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Each year BSRIA publishes an updated global study which analyses key global markets, offering clients a comprehensive insight into the trends and activities within the world heating market. WMI's heating experts research a variety of markets including: water heating, domestic boilers, commercial boilers, Industrial boilers, radiators, underfloor heating, electric underfloor heating.

Table Of Contents

World Heating Study 2014 (Commercial Boilers) - Italy
CONTENTS
1 MARKET BACKGROUND OVERVIEW6
1.1 Economy and construction .6
1.1.1 Population and climate ...6
1.1.2 Economy.7
1.1.3 Construction8
1.1.4 New house building 8
1.1.5 Energy supply .. 10
1.1.6 Residential electricity and gas supply.. 11
1.2 Heating stock 12
1.3 Local heating practices .13
1.4 District heating ..14
2 MARKET SIZE AND SEGMENTATION..15
2.1 Market size ...15
2.2 Technical segmentation by type of commercial boiler..18
2.2.1 Output by type of boiler ... 18
2.2.2 Heat exchanger material by type of boiler... 19
2.2.3 By fuel.. 20
2.2.4 Condensing boilers .. 21
3 MARKET DRIVERS AND TRENDS22
3.1 Market drivers ...22
3.1.1 Construction sector and refurbishment potential. 22
3.1.2 European and national legislation on energy .. 23
3.1.3 Incentives. 26
3.1.4 Energy prices... 28
3.2 Market trends30
3.2.1 Market forecasts .. 33
4 COMMERCIAL BOILERS STRATEGIC OVERVIEW.34
4.1 Macro-environmental analysis..34
4.2 Market attractiveness35
5 STRUCTURE OF SUPPLY.38
5.1 Market shares ...38
5.1.1 Atmospheric and premix gas boilers ... 38
5.1.2 Pressure jet gas boilers ... 39
5.1.3 Oil boilers. 40
5.2 Product range ...40
5.3 SWOT analysis .41
6 DOMESTIC VERSUS OVERSEAS TRADE ...43
6.1 Imports and exports ..43
7 DISTRIBUTION AND END USER SECTOR ..44
7.1 Overview...44
7.2 Distribution of commercial boilers.44
7.3 Major distributors ..45
7.4 Distributor profiles.46
7.4.1 Wholesalers . 46
7.5 End user sector.47

TABLES

Table 1 Background data economy and construction, 2010-2013f.6
Table 2 Heating stock by type of heating product, 2012 ...13
Table 3 Volume of the commercial boiler market, > 50 kW, 2011 and 2012e ..16
Table 4 Value of the commercial boiler market (Euro million), > 50 kW, 2011 and 2012e ...17
Table 5 Value of the commercial boiler market (US$ million), > 50 kW, 2011 and 2012e17
Table 6 Commercial boiler market by output and type, > 50kW, volume (units), 2011 18
Table 7 Commercial boiler market by output and type, > 50kW, volume (units), 2012e ..18
Table 8 Commercial boiler market by heat exchanger material and type, > 50kW, volume (units),
2011 ..19
Table 9 Commercial boiler market by heat exchange material and type, > 50kW, volume (units),
2012e ..20
Table 10 Commercial boiler market by fuel (boilers without burners), > 50kW, volume (units),
2011 and 2012e.20
Table 11 The commercial boiler market, historical trends, > 50kW, volume (units), 2007-2011 ..31
Table 12 The commercial boiler market, forecasts, volume (units), > 50kW, 2012-2016.32
Table 13 PESTLE analysis of Italy's heating products market..34
Table 14 Competitive forces analysis36
Table 15 Market attractiveness matrix by product type.37
Table 16 Market shares atmospheric and premix gas boiler suppliers, > 50kW, volume, 2011 and
2012e ..38
Table 17 Market shares pressure jet gas boilers suppliers, > 50kW, volume, 2011 and 2012e ..39
Table 18 Market shares suppliers of oil boilers, > 50kW, volume, 2011 and 2012e.40
Table 19 Product range suppliers of commercial boilers ..40
Table 20 SWOT analysis of Riello Group..41
Table 21 SWOT analysis of Sime .42
Table 22 Overseas trade, commercial boilers, > 50kW, volume (units), 2012e ...43
Table 23 First point of distribution for manufacturers / importers, 2012e..45
Table 24 Major heating products distributors, 2012 ..45
Table 25 Major heating products distributors - brands, 201246
Table 26 Commercial boiler market by end user sector, 2012e47

FIGURES

Figure 1 Map of Italy6
Figure 2 The Italian gas bill*, Q4 2012 ..10
Figure 3 The Italian electricity bill*, Q4 2012.12
Figure 4 Commercial boiler sales by type, volume, 2012e ...16
Figure 5 Value of the commercial boiler market, > 50 kW, 2012e 17
Figure 6 Commercial boiler market by output and type, volume (units), 2012e19
Figure 7 Commercial boiler market by heat exchanger material and type, volume (units), 2012e...20
Figure 8 Retail natural gas prices for households in the EU*, May 2012 (15,000 kWh/year or
1,400 m3
of gas) 28
Figure 9 Retail natural gas prices for households in the EU*, May 2012 (30,000 kWh/year or
2,800 m3 of gas)29
Figure 10 Retail electricity prices for households in the EU*, May 2012 (3,500 kWh/year)..29
Figure 11 Retail electricity prices for households in the EU*, May 2012 (7,000 kWh/year)..30
Figure 12 The commercial boiler market forecasts, volume (units), 2012-2016...32
Figure 13 Competitive forces analysis ..35
Figure 14 Market shares atmospheric and premix gas boiler suppliers, > 50kW, volume, 2012e ...39
Figure 15 Market shares pressure jet gas boilers suppliers, > 50kW, volume, 2012e .39
Figure 16 Market shares suppliers of oil boilers, > 50kW, volume, 2012e40
Figure 17 SWOT analysis of Ariston Thermo Group.41
Figure 18 First point of distribution, commercial boilers, 2012e45
Figure 19 Sales of commercial boilers by end user sector, 2012e ...47

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