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2014 Milk & Dairy Beverages in the U.S.

  • December 2014
  • -
  • Beverage Marketing
  • -
  • 230 pages

THE WHOLE (AND SKIM) STORY. This report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters and addresses packaging and distribution. It also covers flavored dairy-based shelf-stable beverages, yogurt drinks and creamers. New for 2014: Advertising expenditure breakouts for 18 media types.

Table Of Contents

2014 Milk and Dairy Beverages in the U.S.
1. THE U.S. MILK MARKET
The National Fluid Milk Market
- Overview
- Per Capita Consumption
- Compound Annual Growth
- Seasons
- Production
The Regional Fluid Milk Markets
- Consumption
- Production
Exhibits
- U.S. Fluid Milk Market Volume, Weight and Growth 1975 - 2014
- U.S. Fluid Milk Market Per Capita Consumption 1975 - 2014
- U.S. Fluid Milk Market Compound Annual Growth 1980 - 2014
- U.S. Fluid Milk Market Quarterly Volume Shares 2002 - 2013
- U.S. Milk Market Production per Cow 1960 - 2013
- U.S. Fluid Milk Market Consumption by Region 2008 - 2013
- U.S. Fluid Milk Market Share of Consumption by Region 2008 - 2013
- U.S. Fluid Milk Market Change in Consumption by Region 2009 - 2013
- U.S. Fluid Milk Market Share of Production by Region 2010 - 2013
2. THE U.S. MILK MARKET BY FAT CONTENT
Milk Market by Milk Fat Types
- Overview
- Volume and Growth
Other Fluid Milk Categories
- Overview
- Lactose-Free Milk
- rBGH-Free Milk
- Buttermilk
Exhibits
- U.S. Fluid Milk Market Volume by Milk Fat Type 1975 - 2014
- U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 - 2014
- U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 - 2014
3. THE U.S. MILK MARKET BY FLAVORS
The Flavored Milk Market
- Overview
- The Flavors
- Flavored Milk Brands
Exhibits
- U.S. White vs. Flavored Milk Market Volume and Share 1996 - 2014
- U.S. Flavored Fluid Milk Market Volume by Flavor 2009 - 2014
- U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2009 - 2014
- U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2010 - 2014
- U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2009 - 2013
4. LEADING DAIRIES
The Top Dairy Companies
- Overview
- Dean Foods
- Schreiber Foods Inc.
- Land O' Lakes
- Kraft Foods
- Dairy Farmers of America
- Prairie Farms Dairy
Leading Fluid Milk Processors
- Overview
- Dean Foods
- Kroger Dairy Division
- H.P. Hood
- Borden Dairy Company
Exhibits
- Leading Dairy Processors Estimated Wholesale Dollar Sales 2008 - 2013
- Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2008 - 2013
- Leading Fluid Milk Companies Estimated Share of Sales 2008 - 2013
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
Branded vs. Private Label Milk
- Overview
- Fluid Milk Brands
- Brands by Fat Content
Exhibits
- U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2010 - 2014
- U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2010 - 2014
- U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2011 - 2014
- U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2010 - 2014
- U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2010 - 2014
- U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2011 - 2014
- Refrigerated Whole Milk Brands Estimated Dollar Share 2007 - 2012
- Refrigerated Non-/Low-Fat Milk Brands Estimated Dollar Share 2007 - 2012
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
Milk Distribution
- Overview
- Volume by Distribution Channel
Exhibits
- U.S. Fluid Milk Market Volume by Distribution Channel 2008 - 2013
- U.S. Fluid Milk Market Share of Volume by Distribution Channel 2008 - 2013
- U.S. Fluid Milk Market Change in Volume by Distribution Channel 2009 - 2013
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
Milk Packaging
- Volume by Package Type
- Volume by Package Size
Exhibits
- U.S. Fluid Milk Market Volume by Package Type 2008 - 2013
- U.S. Fluid Milk Market Share of Volume by Package Type 2008 - 2013
- U.S. Fluid Milk Market Change in Volume by Package Type 200

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