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Profile of Jack Wolfskin: a premium outdoor apparel brand

  • December 2013
  • -
  • Textiles Intelligence
  • -
  • 14 pages

Jack Wolfskin is a leading Germany-based supplier of functional outdoor clothing, footwear and equipment. Over the years, the company has built up a vast distribution network and today its products are sold in more than 800 franchise stores and in over 4,000 points of sale across Europe and Asia. The Jack Wolfskin brand has enjoyed growing popularity among outdoor enthusiasts and, as a result, the company's sales have grown at highly creditable rates over the past ten years.

At the same time, the company is following a rigorous corporate social responsibility (CSR) agenda which involves the elimination and replacement of chemicals routinely used by makers of outdoor apparel, including fluorocarbons for waterproof breathable garments. In meeting this agenda, the company will have to develop environmentally friendly production methods in the supply chain and this is likely to result in higher costs. Nonetheless, the company enjoys a solid position in a market which has good potential for growth. The report highlights the company's development, products and applications, product innovations, sourcing, distribution, sales and marketing, and corporate social responsibility (CSR), as well as providing an outlook for the future.

Table Of Contents

Profile of Jack Wolfskin: a premium outdoor apparel brand
List of contents

SUMMARY
INTRODUCTION
COMPANY DEVELOPMENT
PRODUCTS AND APPLICATIONS
PRODUCT INNOVATIONS
Texapore
Fibercloud
Nanuk
PRODUCT SOURCING
DISTRIBUTION, SALES AND MARKETING
Distribution
Stores
Catalogues
Online retailing
Sales
Marketing
CORPORATE SOCIAL RESPONSIBILITY (CSR)
OUTLOOK

List of tables

Table 1: Jack Wolfskin: product range, 2013
Table 2: Jack Wolfskin: high performance outdoor garments
Table 3: Jack Wolfskin: waterproofness and breathability ratings of Texapore fabrics
Table 4: Jack Wolfskin: suppliers, 2013
Table 5: Jack Wolfskin: number of stores by country, 2012 and 2013
Table 6: Jack Wolfskin: key corporate social responsibility (CSR) initiatives

List of figures

Figure 1: Jack Wolfskin men's jacket
Figure 2: Jack Wolfskin women's pants
Figure 3: Jack Wolfskin children's long sleeve top
Figure 4: Jack Wolfskin men's trekking shoe
Figure 5: Jack Wolfskin women's rucksack
Figure 6: Jack Wolfskin sleeping bag
Figure 7: Jack Wolfskin: sales, 2003/04-2011/12

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