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Global market review of the travel retail drinks sector

  • April 2013
  • -
  • Just-Drinks/IWSR
  • -
  • 76 pages

Changing demographics, growing economies, increased disposable income and the rise in international and business travel have all contributed to the burgeoning travel retail sector.

Unsurprisingly much of the growth has come from the emerging economies, a trend set to continue in the coming years.

Diageo's Global Travel and Middle East managing director, Roland Abella, told just-drinks and the IWSR that "The emerging market consumers are going to be a massive opportunity for the industry as they begin flying around the world in greater numbers."

Camus' area director Richard Ferne says of the Asian market: "The Chinese are taking over... It's really being driven by the Chinese everywhere you go."

However, there still remains plenty of opportunity for travel retail to grow in the markets of the more mature economies.

This latest edition of the Global market review of the travel retail drinks sector examines a market which continues to maintain its allure from a purchaser's perspective and presents an optimum shop window to build and enhance brand on the part of the producers.

The report looks at the main geographies, the leading producers and the trending liquor categories. There are comments throughout from some of the most influential leaders in the market.

It makes reference to the major influences on the sector, the challenges it faces and the potential for growth.

Among the issues addressed are marketing strategy, differentiation and gifting, collaboration, penetration and conversion.

The commentary is enhanced with 36 tables of data which ensures a comprehensive picture of the travel retail sector on a global basis. The data includes the top spirits brands, suppliers and categories in each major location worldwide, with forecasts of spirits and wine volumes to 2017.

Purchasers of this report will automatically receive 2012 actual consumption data as soon as it becomes available in May.

Table Of Contents

Global market review of the travel retail drinks sector
Chapter 1 Scope of the market
Growth of international travel
Key emerging markets passenger groups (pax)
The Chinese
The Russians
What happened to Japanese?
Other emerging nationalities
Meeting emerging market traveller requirements
Luxury expansion
Gifting opportunity
Importance of differentiation and gifting
A valued shop window
Improved cooperation and execution

Chapter 2 The markets
Europe
Travel trends and operating environment in Europe
Travel retail liquor trends in Central and Eastern Europe
Travel retail liquor trends in North-west Europe
Travel retail liquor trends in Southern Europe
Travel retail liquor trends in the Nordic markets
Asia
Travel trends and operating environment in East Asia
Travel retail liquor trends in East Asia
Australasia
Travel trends and operating environment in Australasia
Travel retail liquor trends in Australasia
Travel trends and operating environment in the Indian sub-continent
Travel retail liquor trends in the in the Indian sub-continent
The Gulf
Travel trends and operating environment in the Gulf
Travel retail liquor trends in the in the Gulf
The Americas
Travel trends and operating environment in the Americas
Travel retail liquor trends in North America and the Caribbean
Travel retail liquor trends in Latin and Central America
Africa and the Middle East
Travel trends and operating environment in the Middle East and the Levant countries
Travel retail liquor trends in the in the Middle East and the Levant countries
Travel retail liquor trends in Africa

Chapter 3 Product categories
Brown Spirits
Scotch whisky
Irish whiskey
US whiskey
Dark and golden rum
Cognac
Scarcity and the implications for margins
Non-Cognac brandy
White spirits
Vodka
Gin
White rum
White Tequila
Baijiu

Chapter 4 Top suppliers
Diageo
Pernod Ricard
Bacardi Ltd
Beam Inc
Brown-Forman
William Grant and Sons
Remy Cointreau
LVMH Moët Hennessy
Edrington Group

Chapter 5 Wine in travel retail
Appendix Forecast data





List of tables


Table 1: Duty free wines and spirits' share by region, 2002-2011 volume ('000s nine-litre cases, % change and share)
Table 2: Europe, duty free wines and spirits' volume by minor region, 2002-2011 volume ('000s nine-litre cases, % change and share)
Table 3: Top 5 spirits suppliers in European travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 4: Top 5 spirits categories in European travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 5: Top 10 spirits brands in European travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 6: Asia Pacific, duty free wines and spirits' volume by minor region, 2002-2011 volume ('000s nine-litre cases, % change and share)
Table 7: Top 5 spirits suppliers in Asia Pacific travel retail, 2006-2011 volume ('000s nine-litre cases), %
Table 8: Top 5 spirits categories in Asia Pacific travel retail, 2006-2011 volume ('000s nine-litre cases), %
Table 9: Top 10 spirits brands in Asia Pacific travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 10: Top 10 Scotch brands in Asia Pacific travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 11: Top 10 Cognac/Armagnac brands in Asia Pacific travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 12: Americas, duty free wines and spirits' volume by minor region, 2002-2011 volume ('000s nine-litre cases, % change and share)
Table 13: Top 10 spirits suppliers in North America/Caribbean travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 14: Top 5 spirits categories in North America/Caribbean travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 15: Top 10 spirits brands in North America/Caribbean travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 16: Top 5 spirits suppliers in Latin America/Central America travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 17: Top 5 spirits categories in Latin America/Central America travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 18: Top 5 spirits brands in Latin America/Central America travel retail, 2006-2011 volume ('000s nine-litre cases), % change and share
Table 19: Africa and Middle East, duty free wines and spirits' volume by minor region, 2002-2011 volume ('000s nine-litre cases, % change and share)
Table 20: Global duty free brown spirits volumes by quality, 2006-2011 ('000s nine-litre cases, % change and share)
Table 21: Top blended Scotch brands in travel retail
Table 22: Blended Scotch in travel retail by minor region
Table 23: Top malt Scotch brands in travel retail
Table 24: Top Irish whiskey brands in travel retail
Table 25: Top US whiskey brands in travel retail
Table 26: Leading dark rum brands in travel retail
Table 27: Leading Cognac brands in travel retail
Table 28: Leading non-Cognac brandy brands in travel retail
Table 29: Global duty free white spirits volumes by quality, 2006-2011 ('000s nine-litre cases, % change and share)
Table 30: Leading vodka brands in travel retail
Table 31: Leading gin brands in travel retail
Table 32: Leading white rum brands in travel retail
Table 33: Top 10 companies' spirits volumes in travel retail, 2006-2011 ('000s nine-litre cases, % change and share)
Table 34: Duty free wines share by region, 2002-2011 volume ('000s nine-litre cases, % change and share)
Table 35: Duty free wine sales by category
Table 36: Duty free wines and spirits, 2002-2011/F2012-F2017 volume ('000s nine-litre cases, % change and share)

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