1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends

Africa B2C E-Commerce Market 2016

  • May 2016
  • 108 pages
  • yStats - Global E-Commerce Intelligence
Report ID: 1930492

Summary

Table of Contents

Online shopping in Africa awaits improvements in payments and delivery

Africa has had the most rapid Internet growth rate in the world in the past five years. Still, Internet penetration rates remain low compared to other global regions. Mobile is the main means of Internet connections in Africa, according to the yStats.com report, as fixed connections make up less than 10% of the total Internet subscriptions in many countries throughout the continent, such as South Africa and Tunisia.
As Internet connectivity has grown, consumers are beginning to see the advantages of online shopping. Surveys cited in the yStats.com publication show that convenience is one of the enticements for buying online, for instance, in Nigeria and Kenya, but the fact remains that few Internet users in Africa have made an online purchase.
The yStats.com report points to two main barriers to wider acceptance of B2C E-Commerce in Africa: delivery infrastructure and secure payment methods. Several countries lack even an organized physical address system, and cash on delivery is the main payment method that the developing local online merchants, Takealot, Jumia and Konga among them, must deal with.

For individual Market Report purchases:
1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report
In all cases, the term “organization” refers to the purchaser’s specific company only and excludes any third parties, including affiliates.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Connected Consumer Survey 2016: OTT and digital economy services in emerging Asia–Pacific

  • $ 4999
  • Industry report
  • March 2017
  • by Analysys Mason

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the emerging Asia–Pacific (EMAP) region. In particular, ...

Connected Consumer Survey 2016: OTT and digital economy services in developed Asia–Pacific

  • $ 4999
  • Industry report
  • March 2017
  • by Analysys Mason

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the developed Asia–Pacific (DVAP) region. In ...

Competitive Profiling of Automotive eRetailers in Americas Region, 2016

  • $ 4950
  • Industry report
  • March 2017
  • by Frost & Sullivan

Transformative Business Models Enabling Amazon, eBay Dominance Since the introduction of eCommerce, the automotive aftermarket has been undergoing a paradigm shift, considering the market dynamics. The ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.