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Alcoholic Drinks in Italy, Euromonitor International

  • September 2014
  • -
  • Euromonitor International
  • -
  • 109 pages

In 2013 sales of alcoholic drinks recorded a decline in both volume and value terms. Although negative, the total value performance of alcoholic drinks was better than the volume performance, as the market experienced a sharp rise in prices, which negatively affected volume sales. The reasons for the increases in prices were the poor grape harvest in 2012 and the introduction of new excises by the Italian government, which applied to all alcoholic drinks except wine. Furthermore, the effects of...

Euromonitor International’s Alcoholic Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Alcoholic Drinks in Italy, Euromonitor International

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ref:plp2014

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