Description:
Although videogram sales and rentals markets have been in steady decline since the mid-2000s, their most obvious successor — transactional video on demand — does not yet reign supreme. This can be put down to a bewildering array of offerings and different consumption patterns in the physical and online worlds, but also because of increasing head-on competition with other video content distribution channels, especially in the film and TV series segments. This insight presents an in-depth look at the current state of the physical video and transactional video on demand markets worldwide, and analyses the following fundamental issues: value destruction attributable to the dematerialization of video; value sharing between content rights holders, publishers and distributors; and the evolution of DRM towards a model unifying physical media and digital copies.

Region:
world,Asia-Pacific,Europe,Latin America,MEA,North America

Table Of Contents

Table of Contents

1. Key findings 6

2. Extinction of the physical video market on the horizon? 7

2.1. The global market for video on physical media 8
2.1.1. The second largest audiovisual market 8
2.1.2. Two distinct activities 9
2.1.3. Redefinition of the distribution method 10
2.2. The videogram retail market 11
2.2.1. Trends in videogram sales volumes 11
2.2.2. Trends in the value of the videogram retail market 13
2.3. The videogram rental market 15
2.3.1. Trends in the number of rental transactions 15
2.3.2. Trends in the value of the videogram rentals market 17

3. Video on demand: the obvious replacement? 19

3.1. Ongoing structuring of the market 20
3.1.1. A bloated range of services 20
3.1.2. A concentrated market 22
3.2. A competitive market struggling to replace the physical video market 25
3.2.1. Revenue not compensating for physical market decline 25
3.2.2. Competition from other on-demand services 26

4. A new business model for pay video? 29

4.1. What impact will we see on the pay video end market in the future? 30
4.1.1. Continued decline in revenues from video retail and rental on physical and online media 30
4.1.2. Household expenditure for pay audiovisual products and services showing slight growth 31
4.2. Redistribution of created value? 32
4.3. Moving towards a unified model for transactional video content retail? 33



Figures

Figure 1: Comparison of revenues from physical video and transactional video on demand worldwide, 2013-2017 6
Figure 2: Revenue from videogram retail by media type and growth rate of total revenue in the United States, 2009-2017 7
Figure 3: Audiovisual revenues by segment worldwide, 2009-2012 8
Figure 4: Distribution of revenues from video on physical media by geographical area, in 2012 (excluding MEA) 8
Figure 5: Revenues for video on physical media (DVD and Blu-ray) worldwide, 2009-2012 9
Figure 6: Audiovisual revenues worldwide, 2009-2012 9
Figure 7: Number of distribution outlets in Europe, 2009-2012 10
Figure 8: Revenues from videogram rental by distribution type in Europe, 2009-2012 10
Figure 9: Number of DVD and Blu-ray discs sold in the United States, 2003-2012 11
Figure 10: Number of DVD and Blu-ray discs sold in Europe, 2003-2012 12
Figure 11: Number of DVD and Blu-ray discs sold in various European markets, 2003-2012 12
Figure 12: Videogram retail market to end-users in the United States, 2009-2012 13
Figure 13: Videogram retail market to end-users in Europe, 2009-2012 13
Figure 14: Videogram retail market to end-users in Europe, 2009-2012 14
Figure 15: Retail price of DVD and Blu-ray discs in the United States, 2009-2012 14
Figure 16: Retail price of DVD and Blu-ray discs in Europe, 2009-2012 15
Figure 17: Number of DVD and Blu-ray rental transactions in Europe, 2003-2012 16
Figure 18: Number of DVD and Blu-ray rentals in various European markets, 2003-2012 16
Figure 19: Number of DVD and Blu-ray rentals in the United States, 2003-2012 16
Figure 20: Videogram rental market by format in the United States, 2009-2012 17
Figure 21: Videogram rental market by format in Europe, 2009-2012 17
Figure 22: Videogram rental market in Europe, 2009-2012 18
Figure 23: Annual household expenditure for pay video services in the five major European markets, 2009-2012 19
Figure 24: Number of transactional video on demand services by distribution method in select European markets, 2012 20
Figure 25: Relative shares of revenue from transactional VOD on managed networks and online in Europe, 2009-2012 21
Figure 26: Relative shares of revenue from transactional VOD on managed networks and online in the 5 major European markets, 2009-2012 21
Figure 27: Breakdown of transactional video on demand services by distribution method in the United States, 2012 22
Figure 28: Market share of the major players in transactional video on demand on TV in Germany, 2012 23
Figure 29: Market share of the major EST players in the United States by type of content, 2012 23
Figure 30: Market share of the major players in rental video on demand in the United States, feature films, 2012 24
Figure 31: Foothold of the major US video on demand services in Europe, 2012 24
Figure 32: Comparison of revenues from physical video and transactional video on demand worldwide, 2012 25
Figure 33: Comparison of revenues from physical video and transactional video on demand in the United States, 2012 25
Figure 34: Comparison of revenues from physical video and transactional video on demand in Europe, 2012 26
Figure 35: Comparison of revenues from physical video and transactional video on demand by transactional model in France, 2012 26
Figure 36: Release windows for feature films 27
Figure 37: Average annual growth rates of pay video services revenue in the United States and Europe, 2009-2012 28
Figure 38: Priority piracy windows for video content 28
Figure 39: Value of the global pay video market and comparative growth of different market segments, 2013-2017 29
Figure 40: Comparison of revenues from physical video and transactional video on demand worldwide, 2013-2017 30
Figure 41: Comparison of revenues from physical video and transactional video on demand in the United States, 2013-2017 30
Figure 42: Comparison of revenues from physical video and transactional video on demand in Europe, 2013-2017 31
Figure 43: Annual household expenditure for pay video services in the United States, 2013-2017 31
Figure 44: Comparison of revenues from physical video and transactional video on demand in Europe, 2013-2017 32
Figure 45: Comparison of cost structures for DVD and Blu-ray in-store rental and an online rental VOD service in the United States 32
Figure 46: Number of titles available on DVD, Blu-ray and UV by major studio in the United States, July 2013 33

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