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New Zealand Coolers 2013 Report

  • August 2013
  • -
  • Zenith Global Ltd
  • -
  • 31 pages

• Provides the most comprehensive report available of both the bottled water cooler and point of use cooler markets in New Zealand.
• Tracks industry developments, opportunities, challenges and future trends to support business planning.
• Detailed company profiles to help you understand more about your competitors.
• With over 20 years’ experience in research and consultancy to the water cooler industry Zenith offers unrivalled insight and expertise.

Background and report description

The New Zealand water cooler market continued its downward trend evident since 2008, with POU gains unable to compensate for bottled water losses. The total installed cooler base at the end of 2012 stood at nearly 55,000 units, a 5.1% decline on 2011. The main catalyst for the decline in numbers since 2008 has been financial stress in the business sector, with a decline in business numbers over this period.

The water cooler market is dominated by Just Water International (JWI) and Big Blue, which are ‘dual’ providers supplying both bottled and POU units. There are several middle-sized companies operating in the market but overall it remains very fragmented.

The point of use segment will continue to make further inroads and to increase its market share at the expense of a declining bottled water cooler installed base. Zenith predicts that the point of use segment will reach nearly 55% of the total market by 2017.

What this report covers

• Market overview: comprehensive analysis of trends and developments covering units, volume and value, conversion of bottled coolers versus new POU business, water types, packaging, throughput, service and maintenance, machine types, outlets, companies, brands, regulatory environment, pricing structure and revenue analysis addressing unit rental income and bulk water sales, contract lengths and cancellation rates as well as forecasts to 2017.
• 5 company profiles: full analysis of New Zealand’s leading operators. Profiles cover company structure, sales volume, unit placements, marketing analysis and commentary.

Table Of Contents

New Zealand Coolers 2013 Report
Market data provided in this report:

Total bottled water and water cooler market
• Total bottled water market, 2011-12
• Per capita consumption, 2011-12
• Water in small pack, 2011-12
• Per capita consumption, 2011-12
• Bottled cooler units, 2011-12
• Bottled cooler units per thousand people, 2011-12
• Bottled water cooler volume, 2011-12
• Per capita consumption, 2011-12
• POU cooler units, 2011-12
• POU units per thousand people, 2011-12
• Total cooler units, 2011-12
• POU share of total cooler units, 2011-12

Bottled water coolers
• Throughput, 2011-12
• Cancellation rates, 2011-12
• Market breakdown by water type, 2012
• Outlets, 2012
• Machine and water types, 2012
• Packaging size and types, 2012
• Price structure and revenue indicators, 2011-12

Point of use coolers
• POU water cooler conversion, 2012
• Outlets, 2012
• Price structure and revenue indicators, 2011-12
• Rented vs sold units, 2012
• Machine types, 2012

Industry structure
• Leading national bottled water cooler companies (by units and water volume), 2011-12
• Leading national bottled water cooler brands, 2011-12
• Leading national POU companies, 2011-12

Market forecast
• Total bottled water market, 2013-17
• Per capita consumption, 2013-17
• Water in small pack, 2013-17
• Per capita consumption, 2013-17
• Bottled cooler units, 2013-17
• Bottled cooler units per thousand people, 2013-17
• Bottled water cooler volume, 2013-17
• Per capita consumption, 2013-17
• POU cooler units, 2013-17
• POU units per thousand people, 2013-17
• Total cooler units, 2013-17
• POU share of total cooler units, 2013-17

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