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Saudi Arabia RTD/Iced Tea 2013 Report

  • October 2013
  • 23 pages
  • Zenith Global Ltd
Report ID: 1934550

Summary

Table of Contents

• Ideal to gain essential information on the RTD/Iced tea market in Saudi Arabia.
• Presentation style format helps quick overview of the market trends.
• Includes a range of key data and a brief commentary covering market volume and value trends as well as leading players’ performances.
• Key brand profiles to help you understand product range, packaging and pricing trends by brand.
• With over 20 years’ experience in research and consultancy to the soft drinks industry Zenith offers unrivalled market knowledge

Background and report description

Ready-to-drink tea consumption in Saudi Arabia rose by 13% in 2012 and the market’s value has grown by 64% since 2008 to $44 million. Sales are dominated by Lipton Ice Tea from Pepsi Lipton International, a 50:50 joint venture between PepsiCo and Unilever. Increasing health awareness among consumers and an inclination to move away from sugar-sweetened carbonated soft drinks present a tremendous opportunity for new entrants, but challenging Lipton’s strength will not be straightforward.

What this report covers

• RTD/Iced tea market volume: 5 years historic data along with brief commentary covering total market volume and per capita consumption trends and growth drivers, distribution share % by volume through traditional trade, modern trade and Horeca channels.
• RTD/Iced tea market value: 5 years historic data and brief commentary covering total market value, per capita expenditure and value per litre trends.
• Market forecasts: total market volume and value projections to 2018 including data and brief commentary.
• Leading manufacturers: leading manufacturers’ volume and value sales between 2008 and 2012.
• Leading brand profiles: include available flavours, pack formats and retail prices along with product images.

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