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Baodao Optical Co Ltd in Eyewear (China)

  • July 2016
  • 2 pages
  • Euromonitor International
Report ID: 1934107

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Baodao Optical Co Ltd has shifted its operational strategy from opening more outlets to boosting customers’ buying experiences. The company will further strengthen the digitalisation of its chained stores to provide more convenient and people-centred customer service. Baodao plans to set up a multifunctional backstage operating platform for the iBeacon system established in each outlet in 2016 and beyond, to facilitate real-time interaction with customers in or near the store and to provide cust...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses and Solutions, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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