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Smart home market: The Belgium market is complex with an estimated 40 suppliers co-existing in its three different regions: Wallonia, Flanders and Brussels Capital. The smart home market has been growing by an estimated 2.8% in the last two years, this represents a slow down in market growth due to the apathy in the construction market, most of the systems are installed in new residential buildings. There are several types of suppliers with distinct products and strategies. The providers of basic and standard systems, who hold an estimated 50% market share, include the dominant company Niko, who supply both their old system, Nikobus, and since 2011 their new system, Niko Home Control. Legrand/Bticino also belongs to the basic to standard segment, with their system, MyHome, and other suppliers include in no specific order Hager, Domestia, Qbus Domotica (GE), Teletask, Domintell, Duotecno, Bits & Bytes, Carlo Gavazzi, Velbus-Velleman, and Luxom.
The high end segment is represented partly by suppliers of systems based on the KNX protocol: in particular, Hager and Gira. Other companies such as ABB/Busch-Jager, Schneider Electric/Merten, Siemens, focus on the commercial market and their sales in the residential sector are negligible. Companies such as Crestron, Vantage, or AMX account for the high-end market for integrated systems.
Distribution routes are as complex to describe as suppliers’ strategies are different. The largest distribution route is via electrical wholesalers, the national ones CEBEO and Rexel as well as the local ones, who will undoubtedly increase the penetration of smart homes among electrical installers and home owners. Training is a key feature of the success of leading suppliers in the national market. The sessions are provided by suppliers, and these are attended by electrical installers mostly, who can thus become certified installers of the brand they have chosen to work with.
The companies that offer such training include Vantage, Legrand, Niko, Domintell, as well as the KNX association. Other suppliers prefer to add value to their offer by providing the system integration themselves, this is the case of small companies such as Bits & Bytes, or specialised distributors such as Alelek, Dhollander, and Elektromat.
The forecast for growth in the Smart Home market is significantly correlated to the dynamics in the construction of new dwellings, which until 2015 remains impacted by negative performance.
Home Energy Management System (HEMS): The market for stand-alone HEMS in Belgium is very small, estimated at €0.4 million in 2012. This market is yet impeded by the regulation which does not impose energy monitoring in dwellings, as well as lack of awareness and delays in the smart grid. The entrance of utilities in this market is expected to have a positive impact.
Intelligent Residential Environmental Controls: The market is extremely small, it is dominated by a national supplier, Tempolec. It is worth an estimated €0.5 million in 2012, with limited growth in perspective.
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