Video on Demand (VOD) is considered to be an interactive technology that enables the subscribers to view programming in real-time and even download programs to watch them later. VOD service is provided by various big and small service providers comprising of those who offer triple-play service. The pay-tv operators have largely improved on their revenues by adopting VOD in their product portfolio. Educational institutions, hotel industry, and hospitals are widely embracing VOD service as it helps in enhancement of their presentations, improvement of patient experience of care, and collecting information to manage the patient’s pain. In the coming years, VOD is likely to become common as Fiber-to-the-Home (FTTH) services.

VOD market has also been going through an addition to numerous old and new VOD contents. However, limitation in availability of content could be a major challenge to the growth of this market. In the VOD market report, MarketsandMarkets segments the VOD market on the basis of solutions, delivery technologies, applications, verticals, and regions.

The VOD market is segmented on the basis of solutions comprising of pay-TV VOD, Internet Protocol Television (IPTV), Over-the-Top (OTT) services. The VOD service providers and content owners not only wants to deliver this content to each of the platforms in a limited timeframe, but also desire to fulfill the specific performance needs for respective streaming formats. The leaders in the VOD market are investing in acquisitions and new technologies to enrich their existing product portfolio and address the increasing demand across a wide range of academic and corporate users.

VOD providers mainly use data centers which are comprised of various inputs, outputs, and storage mediums specifically for encoding, decoding, storing, and delivering video content via cable, broadcast, and telecom networks. These video servers have high processing power and real-time streaming capabilities, and offer various other application features such as branding, integrating graphics, and inserting live inputs and advertisements. The adoption of VOD applications is also analyzed for the end-users based on different verticals such as academia and government, Banking, Financial Services, and Insurance (BFSI), consumer goods and retail, healthcare, manufacturing households, telecom and IT, media and entertainment, and transport and logistics.

The introduction of IPTV has further accelerated the adoption of VOD within the entertainment environment framework. The report also analyzes the VOD market for the regions of North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

MarketsandMarkets has assumed certain factors related to economy, technological development, investment, market saturation, and government regulations among others for market sizing and forecasting.Back in times, the smaller films just had hopes that a limited theatrical release in big cities far away from multiplexes would increase their revenue. VOD has completely evolved the concept and now not just the urban crowd but each and every place is their market. Video on Demand is a rapidly changing field. The wide array of hardware set-ups has drastically reformed the consumer habits. The collaboration between hardware and services are bringing on-demand experience into the living rooms of the people where comfort, space and quality of the video are given huge importance. People are watching videos on their phones, tablets, and computers as much as they do on televisions or theatres.

The networks are placing more content on video on demand. The shows on VOD either have the same commercials that are there in the broadcasted version throughout or at slightly fewer spots. The industries are offered a way to put larger percentage of content on-demand, with targeted advertising and lower ad load. Thus, the main driver for this market is convenience such as one account registration, one subscription, and one user interface.

Video on Demand technology is designed in such a manner that it meets the needs of hotels, hospitals, residential areas, aviation sector and also cruise ships. A large number of enterprise applications such as video libraries, employee training and in store digital signage are served to these sectors. In most countries, internet video on demand is used by larger number of VOD service providers. The main reason for this is that the market entrance on the internet is much easier than any other platform.

In the coming years it is expected that VOD market would expand towards IPTV and subscription. Hence, understanding the goals, expectations and attitudes of audiences is very important for designing a successful interactive experience.

MarketsandMarkets forecasts the VOD market to grow from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5% during the forecast period. The overall size of VOD market equals to the sum of the revenues of various solutions being adopted by end users.

Table Of Contents

1 INTRODUCTION 24

1.1 KEY TAKE-AWAYS 24
1.2 REPORT DESCRIPTION 25
1.3 MARKETS COVERED 25
1.4 STAKEHOLDERS 27
1.5 RESEARCH METHODOLOGY 27
1.5.1 KEY DATA POINTS 27
1.5.2 DATA TRIANGULATION AND MARKET FORECASTING 28
1.6 FORECAST ASSUMPTIONS 29

2 EXECUTIVE SUMMARY 30

2.1 ABSTRACT 30
2.2 OVERALL MARKET SIZE 31

3 MARKET OVERVIEW 33

3.1 MARKET DEFINITION 34
3.2 MARKET EVOLUTION 34
3.3 MARKET SEGMENTATION 35
3.4 MARKET DYNAMICS 36
3.4.1 DRIVERS 36
3.4.1.1 VOD as a differentiator in the extreme competitive pay-TV market 36
3.4.1.2 Improves customer viewing experience and offering them lifetime value 36
3.4.1.3 VOD is the greatest revenue generator for cable operators and content providers 37
3.4.2 RESTRAINTS 37
3.4.2.1 Difficulty in achieving negotiable content licensing 37
3.4.2.2 Low capacity of set-top boxes 37
3.4.2.3 Video piracy concerns is the major hindrance 37
3.4.3 OPPORTUNITIES 38
3.4.3.1 Increasing bandwidth saving by new streaming schemes 38
3.4.3.2 Internet based on media helps in increasing the number of viewer’s enabling VOD 38
3.4.3.3 Integration of wide array of services in the VOD market 38
3.4.4 IMPACT ANALYSIS OF DROS 39
3.5 VALUE CHAIN 40
3.6 VOD ARCHITECTURE 41
3.6.1 CENTRALIZED VIDEO ARCHITECTURE 41
3.6.2 DISTRIBUTED VIDEO ARCHITECTURE 41
3.6.3 HYBRID VIDEO ARCHITECTURE 41

4 VOD: MARKET SIZE AND FORECAST BY SOLUTIONS 42

4.1 INTRODUCTION 43
4.2 PAY-TV VOD 45
4.2.1 INTRODUCTION 45
4.2.2 MARKET SIZE AND FORECAST BY VERTICALS 48
4.2.3 MARKET SIZE AND FORECAST BY REGIONS 50
4.2.4 CABLE TV SERVICE 52
4.2.4.1 Overview 52
4.2.4.2 Market Size and Forecast by Regions 52
4.2.5 DTH SERVICE 53
4.2.5.1 Overview 53
4.2.5.2 Market Size and Forecast by Regions 54
4.3 OVER-THE-TOP (OTT) VIDEOS 55
4.3.1 OVERVIEW 55
4.3.2 MARKET SIZE AND FORECAST BY VERTICALS 56
4.3.3 MARKET SIZE AND FORECAST BY REGIONS 58
4.4 INTERNET PROTOCOL TELEVISION (IPTV) 59
4.4.1 OVERVIEW 59
4.4.2 MARKET SIZE AND FORECAST BY VERTICALS 60
4.4.3 MARKET SIZE AND FORECAST BY REGIONS 61

5 VOD: MARKET SIZE AND FORECAST BY APPLICATIONS 64

5.1 INTRODUCTION 65
5.2 ENTERTAINMENT 67
5.2.1 OVERVIEW 67
5.2.2 MARKET SIZE AND FORECAST BY REGIONS 67
5.3 EDUCATION AND TRAINING 69
5.3.1 OVERVIEW 69
5.3.2 MARKET SIZE AND FORECAST BY REGIONS 69
5.4 NETWORK VIDEO KIOSKS 71
5.4.1 OVERVIEW 71
5.4.2 MARKET SIZE AND FORECAST BY REGIONS 71
5.5 ONLINE COMMERCE 73
5.5.1 OVERVIEW 73
5.5.2 MARKET SIZE AND FORECAST BY REGIONS 73
5.6 DIGITAL LIBRARIES 75
5.6.1 OVERVIEW 75
5.6.2 MARKET SIZE AND FORECAST BY REGIONS 75

6 VOD: MARKET SIZE AND FORECAST BY DELIVERY TECHNOLOGIES 77

6.1 INTRODUCTION 78
6.2 TRANSACTIONAL VIDEO ON DEMAND (TVOD) 80
6.2.1 OVERVIEW 80
6.2.2 MARKET SIZE AND FORECAST BY VERTICALS 80
6.2.3 MARKET SIZE AND FORECAST BY REGIONS 82
6.3 SUBSCRIPTION VIDEO ON DEMAND (SVOD) 83
6.3.1 OVERVIEW 83
6.3.2 MARKET SIZE AND FORECAST BY VERTICALS 84
6.3.3 MARKET SIZE AND FORECAST BY REGIONS 86
6.4 NEAR VIDEO ON DEMAND (NVOD) 87
6.4.1 OVERVIEW 87
6.4.2 MARKET SIZE AND FORECAST BY VERTICALS 88
6.4.3 MARKET SIZE AND FORECAST BY REGIONS 90
6.5 OTHERS 91
6.5.1 OVERVIEW 91
6.5.2 MARKET SIZE AND FORECAST BY VERTICALS 92
6.5.3 MARKET SIZE AND FORECAST BY REGIONS 94

7 VOD: MARKET SIZE AND FORECAST BY VERTICALS 96

7.1 INTRODUCTION 97
7.2 ACADEMIA AND GOVERNMENT 99
7.2.1 OVERVIEW 99
7.2.2 MARKET SIZE AND FORECAST BY SOLUTIONS 100
7.2.3 MARKET SIZE AND FORECAST BY REGIONS 102
7.3 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 104
7.3.1 OVERVIEW 104
7.3.2 MARKET SIZE AND FORECAST BY SOLUTIONS 104
7.3.3 MARKET SIZE AND FORECAST BY REGIONS 106
7.4 CONSUMER GOODS AND RETAIL 107
7.4.1 OVERVIEW 107
7.4.2 MARKET SIZE AND FORECAST BY SOLUTIONS 107
7.4.3 MARKET SIZE AND FORECAST BY REGIONS 109
7.5 HEALTHCARE 110
7.5.1 OVERVIEW 110
7.5.2 MARKET SIZE AND FORECAST BY SOLUTIONS 111
7.5.3 MARKET SIZE AND FORECAST BY REGIONS 113
7.6 MANUFACTURING 114
7.6.1 OVERVIEW 114
7.6.2 MARKET SIZE AND FORECAST BY SOLUTIONS 115
7.6.3 MARKET SIZE AND FORECAST BY REGIONS 117
7.7 HOUSEHOLDS 119
7.7.1 OVERVIEW 119
7.7.2 MARKET SIZE AND FORECAST BY SOLUTIONS 119
7.7.3 MARKET SIZE AND FORECAST BY REGIONS 121
7.8 TELECOM AND IT 122
7.8.1 OVERVIEW 122
7.8.2 MARKET SIZE AND FORECAST BY SOLUTIONS 123
7.8.3 MARKET SIZE AND FORECAST BY REGIONS 125
7.9 MEDIA AND ENTERTAINMENT 126
7.9.1 OVERVIEW 126
7.9.2 MARKET SIZE AND FORECAST BY SOLUTIONS 126
7.9.3 MARKET SIZE AND FORECAST BY REGIONS 128
7.10 TRANSPORT AND LOGISTICS 129
7.10.1 OVERVIEW 129
7.10.2 MARKET SIZE AND FORECAST BY SOLUTIONS 129
7.10.3 MARKET SIZE AND FORECAST BY REGIONS 131

8 VOD: MARKET SIZE AND FORECAST BY REGIONS 133

8.1 INTRODUCTION 134
8.2 PARFAIT CHART 134
8.3 NORTH AMERICA (NA) 135
8.3.1 OVERVIEW 135
8.3.2 MARKET SIZE AND FORECAST BY SOLUTIONS 135
8.3.3 MARKET SIZE AND FORECAST BY DELIVERY TECHNOLOGIES 137
8.3.4 MARKET SIZE AND FORECAST BY APPLICATIONS 139
8.3.5 MARKET SIZE AND FORECAST BY VERTICALS 141
8.4 ASIA-PACIFIC (APAC) 142
8.4.1 OVERVIEW 142
8.4.2 MARKET SIZE AND FORECAST BY SOLUTIONS 143
8.4.3 MARKET SIZE AND FORECAST BY DELIVERY TECHNOLOGIES 145
8.4.4 MARKET SIZE AND FORECAST BY APPLICATIONS 147
8.4.5 MARKET SIZE AND FORECAST BY VERTICALS 149
8.5 EUROPE 151
8.5.1 OVERVIEW 151
8.5.2 MARKET SIZE AND FORECAST BY SOLUTIONS 151
8.5.3 MARKET SIZE AND FORECAST BY DELIVERY TECHNOLOGIES 153
8.5.4 MARKET SIZE AND FORECAST BY APPLICATIONS 155
8.5.5 MARKET SIZE AND FORECAST BY VERTICALS 157
8.6 MIDDLE EAST AND AFRICA (MEA) 159
8.6.1 OVERVIEW 159
8.6.2 MARKET SIZE AND FORECAST BY SOLUTIONS 159
8.6.3 MARKET SIZE AND FORECAST BY DELIVERY TECHNOLOGIES 161
8.6.4 MARKET SIZE AND FORECAST BY APPLICATIONS 163
8.6.5 MARKET SIZE AND FORECAST BY VERTICALS 165
8.7 LATIN AMERICA (LA) 167
8.7.1 OVERVIEW 167
8.7.2 MARKET SIZE AND FORECAST BY SOLUTIONS 167
8.7.3 MARKET SIZE AND FORECAST BY DELIVERY TECHNOLOGIES 169
8.7.4 MARKET SIZE AND FORECAST BY APPLICATIONS 171
8.7.5 MARKET SIZE AND FORECAST BY VERTICALS 173

9 VOD: MARKET LANDSCAPE 175

9.1 COMPETITVE LANDSCAPE 176
9.1.1 ECOSYSTEM AND ROLES 176
9.1.2 PORTFOLIO AND COMPARISON 177
9.2 END-USER LANDSCAPE 178
9.2.1 MARKET OPPORTUNITY ANALYSIS 178
9.2.2 END-USER ANALYSIS 179
9.2.2.1 Global set-top box market is expected experience a significant growth 179
9.2.2.2 Targeted advertising getting more pervasive 180
9.2.2.3 Multiscreen video market is growing steadily 182

10 COMPANY PROFILES 184
(Overview, Products and Services, Financials, Strategy and Development)*

10.1 AKAMAI TECHNOLOGIES 184
10.2 ALCATEL-LUCENT 187
10.3 ARRIS GROUP 191
10.4 ATandT 194
10.5 AVAYA 198
10.6 CISCO 201
10.7 CONCURRENT 205
10.8 ERICSSON 207
10.9 FUJITSU 210
10.10 HARMONIC 213
10.11 HUAWEI TECHNOLOGIES 216
10.12 LEVEL 3 COMMUNICATIONS 219
10.13 POLYCOM 222
10.14 SEACHANGE INTERNATIONAL 225
10.15 ZTE CORPORATION 229
10.16 KEY INNOVATORS 231
10.16.1 ANEVIA 231
10.16.2 ATEME 231
10.16.3 AVID TECHNOLOGY 232
10.16.4 BLACKARROW 232
10.16.5 BROADPEAK 233
10.16.6 EDGEWARE 233
10.16.7 KONTIKI 234
10.16.8 MINERVA NETWORKS 234
10.16.9 MOBITV 235
10.16.10 NATIV.TV 235
10.16.11 OCTOSHAPE 236
10.16.12 TELESTREAM 237
10.16.13 THOMSON VIDEO NETWORKS 237
10.16.14 UTSTARCOM 238
10.16.15 VISION247 239
10.16.16 WOWZA MEDIA SYSTEMS 239
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
APPENDIX 241
MERGERS AND ACQUSITIONS (MandA) 241
VENTURE CAPITAL (VC) FUNDING 253
SOCIAL REACH 256

LIST OF TABLES

TABLE 1 VOD: MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 31
TABLE 2 VOD: MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 32
TABLE 3 VOD: OTT VERSUS IPTV 43
TABLE 4 VOD: MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 44
TABLE 5 VOD: MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 45
TABLE 6 VOD: DTH SERVICE VERSUS CABLE TV 46
TABLE 7 VOD: MARKET SIZE, BY PAY-TV VOD, 2013-2018 ($BILLION) 47
TABLE 8 PAY-TV VOD, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 48
TABLE 9 PAY-TV VOD, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 50
TABLE 10 CABLE TV SERVICE, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 52
TABLE 11 DTH SERVICE, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 54
TABLE 12 OTT VIDEOS, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 56
TABLE 13 OTT VIDEOS, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 58
TABLE 14 IPTV, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 60
TABLE 15 IPTV, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 62
TABLE 16 VOD: MARKET SIZE, BY APPLICATIONS, 2013-2018 ($BILLION) 65
TABLE 17 VOD: MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 66
TABLE 18 ENTERTAINMENT, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 67
TABLE 19 EDUCATION AND TRAINING, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 69
TABLE 20 NETWORK VIDEO KIOSKS, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 71
TABLE 21 ONLINE COMMERCE, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 73
TABLE 22 DIGITAL LIBRARIES, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 75
TABLE 23 VOD: MARKET SIZE, BY DELIVERY TECHNOLOGIES,
2013-2018 ($BILLION) 78
TABLE 24 DELIVERY TECHNOLOGIES, MARKET GROWTH, 2013-2018 (Y-O-Y %) 79
TABLE 25 TVOD, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 80
TABLE 26 TVOD, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 82
TABLE 27 SVOD, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 84
TABLE 28 SVOD, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 86
TABLE 29 NVOD, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 88
TABLE 30 NVOD, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 90
TABLE 31 OTHERS, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 92
TABLE 32 OTHERS, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 94
TABLE 33 VOD: MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 97
TABLE 34 VOD: MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 98
TABLE 35 ACADEMIA AND GOVERNMENT, MARKET SIZE, BY SOLUTIONS,
2013-2018 ($BILLION) 100
TABLE 36 ACADEMIA AND GOVERNMENT, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 102
TABLE 37 BFSI, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 104
TABLE 38 BFSI, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 106
TABLE 39 CONSUMER GOODS AND RETAIL, MARKET SIZE, BY SOLUTIONS,
2013-2018 ($BILLION) 108
TABLE 40 CONSUMER GOODS AND RETAIL, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 109
TABLE 41 HEALTHCARE, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 111
TABLE 42 HEALTHCARE, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 113
TABLE 43 MANUFACTURING, MARKET SIZE, BY SOLUTIONS,
2013-2018 ($BILLION) 115
TABLE 44 MANUFACTURING, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 117
TABLE 45 HOUSEHOLDS, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 119
TABLE 46 HOUSEHOLDS, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 121
TABLE 47 TELECOM AND IT, MARKET SIZE, BY SOLUTIONS,
2013-2018 ($BILLION) 123
TABLE 48 TELECOM AND IT, MARKET SIZE, BY REGIONS, 2013-2018 ($BILLION) 125
TABLE 49 MEDIA AND ENTERTAINMENT, MARKET SIZE, BY SOLUTIONS,
2013-2018 ($BILLION) 127
TABLE 50 MEDIA AND ENTERTAINMENT, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 128
TABLE 51 TRANSPORT AND LOGISTICS, MARKET SIZE, BY SOLUTIONS,
2013-2018 ($BILLION) 130
TABLE 52 TRANSPORT AND LOGISTICS, MARKET SIZE, BY REGIONS,
2013-2018 ($BILLION) 131
TABLE 53 NA, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 135
TABLE 54 NA, MARKET SIZE, BY DELIVERY TECHNOLOGIES,
2013-2018 ($BILLION) 137
TABLE 55 NA, MARKET SIZE, BY APPLICATIONS, 2013-2018 ($BILLION) 139
TABLE 56 NA, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 141
TABLE 57 APAC, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 143
TABLE 58 APAC, MARKET SIZE, BY DELIVERY TECHNOLOGIES,
2013-2018 ($BILLION) 145
TABLE 59 APAC, MARKET SIZE, BY APPLICATIONS, 2013-2018 ($BILLION) 147
TABLE 60 APAC, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 149
TABLE 61 EUROPE, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 151
TABLE 62 EUROPE, MARKET SIZE, BY DELIVERY TECHNOLOGIES,
2013-2018 ($BILLION) 153
TABLE 63 EUROPE, MARKET SIZE, BY APPLICATIONS, 2013-2018 ($BILLION) 155
TABLE 64 EUROPE, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 157
TABLE 65 MEA, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 159
TABLE 66 MEA, MARKET SIZE, BY DELIVERY TECHNOLOGIES,
2013-2018 ($BILLION) 161
TABLE 67 MEA, MARKET SIZE, BY APPLICATIONS, 2013-2018 ($BILLION) 163
TABLE 68 MEA, MARKET SIZE BY VERTICALS, 2013-2018 ($BILLION) 165
TABLE 69 LA, MARKET SIZE, BY SOLUTIONS, 2013-2018 ($BILLION) 167
TABLE 70 LA, MARKET SIZE, BY DELIVERY TECHNOLOGIES,
2013-2018 ($BILLION) 169
TABLE 71 LA, MARKET SIZE, BY APPLICATIONS, 2013-2018 ($BILLION) 171
TABLE 72 LA, MARKET SIZE, BY VERTICALS, 2013-2018 ($BILLION) 173
TABLE 73 AKAMAI TECHNOLOGIES: REVENUE, 2012-2013 ($MILLION) 185
TABLE 74 ALCATEL-LUCENT: REVENUE, BY BUSINESS SEGMENTS,
2011-2012 ($MILLION) 189
TABLE 75 ARRIS GROUP: REVENUE, BY BUSINESS SEGMENTS,
2011-2012 ($MILLION) 192
TABLE 76 ATandT: REVENUE, BY BUSINESS SEGMENTS, 2011-2012 ($MILLION) 196
TABLE 77 ATandT: REVENUE BY SUBSCRIBERS, 2011-2012 ($THOUSANDS) 196
TABLE 78 AVAYA: REVENUE, BY REGIONS, 2011-2012 ($MILLION) 199
TABLE 79 CISCO: REVENUE, BY BUSINESS SEGMENTS, 2011-2012 ($MILLION) 203
TABLE 80 CONCURRENT: REVENUE, BY REGIONS, 2012-2013 ($THOUSANDS) 206
TABLE 81 ERICSSON: REVENUE, BY BUSINESS SEGMENTS,
2011-2012 ($MILLION) 208
TABLE 82 FUJITSU: REVUENUE, BY BUSINESS SEGMENTS, 2011-2012 ($MILLION) 211
TABLE 83 HARMONIC: REVENUE, BY BUSINESS SEGMENTS,
2011-2012 ($MILLION) 214
TABLE 84 HUAWEI TECHNOLOGIES: REVENUE, BY BUSINESS SEGMNETS,
2011-2012 ($MILLION) 217
TABLE 85 LEVEL 3 COMMUNICATIONS: REVENUE, BY BUSINESS SEGMNETS, 2011-2012 ($MILLION) 220
TABLE 86 POLYCOM: REVENUE, BY REGIONS, 2011-2012 ($MILLION) 223
TABLE 87 SEACHANGE INTERNATIONAL: REVENUE, BY REGIONS,
2011-2012 ($MILLION) 227
TABLE 88 ZTE CORPORATION: REVENUE, BY BUSINESS SEGMENTS,
2011-2012 ($MILLION) 230
TABLE 89 VOD: MERGERS AND ACQUSITIONS (MandA) 241
TABLE 90 VOD: VENTURE CAPITAL (VC) FUNDING 253

LIST OF FIGURES

FIGURE 1 VOD MARKET: STAKEHOLDERS 27
FIGURE 2 VOD MARKET: DATA TRIANGULATION AND MARKET FORECASTING 29
FIGURE 3 VOD: MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 32
FIGURE 4 VOD MARKET: MARKET EVOLUTION 35
FIGURE 5 VOD MARKET: MARKET SEGMENTATION 36
FIGURE 6 VOD MARKET: IMPACT ANALYSIS OF DROS 39
FIGURE 7 VOD MARKET: VALUE CHAIN 40
FIGURE 8 VOD: MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 45
FIGURE 9 VOD: MARKET GROWTH, BY PAY-TV VOD, 2013-2018 (Y-O-Y %) 47
FIGURE 10 PAY-TV VOD, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 49
FIGURE 11 PAY-TV VOD, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 51
FIGURE 12 CABLE TV SERVICE, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 53
FIGURE 13 DTH SERVICE, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 55
FIGURE 14 OTT VIDEOS, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 57
FIGURE 15 OTT VIDEOS, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 59
FIGURE 16 IPTV, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 61
FIGURE 17 IPTV, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 63
FIGURE 18 VOD: MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 66
FIGURE 19 ENTERTAINMENT, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 68
FIGURE 20 EDUCATION AND TRAINING, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 70
FIGURE 21 NETWORK VIDEO KIOSKS, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 72
FIGURE 22 ONLINE COMMERCE, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 74
FIGURE 23 DIGITAL LIBRARIES, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 76
FIGURE 24 DELIVERY TECHNOLOGIES, MARKET GROWTH, 2013-2018 (Y-O-Y %) 79
FIGURE 25 TVOD, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 81
FIGURE 26 TVOD, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 83
FIGURE 27 SVOD, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 85
FIGURE 28 SVOD, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 87
FIGURE 29 NVOD, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 89
FIGURE 30 NVOD, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 91
FIGURE 31 OTHERS, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 93
FIGURE 32 OTHERS, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 95
FIGURE 33 VOD: MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 99
FIGURE 34 ACADEMIA AND GOVERNMENT, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 101
FIGURE 35 ACADEMIA AND GOVERNMENT, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 103
FIGURE 36 BFSI, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 105
FIGURE 37 BFSI, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 107
FIGURE 38 CONSUMER GOODS AND RETAIL, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 108
FIGURE 39 CONSUMER GOODS AND RETAIL, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 110
FIGURE 40 HEALTHCARE, MARKET GROWTH, BY SOLUTIONS,
2013-2018 (Y-O-Y %) 112
FIGURE 41 HEALTHCARE, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 114
FIGURE 42 MANUFACTURING, MARKET GROWTH, BY SOLUTIONS,
2013-2018 (Y-O-Y %) 116
FIGURE 43 MANUFACTURING, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 118
FIGURE 44 HOUSEHOLDS, MARKET GROWTH, BY SOLUTIONS,
2013-2018 (Y-O-Y %) 120
FIGURE 45 HOUSEHOLDS, MARKET GROWTH, BY REGIONS, 2013-2018 (Y-O-Y %) 122
FIGURE 46 TELECOM AND IT, MARKET GROWTH, BY SOLUTIONS,
2013-2018 (Y-O-Y %) 124
FIGURE 47 TELECOM AND IT, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 126
FIGURE 48 MAEDIA AND ENTERTAINMENT, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 127
FIGURE 49 MEDIA AND ENTERTAINMENT, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 129
FIGURE 50 TRANSPORT AND LOGISTICS, MARKET GROWTH, BY SOLUTIONS,
2013-2018 (Y-O-Y %) 130
FIGURE 51 TRANSPORT AND LOGISTICS, MARKET GROWTH, BY REGIONS,
2013-2018 (Y-O-Y %) 132
FIGURE 52 VOD: PARFAIT CHART 134
FIGURE 53 NA, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 136
FIGURE 54 NA, MARKET GROWTH, BY DELIVERY TECHNOLOGIES,
2013-2018 (Y-O-Y %) 138
FIGURE 55 NA, MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 140
FIGURE 56 NA, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 142
FIGURE 57 APAC, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 144
FIGURE 58 APAC, MARKET GROWTH, BY DELIVERY TECHNOLOGIES,
2013-2018 (Y-O-Y %) 146
FIGURE 59 APAC, MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 148
FIGURE 60 APAC, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 150
FIGURE 61 EUROPE, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 152
FIGURE 62 EUROPE, MARKET GROWTH, BY DELIVERY TECHNOLOGIES,
2013-2018 (Y-O-Y %) 154
FIGURE 63 EUROPE, MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 156
FIGURE 64 EUROPE, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 158
FIGURE 65 MEA, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 160
FIGURE 66 MEA, MARKET GROWTH, BY DELIVERY TECHNOLOGIES,
2013-2018 (Y-O-Y %) 162
FIGURE 67 MEA, MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 164
FIGURE 68 MEA, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 166
FIGURE 69 LA, MARKET GROWTH, BY SOLUTIONS, 2013-2018 (Y-O-Y %) 168
FIGURE 70 LA, MARKET GROWTH, BY DELIVERY TECHNOLOGIES,
2013-2018 (Y-O-Y %) 170
FIGURE 71 LA, MARKET GROWTH, BY APPLICATIONS, 2013-2018 (Y-O-Y %) 172
FIGURE 72 LA, MARKET GROWTH, BY VERTICALS, 2013-2018 (Y-O-Y %) 174
FIGURE 73 VOD: ECOSYSTEM AND ROLES 176
FIGURE 74 VOD: PORTFOLIO COMPARISON 177
FIGURE 75 VOD: OPPORTUNITY PLOT 178
FIGURE 76 SET-TOP BOXES: MARKET SIZE, 2013-2018 ($BILLION) 179
FIGURE 77 VOD: ONLINE ADVERTISING, MARKET SIZE, 2013-2018 ($BILLION) 181
FIGURE 78 VOD: MOBILE ADVERTISING, MARKET SIZE, 2013-2018 ($BILLION) 182
FIGURE 79 VOD: AVERAGE VIEWING HOURS OF MULTISCREEN DEVICES 183
FIGURE 80 VOD: SOCIAL REACH 256

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