Table of Contents
As a foreign company, Philip Morris Korea Inc has focused on communication campaigns to Korean consumers in a tobacco market dominated by domestic players with solid leading positions. Towards the end of the review period, the company continued conducting social media campaigns in a bid to discourage teenagers from smoking. In addition to its social campaigns, the company also supports domestic tobacco farmers who grow tobacco leaves, paying for their medical examinations and educational...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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