Product Synopsis

- “Latest Trends and Key Issues in the Thailand Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Thailand packaging market.

- The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends, and packaging innovations within Thailand's consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials- Flexible, Glass, Rigid Plastic, Rigid Metal, and Paper andBoard.

- The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics, and areas of future growth potential.

- It provides an overview of the competitive landscape of the Thailand packaging sector with an analysis of the key market leaders including a snap shot of major deals.

Introduction and Landscape

Why was the report written?
Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging growth opportunities within the CPG market.

What is the current market landscape and what is changing?
As consumer product demand evolves, the dynamics between different packaging types also evolves - favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.

What makes this report unique and essential to read?
The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2010-2016. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Features and Benefits

Comprehensive coverage of the key consumer trends affecting the CPG market. Markets covered include Alcoholic Drinks, Food, Health andBeauty, Home Improvement, Household Care, Non-Alcoholic Drinks, Pet Care, and Tobacco andTobacco Products.

Detailed analysis of each packaging material providing detailed break up including pack types, closures, and outers.

Provides key manufacturing and innovation trends in the packaging industry.

Highlights the key regulatory framework governing the Thailand packaging industry.

Overview of the competitive landscape in Thailand's packaging industry including key players in each of the packaging material segments and major deals.

Key Highlights

Thailand's population policies introduced in 1970 to reduce population growth rate and increase quality of life have contributed towards decrease in average household size over past four decades. This trend has encouraged CPG manufacturers to introduce smaller sized packaging suitable for smaller households. This will lead to increase in demand for packaging material as more packaging material is required to manufacture multiple small packs rather than large packs

The large segment of the rural population in Thailand provides a significant potential for growth to the CPG companies and packaging manufacturers alike. Rural consumers in Thailand are likely to prefer products in affordable pack sizes that fit their limited budget.

Thailand is witnessing continuous inflow of FDI and major international retailers such as Tesco and Carrefour has captured a notable market share in total retail market. Additionally, growing urban population is increasing the demand for modern retail and subsequently the demand for retail ready pack formats.

Lightweight convenient packs are increasingly being preferred by Thai consumers. Flexible packaging replacing other heavy pack material is witnessing a rise in certain categories. For instance, Maxx Drinks launched fruit flavored products in flexible pouch which weighs less than half the weight of a beverage can.

According to Canadean, Thailand is one of the largest markets for Prepared Meals in South East Asian countries and continues to see a rise in demand. Packaging manufacturers need to offer more functional (such as microwaveable) and convenient (such as easy-to-open) pack formats to cash-in the growing demand for Prepared Meals.

Table Of Contents

1 Executive Summary
2 Overview of the Thailand Packaging Market
3 Consumer Drivers
3.1 Aging population and decreasing household size demands smaller sized packaging
3.1.1 Aging Population in Thailand creating a new consumer segment
3.1.2 Decreasing household sizes will drive the demand for smaller pack types
3.1.3 Large rural population will drive demand for low cost packaging solutions
3.2 Macro-economic trends influencing consumer buying
3.2.1 Declining unemployment rate observed in Thailand
3.2.2 Growth in tourism industry will increase demand for overall packaging
3.2.3 Increased FDI indicates good future prospects for packaging industry
3.3 Expansion in Modern Retail and increasing preference for culinary convenience drive demand for retail ready packaging formats
3.3.1 Changing structure of the retail sector expected to boost demand for retail ready packaging
3.3.2 Consumers seeking culinary convenience fuel the demand for Prepared Meals
3.3.3 Better price and retail-based promotions hold supreme among Thai consumers
4 Market Dynamics
4.1 Overview
4.1.1 Thailand Packaging Market by Material
4.1.2 Thailand Packaging Market by Industry Sector
4.1.3 Thailand Packaging Market by Pack Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Market
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper and Board
4.3.1 Overall Paper and Board Packaging Market
4.3.2 Number of Paper and Board Packs by Market
4.3.3 Number of Paper and Board Packs by Type
4.3.4 Number of Paper and Board Packs by Closure Material
4.3.5 Number of Paper and Board Packs by Closure Type
4.3.6 Number of Paper and Board Packs by Outer Material
4.3.7 Number of Paper and Board Packs by Outer Type
4.4 Rigid Plastic
4.4.1 Overall Rigid Plastic Packaging Market
4.4.2 Number of Rigid Plastic Packs by Market
4.4.3 Number of Rigid Plastic Packs by Type
4.4.4 Number of Rigid Plastic Packs by Closure Material
4.4.5 Number of Rigid Plastic Packs by Closure Type
4.4.6 Number of Rigid Plastic Packs by Outer Material
4.4.7 Number of Rigid Plastic Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Market
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Market
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Thailand retail market demonstrates demand for convenient packaging
5.1.2 Improvement in closures in Thailand for convenience and light weighting
5.1.3 Eye-catching package designs enhance shelf visibility
5.1.4 Environmentally-friendly package gradually making inroads in Thailand retail space
5.1.5 Packaging firms need to more closely align themselves with manufacturers' needs
5.2 Key Manufacturing Trends
5.2.1 Demand for single-serve packs rise in Thailand retail market
5.2.2 Advanced body-forming method for lightweight cans for lower costs
5.2.3 Robotics packaging gaining prominence in Thailand packaging industry
5.2.4 Ready-to-cook packages are increasingly in demand in the Thai market
5.2.5 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.2.1 Food Act B.E.2522 (1979)
6.2.2 Regulations concerning food containers
6.2.3 The Labeling of Pre-packaged foods
6.2.4 Nutrition Labeling
6.2.5 Alcoholic Beverage Control Act, B.E.2551 (2008)
6.2.6 Tobacco Products Control Act B.E.2535 (1992)
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Paper and Board
7.1.2 Rigid Plastic
7.1.3 Flexible Packaging
7.1.4 Glass
7.1.5 Metal
7.2 Key Companies in the Thailand Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Methodology
8.5.1 Overall Research Program Framework
8.6 About Canadean
8.7 Disclaimer

List of Tables

Table 1: Rural Population in Thailand remains high
Table 2: Thailand Organized Retail Sales (THB Billion), 2007-2017
Table 3: Thailand Packaging by Material (Number of Packs, Million), 2010, 2013 and 2016
Table 4: Thailand Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 5: Thailand Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 6: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010-2016
Table 7: Thailand Flexible Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 8: Thailand Flexible Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 9: Thailand Flexible Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 10: Thailand Flexible Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 11: Thailand Flexible Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 12: Thailand Flexible Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 13: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2010-2016
Table 14: Thailand Paper and Board Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 15: Thailand Paper and Board Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 16: Thailand Paper and Board Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 17: Thailand Paper and Board Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 18: Thailand Paper and Board Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 19: Thailand Paper and Board Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 20: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010-2016
Table 21: Thailand Rigid Plastic Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 22: Thailand Rigid Plastic Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 23: Thailand Rigid Plastic Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 24: Thailand Rigid Plastic Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 25: Thailand Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 26: Thailand Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 27: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010-2016
Table 28: Thailand Rigid Metal Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 29: Thailand Rigid Metal Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 30: Thailand Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 31: Thailand Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 32: Thailand Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 33: Thailand Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 34: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010-2016
Table 35: Thailand Glass Packaging by Market (Number of Packs, Million), 2010, 2013 and 2016
Table 36: Thailand Glass Packaging by Type (Number of Packs, Million), 2010, 2013 and 2016
Table 37: Thailand Glass Packaging by Closure Material (Number of Packs, Million), 2010, 2013 and 2016
Table 38: Thailand Glass Packaging by Closure Type (Number of Packs, Million), 2010, 2013 and 2016
Table 39: Thailand Glass Packaging by Outer Material (Number of Packs, Million), 2010, 2013 and 2016
Table 40: Thailand Glass Packaging by Outer Type (Number of Packs, Million), 2010, 2013 and 2016
Table 41: Key Financial Deals in Thailand Packaging, 2012-2013
Table 42: Product Category Coverage
Table 43: Primary Packaging Container Materials
Table 44: Primary Packaging Container Types
Table 45: Primary Packaging Closure Materials
Table 46: Primary Packaging Closure Types
Table 47: Primary Packaging Outer Materials
Table 48: Primary Packaging Outer Types

List of Figures

Figure 1: Market share of various packaging materials (%), 2013
Figure 2: Thailand's population is aging
Figure 3: The average household size is decreasing significantly in Thailand
Figure 4:The proportion of rural population in Thailand remains high
Figure 5: Unemployment rate is declining in Thailand over the period 2009-2012
Figure 6: The number of international tourist arrivals is increasing in Thailand, 2009-2012
Figure 7: Growing Foreign Direct Investments in Thailand 2009-2012
Figure 8: Organized retail is growing in Thailand, 2007-2017
Figure 9: Prepared Meals Market Volume in the major South East Asian countries, 2012
Figure10: Examples of Brochures use by major retailers in Thailand
Figure 11: Thailand Packaging by Material (Number of Packs, Million), 2010-2016
Figure 12: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2010-2016
Figure 13: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2010-2016
Figure 14: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2010-2016
Figure 15: Sectors with the Largest Market Share Gains and Losses in Thailand Flexible Packaging, 2010-2016
Figure 16: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2010-2016
Figure 17: Sectors with the Largest Market Share Gains and Losses in Thailand Paper and Board Packaging, 2010-2016
Figure 18: Packaging Types with the Largest Market Share Gains and Losses in Thailand Paper and Board Packaging 2010-2016
Figure 19: Closure Types with the Largest Market Share Gains and Losses in Thailand Paper and Board Packaging, 2010-2016
Figure 20: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2010-2016
Figure 21: Sectors with the Largest Market Share Gains and Losses in Thailand among Rigid Plastic Packaging, 2010-2016
Figure 22: Packaging Types with the Largest Market Share Gains and Losses in Thailand among Rigid Plastic Packaging, 2010-2016
Figure 23: Closure Types with the Largest Market Share Gains and Losses in Thailand Rigid Plastic Packaging, 2010-2016
Figure 24: Outer Types with the Largest Market Share Gains and Losses in Thailand Rigid Plastic Packaging, 2010-2016
Figure 25: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2010-2016
Figure 26: Sectors with the Largest Market Share Gains and Losses in Thailand Rigid Metal Packaging, 2010-2016
Figure 27: Packaging Types with the Largest Market Share Gains and Losses in Thailand Rigid, 2010-2016
Figure 28: Closure Types with the Largest Market Share Gains and Losses in Thailand Rigid Metal Packaging, 2010-2016
Figure 29: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2010-2016
Figure 30: Sectors with the Largest Market Share Gains and Losses in Thailand Glass Packaging, 2010-2016
Figure 31: Closure Type with the Largest Market Share Gains and Losses in Thailand Glass Packaging, 2010-2016
Figure 32: Outer Types with the Largest Market Share Gains and Losses in Thailand Glass Packaging, 2010-2016
Figure 33: Beverage in flexible pouch is light in weight and extends shelf life to one year
Figure 34: Plastic bowl for noodle soup for on-the-go consumption
Figure 35: Easy-to-open peel-off closure for convenient and safe usage
Figure 36: Package designed like fruits offering natural 'look and feel' effect to create increased shelf visibility
Figure 37: Coconut-shell shaped package for coconut water drink with one year shelf life
Figure 38: Eco-friendly bottle is 100 % recyclable and light in weight
Figure 39: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 40: Single-serve packs for value-conscious Thai consumers
Figure 41: Lightweight two-piece RTD coffee Can with TULC technology using 'dry-DWI' method
Figure 42: Distinction between conventional DWI and 'dry-DWI' system used in TULC technology for light weighting
Figure 43: ROBOX- a robotic case erector for on-demand packaging of box
Figure 44: Boil-in-bag which can be placed directly in boiling water for cooking
Figure 45: Crude Oil prices have risen sharply since 2003, and are forecast to remain high
Figure 46: Thailand Packaging Competitive Landscape
Figure 47: Methodology

Companies Mentioned

Amcor, Bangkok Glass Public Company Ltd., Berli Jucker Public Company Ltd., Crown Seal Public Limited Company, Flexi-Pack limited, Hoong Seng Kee Co. Ltd., Huhtamaki, International Paper, K.M. Packaging Co. Ltd., Royal Can Industries Co. Ltd., Slam Gas Industries Co. Ltd., SIG Combibloc, Tetra Pak, World Packaging Industries Co. Ltd.

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