the inclining mall culture in the country which has picked up considerable momentum over the past decade. Additionally, as a part of the government planning many cities in the country has upcoming metro rail projects most of which are due for completion in the coming 4 to 5 years, thereby showcasing the bright prospects for the escalator market in the country in the future. Other important factors fuelling growth in the demand for vertical transit in the country included the hospitality sector, commercial complexes, multiplexes and others.

Over the years, it has been observed that the China elevators and escalators market, although slow, has been increasingly focusing upon the installation of energy efficient and high quality advanced machines. MRL elevators have showcased growth at the rate of 20% over the past few years. In 2012, China elevator and escalator industry reported total sales of ~ new equipments. The industry witnessed a mild slowdown in new equipment sales during the recessionary period of 2008 and 2009. However, a tremendous growth was encountered in the following years on account of effective fiscal measures taken by the Chinese government towards restoring the country’s economic prosperity. In 2012, hydraulic elevators recorded an extremely lower share of ~% in the total number of elevators installed in China, with total installations amounting to ~ units. The present market for elevators in China has been majorly dominated by gearless technology elevators which holds nearly ~% share in the market of new installations

The elevator and escalator market in the country has been largely bifurcated into two segments including new equipment installations and services, which are primarily composed of maintenance and modernization. Elevators claimed a massive share of ~% in China’s vertical transit space followed by escalators with ~ % share and moving walkways with ~% share in 2012. Residential segment extensively accounts for the largest share of ~% in elevators installations in China followed by public infrastructure with ~% share, malls and commercial office buildings with ~% share and hotels with ~% share in the market. On the other hand, escalators market in the country is majorly tapped by malls accounting for ~% share in new equipment installations. Public infrastructure, offices and other commercial complex together held ~% share in the market followed by hotels with ~% share as of 2012.

The elevator and escalator industry in China remains highly concentrated with only a few major players operating in the space. Giant Kone, Shanghai Mitsubishi, Otis, Schindler, ThyssenKrupp, Hyundai, Hitachi and others are some of the major players existing in the elevator and escalator market in the country. Apart from the aforementioned players, there are also some regional players involved in the production of elevators such as Canny elevators, Shenyang Brilliant, SJEC and others, capturing nearly ~% share in the market while the majority being commanded by the MNC’s as witnessed during the year 2012.

KEY TOPICS COVERED IN THE REPORT

- Market Size of Elevator and Escalator Market by New Equipment Installations, Revenue Generated from New Installations, Revenue Generated from Maintenance and Modernization, 2007-2012.
- Market Segmentation of Elevator Market by End Usage, Types of Machinery, Door Types, Types of Carriage, Speed and Regional Demand
- Market Segmentation of Traction Elevators by Gear and Gearless and MR and MRL Types, 2010-2012.
- Market Segmentation of Escalator Market End Usage, 2010-2012
- Market Share of Major Players in China Elevator and Escalator Industry, 2010-2012
- Trends and Developments of China Elevator and Escalator Market.
- Profiles of Major Players Operating in the Elevator and Escalator Business in China
- Future Outlook and Projections of the China Vertical Transit Market by Elevators and Escalators, 2013-2017

Table Of Contents

China Elevator and Escalator Industry Outlook to 2017 - Affordable Housing to Bolster Demand
TABLE OF CONTENTS

1. China Elevator And Escalator Market Introduction
1.1. Life Cycle of Elevators and Escalators
1.2. China Elevator And Escalator Market Size, 2007-2012
1.2.1. By Installed Base and New Equipment Installations, 2007-2012
1.2.2. By Revenue, 2007-2012
1.2.3. By Maintenance and Modernization, 2007-2012
2. China Elevator Market Introduction
2.1. China Elevator Market Size, 2007-2012
2.1.1. By New Equipment Installations, 2007-2012
2.1.2. By Revenue, 2007-2012
2.1.3. By Maintenance and Modernization, 2007-2012
2.2. China Elevator Market Segmentation
2.2.1. By End Usage, 2011-2012
2.2.2. By Types of Machinery (Hydraulic and Traction), 2010-2012
2.2.2.1. Traction Machinery Segmentation, 2010-2012
2.2.2.1.1. By Gear and Gearless, 2010-2012
2.2.2.1.2. By MR and MRL, 2010-2012
2.2.3. By Door Types, 2010-2012
2.2.4. By Types of Carriage (Passenger Lifts and Freight Lifts), 2010-2012
2.2.5. By Speed in meters per second, 2012
3. China Escalator and Moving Walkways Market Introduction
3.1. China Escalator Market Size, 2007-2012
3.1.1. By New Equipment Installations, 2007-2012
3.1.1.1. By Escalators, 2007-2012
3.1.1.2. By Moving Walkways, 2007 - 2012
3.1.2. By Revenue, 2007-2012
3.1.3. By Maintenance and Modernization, 2007-2012
3.2. China Escalator Market Segmentation By End Usage, 2010-2012
4. Elevators and Escalators Market: Trends and Development
Advent of Smart Elevator Technology
Focus on High Speed Elevators
Focus on Green Elevators
Increased Migaration to Urban Areas
Stress on Attractive designs
Increasing Role of Service Personnel
5. Value Chain of China Elevator And Escalator Industry
6. Market Share of the Major Players in China Elevator and Escalator Market
7. Company Profiles of Major Players in China Elevators and Escalators Market
7.1. GiantKone
7.1.1. Company Overview
7.1.2. Business Strategies
Focus on Developing the Eco-friendly Solutions
Focus Upon Enhancing the Product Portfolio
Focus on Modernization
Improving the Labour Quality
7.2. Otis Elevator (China) Investment Company Limited
7.2.1. Company Overview
7.2.2. Business Strategies
Expanding Service Centers to Retain Maintenance Contracts
Focus on Lowering Production Costs
Eco-friendly and Cost Effective Solutions
7.3. Shanghai Mitsubhishi
7.3.1. Company Overview
7.3.2. Business Strategies
Focus on Improving Competitiveness
Increasing Investment in RandD
7.4. Schindler China Elevator Company Limited
7.4.1. Company Overview
7.4.2. Business Strategy
Focus on Green Technology
Focus on Expansion
7.5. ThyssenKrupp Elevator China Private Limited
7.5.1. Company Overview
7.5.2. Business Strategies
Focus on Expanding RandD
Focus on Launching New Manufacturing Plants
8. Snapshot of Regional Players in China Elevator and Escalator Market
9. China Elevator And Escalator Market Future Outlook and Projections, 2013-2017
9.1. China Elevator Market Future Outlook and Projections, 2013-2017
9.1.1. By New Installations and Revenue, 2014-2014
9.1.2. By Maintenance and Modernization, 2013-2017
9.2. China Escalator Market Future Outlook and Projections, 2013-2017
9.2.1. By New Equipment Installations and Revenue, 2013-2017
9.2.2. By Maintenance and Modernization, 2013-2017
9.3. Cause and Effect Relationship of China Elevator and Escalator Industry
10. Macroeconomic Factors of Elevators and Escalators Market in China: Historical and Projected
10.1. China Urban Population, 2007-2017
10.2. Ageing Population, 2007-2017
10.3. China Government Spending in The Economy, 2007-2017
10.4. China Real Estate Investment , 2007-2017
11. Appendix
11.1. Market Definitions
11.2. Abbreviations
11.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
11.4. Disclaimer

LIST OF FIGURES

Figure 1: Scheme of Elevator Installation in a Building Facility
Figure 2: Installed Base of Elevators per Thousand Persons across Various Countries, 2012
Figure 3: Life Cycle Elevator and Escalator Equipment in China
Figure 4: China Elevator and Escalator Market Size On the Basis of Installed Base in Units, 2007-2012
Figure 5: China Elevator and Escalator Market Size On the Basis of New Equipment Installations in Units, 2007-2012
Figure 6: China Elevator and Escalator Market Size On the Basis of Revenue From New Equipment Installations in USD Million, 2007-2012
Figure 7: China Elevator and Escalator Market Size by Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012
Figure 8: China Elevator Market Size on the Basis of New Equipment Installations in Units, 2007-2012
Figure 9: China Elevator Market Size by Revenue Generated Through New Equipment Installations in USD Million, 2007-2012
Figure 10: China Elevator Market Size by Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012
Figure 11: China Elevator Market Segmentation on the Basis of Contribution from Different End Users in Percentage (%), 2010-2012
Figure 12: China Elevators Market Segmentation on the Basis of Contribution from Hydraulic and Traction Machinery in Percentage (%), 2010-2012
Figure 13: China Elevator Traction Machinery Market Segmentation on the Basis of Contribution from Gear and Gearless Elevator Installations in Percentage (%), 2010-2012
Figure 14: China Elevator Traction Machinery Market Segmentation by MR and MRL Types on the Basis of Contribution in Percentage (%), 2010-2012
Figure 15: China Elevators Market Segmentation on the Basis of Contribution from Automatic and Collapsible Manual Doors in Percentage (%), 2010-2012
Figure 16: China Elevators Market Segmentation by Passenger and Freight Elevators on the Basis of Contribution in Percentage (%), 2010-2012
Figure 17: China Elevator Market Segmentation on the Basis of Speed in Meters per Second, 2012
Figure 18: China Escalator Market Size On the Basis of New Equipment Installation in Units, 2007-2012
Figure 19: China Moving Walkways Market Size On the Basis of New Equipment Installations in Units, 2007-2012
Figure 20: China Escalator Market Size on the Basis of Revenue from New Equipment Installations in USD Million, 2007-2012
Figure 21; China Escalator Market Size on the Basis Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012
Figure 22: China Escalator Market Segmentation by End Usage on the Basis of Contribution in Percentage (%), 2010-2012
Figure 23: Value Chain of China Elevator and Escalator Market
Figure 24: Market Share of Major Players Operating in China Elevator and Escalator Market on the Basis of New Installations in Percentage(%), 2010-2012
Figure 25: China Elevator Market Future Projections on the Basis of Number of Units Installed and Revenue in USD Million, 2013-2017
Figure 26: China Elevator Market Future Projections on the Basis of Revenue from Maintenance and Modernization in USD Million and Growth Rate in Percentage (%), 2013-2017
Figure 27: China Escalator Market Future Projections on the Basis of Number of Units Installed and Revenue in USD Million, 2013-2017
Figure 28: China Elevator Market Future Projections on the Basis of Revenue Through Maintenance and Modernization in USD Million and Growth Rate in Percentage (%), 2013-2017
Figure 29: China's Urban Population in Million, 2007-2017
Figure 30: China's Aging Population in Million, 2007-2017
Figure 31: Total Government Expenditure in China in USD Million, 2007-2017
Figure 32: China's Real Estate Investment in USD Million, 2007-2017

LIST OF TABLES

Table 1: China Elevator Market Segmentation on the Basis of Contribution from Different End Users in Units Installed, 2010-2012
Table 2: China Elevators Market Segmentation on the Basis of Contribution from Hydraulic and Traction Machinery in Units on the Basis of New Equipment Installed in Units, 2010-2012
Table 3: China Elevator Traction Machinery Market Segmentation on the Basis of Gear and Gearless Elevator Installations in Units, 2010-2012
Table 4: China Elevator Traction Machinery Market Segmentation by MR and MRL Types on the Basis of New Equipment Installed in Units, 2010-2012
Table 5: China Escalator Market Segmentation by End Usage on the Basis of New Equipment Installed in Units, 2010-2012
Table 6: Major Players in China Elevators and Escalators Market on the Basis of New Equipment Installations in Units, 2010-2012
Table 7: List of Important Orders Received by Schindler Elevator from China, 2012
Table 8: Competitive Landscape of Regional Players in China Elevator and Escalator Market
Table 9: Cause and Effect Relationship between Industry Factors and China Elevator and Escalator Industry Prospects
Table 10: Real-Estate Investment in Residential and Commercial Office Building in China, 2007-2012
Table 11: Correlation Matrix of the China Elevator and Escalator Industry
Table 12: Regression Coefficients Output of the China Elevator and Escalator Industry

Companies Mentioned

Giant Kone, Shanghai Mitsubishi, Otis, Schindler, ThyssenKrupp, Hyundai, Hitachi, Canny elevators, Shenyang Brilliant, SJEC

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