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Confectionery Packaging in Malaysia

  • February 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

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Consumers are becoming increasing health conscious and tend to reduce their sugar intake, especially for confectionery products. In addition, consumers are also becoming more price sensitive and tend to purchase more during promotional offers. As a result, brand owners are introducing more single-serve or small pack sizes in confectionery, particularly chewing gum, boiled sweets, lollipops and mints, which contain high calories and sugar. Meanwhile, chocolate players are introducing value packs...

Euromonitor International’s Confectionery Packaging in Malaysia report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Chocolate Confectionery, Gum, Sugar Confectionery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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ref:plp2016

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