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Global Surface Care Development

  • December 2013
  • -
  • Euromonitor International
  • -
  • 61 pages


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As an essential part of modern living, surface care weathered the economic fluctuations as consumers adapted their choices to their budgets. Trading down in developed markets was offset by increased purchasing or trading up in emerging markets, which will continue to be responsible for the world’s value growth. Euromonitor International reviews how the surface care market has performed over the past year and where the growth engines are.

Euromonitor International's Global Surface Care Development global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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