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Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

LOCAL HEATING PRACTICES
The way the houses are heated in Turkey depends mainly on the fact that the area is connected to the gas mains or not. Gas is now available in 66 of the 80 Turkish cities and it is therefore the main heating source. Although the number of houses connected to the gas network is increasing, the high costs of both connection and gas usage make coal and wood still the main fuels used. Most apartments that were built under the government’s housing scheme of TOKI (Toplu Konut Idaresi Baskanligi) by the Housing Development Administration of Turkey were fitted with a central heating system in order to increase energy efficiency.

Although there are no incentives available for solar thermal systems, the solar thermal market is on the rise as many households in the South of Turkey use these units to heat sanitary water. These are mainly basic units with few controls. The market is very fragmented with many local manufacturers. Flat plate collectors have been in the market for over 15-20 years and this segment is a relatively mature market. Moreover, the government’s priority seems to be more towards PV technologies. The
main driver of these systems is low prices and availability.

The Turkish government’s energy policy focuses on investments in renewable technologies, nuclear power stations and energy efficiency measures such as the replacement of old machinery within manufacturing processes, the replacement of all inefficient light bulbs with more energy efficient ones and the insulation of buildings.

Table Of Contents

World Heating Study 2014 (Water Heaters) - Turkey
CONTENTS
1 MARKET BACKGROUND OVERVIEW6
1.1 Economy and construction .6
1.1.1 Population and climate ...6
1.1.2 Economy.7
1.1.3 Construction8
1.1.4 New house building 9
1.1.5 Energy supply .. 10
1.1.6 Residential electricity and gas supply.. 11
1.2 Heating stock 12
1.3 Local heating practices .12
1.4 District heating ..13
2 MARKET SIZE AND SEGMENTATION..14
2.1 Market size ...14
2.2 Technical segmentation by type of water heater..16
2.2.1 Electric storage 16
2.2.2 Electric instantaneous.. 17
2.2.3 Gas instantaneous... 18
2.2.4 Indirect cylinders.. 19
3 MARKET DRIVERS AND TRENDS20
3.1 Market drivers ...20
3.2 Market trends22
3.2.1 Market forecasts .. 24
4 WATER HEATERS STRATEGIC OVERVIEW...25
4.1 Macro-environmental analysis..25
4.2 Market attractiveness analysis .26
5 STRUCTURE OF SUPPLY.28
5.1 Market shares ...28
5.1.1 Electric storage 28
5.1.2 Electric instantaneous.. 29
5.1.3 Gas instantaneous... 29
5.1.4 Indirect cylinders.. 30
5.2 Product range ...31
6 DOMESTIC VERSUS OVERSEAS TRADE ...32
6.1 Domestic production.32
6.2 Imports and exports ..32
7 DISTRIBUTION AND END USER SECTOR ..33
7.1 Overview...33
7.2 Distribution of water heaters.33
7.3 Major distributors ..35
7.4 End user sector.36

TABLES

Table 1 Background data economy and construction, 2010-2013..6
Table 2 Heating stock by type of heating product, 2011 ...12
Table 3 Market size, volume and value, 2011 and 2012e.15
Table 4 Electric storage heaters by product type, volume, 2011 and 2012e 16
Table 5 Electric storage heaters by capacity, volume, 2011 and 2012e...16
Table 6 Electric storage heaters by material type, volume, 2011 and 2012e ..17
Table 7 Electric instantaneous by power rating, volume, 2011 and 2012e...17
Table 8 Electric instantaneous water heaters by type, volume, 2011 and 2012e.18
Table 9 Gas instantaneous heaters by flow rate, volume, 2011 and 2012e .18
Table 10 Gas instantaneous heaters by type of flue, volume, 2011 and 2012e ...19
Table 11 Indirect cylinders by capacity, volume, 2011 and 2012e ...19
Table 12 Indirect cylinders by heating element, volume, 2011 and 2012e ...19
Table 13 Historical trends, water heating, volume (‘000 units), 2007 - 2011 ...22
Table 14 Forecasts, water heating, volume (‘000 units), 2012 - 2016 .23
Table 15 PESTLE analysis of the Turkish heating products market.25
Table 16 Competitive forces analysis26
Table 17 Market attractiveness analysis ...27
Table 18 Market shares electric storage water heaters (‘000 units), 2011 and 2012e .28
Table 19 Market shares electric instantaneous water heaters (‘000 units), 2011 and 2012e...29
Table 20 Market shares gas instantaneous water heaters (‘000 units), 2011 and 2012e 30
Table 21 Product range of suppliers of water heaters ..31
Table 22 Overseas trade water heaters (‘000 units), 2012e .32
Table 23 First point of distribution for manufacturers / importers, 2012e..34
Table 24 Major heating products distributors, 2012 ..36
Table 25 Major heating products distributors - water heater brands, 2012..36
Table 26 Water heating market by end user sector, 2012e ..36

FIGURES

Figure 1 Map of Turkey ...6
Figure 2 Water heater sales by type, volume, 2012e15
Figure 3 Electric storage heaters by material type, volume, 2012e ..17
Figure 4 Gas instantaneous heaters by flow rate, volume, 2012e 18
Figure 5 Water heater market forecasts, volume (‘000 units), 2012 - 2016 .23
Figure 6 Competitive forces analysis 26
Figure 7 Market shares electric storage water heaters, volume, 2012e ...28
Figure 8 Market shares electric instantaneous water heaters, volume, 2012e.29
Figure 9 Market shares gas instantaneous water heaters, volume, 2012e ..30
Figure 10 First point of distribution, water heaters, 2012e 35
Figure 11 Sales of water heaters by end user sector, 2012e37

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