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Market Insight: Germany

  • August 2013
  • -
  • Global Water Intelligence

Germany is Europe’s largest economy, and one of the top five water and wastewater markets in the world. The country has a track record of spending big money on advanced technologies, and has invested more than $143 billion since reunification in 1990. Capital expenditure on water and wastewater infrastructure is high at $8.7 billion, and this market shows no signs of declining.

This report is your essential guide to penetrating this prosperous market or increasing your existing market share. We analyse the water sector, show you the areas of opportunity and give you strategies for success in the market. Alongside this thorough examination of the market, this report provides in-depth market forecasts, a complete guide to regulations and a full database of over 300 German water utilities (including direct contact details and service indicators).

Market drivers and opportunities

The largest growth area in this market will be rehabilitation and maintenance of the country’s ageing infrastructure and private sector involvement in financing and operations is likely to play an important role.

Global Water Intelligence Market Insight: Germany identifies to the two main sources of opportunity for investment in the German water and wastewater infrastructure:
• Water quality improvement – The government is heavily focused on dealing with pollution from wastewater discharge (and non-point sources). We look at the opportunities that this is creating for advanced technologies, so you can match the country’s water quality needs to your business portfolio.
• Infrastructure degradation – Water and wastewater networks are increasingly operating at below their capacity design due to decreases in industrial water use, population and per capita consumption, accelerating corrosion and creating hygiene issues. Major investments will be required in the next decade in order to maintain Germany’s well run water and wastewater sectors. Inevitably, this will create huge opportunities for private sector involvement in financing and operation. The report shows current market players how they can benefit from existing opportunities, as well as providing in-depth analysis of procurement models and supply chains for businesses looking to expand into this market.
• Procurement models and supply chains – this report looks at the procurement models by which the private sector can enter the German water market, as well as providing strategies for overcoming obstacles that make the German market reasonably difficult to penetrate for foreign companies.

Regulations

Germany’s water legislative framework is among the most stringent in the EU, and they are continually trying to improve water quality. Understand this regulatory framework is therefore crucial for success in this market.

This report is a complete guide to the regulatory framework, offering everything you need to know to do business in this country.

This chapter includes:
• Regulatory framework for drinking water, wastewater discharge and reuse
• Drinking water quality regulations
• Municipal and industrial wastewater quality regulations
• Water reuse regulations
• Implementation of regulations and compliance
• Water in industry
• Future regulatory scenario and conclusions
• List of laws, standards and policies - both in their native language and English, with internet links for easy location

Accessing the market

This market insight report gives you invaluable advice from industry insiders on how to do business in this country, so you can break into the market or increase your existing presence.
By interviewing experts who have concrete experience in that country, we reveal how the market works in practice and give you strategies to successfully enter the supply chain, offering:
• Analysis of procurement processes and market penetration strategies
• Supply chain analysis
• A list of key water market players and who your potential partners or competitors will be
• Possible ways to enter the supply chain alongside the dominant market players

Utilities

A database of over 300 utilities in Germany…

We have already highlighted that there are increasing opportunities for the private sector in Germany, and have given strategies for accessing these opportunities.

The final part of this report will allow you to follow up this advice with concrete sales leads and a deep understanding of each water utility and its service. We give you direct access to and contacts details for each utility and the decision maker where possible.

For each utility you will receive the following information:
• Country
• State
• Utility name
• Address
• Phone
• Website
• General email address
• Water services
• Wastewater services
• Drainage/stormwater service
• Other services
• Service area type
• Service area description
• Ownership type
• Name of the owner/contract operator
• Population served water (number)
• Population served wastewater (number)
• Water connections (number)
• Wastewater connections (number)
• Water pipe network (km)
• Wastewater pipe network (km)
• Name of Head of the organisation
• Job title
• E-mail
• Phone number

Table Of Contents

Market Insight: Germany
Table of contents

Our GWI Market Insight Series gives you everything you need to break into the German water market or increase your water market share.

The report covers every facet of the water industry in Germany, including coverage of:
• Context and overview of market challenges
• Water sector organisation and structure
• Water availability and demand
• Municipal water and wastewater infrastructure
• Water finance
• Private sector participation
• Procurement process
• Supply chain analysis
• Current and future key projects
• Future market direction
• Market forecast
• Regulatory framework
• Drinking water quality regulations
• Municipal and industrial wastewater quality regulations
• Water reuse regulations
• Water in Industry
• List of laws, standards and policies
• Database of over 300 German Water Utilities

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