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Carbonates : Can New Markets Keep Growth Fizzing?

  • December 2013
  • -
  • Euromonitor International
  • -
  • 52 pages

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Carbonates remain the world’s most valuable soft drink category thanks to high consumption in the US and key markets in Latin America. However, the category faces many challenges moving forward – indicative of a broader trend of variety in consumer beverage choices. While increased access and penetration are still possible in emerging markets, new strategies must be employed in developed ones if manufacturers seek to maintain value growth.

Euromonitor International's Carbonates : Can New Markets Keep Growth Fizzing? global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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