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Philip Morris Korea Inc in Tobacco (South Korea)

  • October 2015
  • -
  • Euromonitor International
  • -
  • 2 pages

As a foreign company, Philip Morris Korea Inc has focused on communication campaigns to Korean consumers in a tobacco market dominated by domestic players with solid leading positions. Towards the end of the review period, the company continued conducting social media campaigns in a bid to discourage teenagers from smoking. In addition to its social campaigns, the company also supports domestic tobacco farmers who grow tobacco leaves, paying for their medical examinations and educational...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table Of Contents

Philip Morris Korea Inc in Tobacco (South Korea)
PHILIP MORRIS KOREA INC IN TOBACCO (SOUTH KOREA)
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Philip Morris Korea Inc: Key Facts
Summary 2 Philip Morris Korea Inc: Operational Indicators
Production
Summary 3 Philip Morris Korea Inc: Production Statistics 2014
Competitive Positioning
Summary 4 Philip Morris Korea Inc: Competitive Position 2014












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