Table of Contents
Telecom Policy Change is Expected to Bring Adoption Gains
Unified communications (UC) technologies adoption in India is set to change with adjustments in India's telecom policy. The segments of the market researched and covered in this market insight are hosted services for audio, video, Web conferencing, call center, email, and voice. The market verticals covered include government; Internet technology (IT) services; banking, financial services, and insurance (BFSI); media, retail; and manufacturing. Revenue forecasts are for years 2013 and 2019.
•The hosted UC market is growing at a steady pace and is expected to grow at a CAGR of X% over the next Xyears. Enterprises prefer to host UC solutions, rather than having on-premise solutions due to the lower investment needed for infrastructure and installments, lack of expertise with the in-house IT teams, and increased flexibility depending on usage and requirements.
•The audio conferencing market is becoming highly commoditized with falling call rates and high adoption rates, especially among the large enterprises.
•The managed video conferencing space is expected to witness a slowdown in the coming fiscal year. The slowdown is a result of customers’ unwillingness to spend due to the economic downturn, and customers’ willingness to evaluate software-based VC solutions.
•The small and medium businesses (SMB) segment is adopting HCC at a rapid pace and partnerships between OEMs and SPs are expected to be formed to tap into this segment.
•The hosted-voice market revenue share is the largest, being the most basic necessity for communication and highly used by the SMB segment, but it is the slowest growing market with a CAGR of X%.
•The hosted email is growing at a rapid pace in India. Service providers are aggressively targeting the SMB, which is more likely to adopt this solution by slashing prices and offering more storage.
•The current telecom policy in India, which does not allow the mixing of time-division multiplexing (TDM) and Internet protocol (IP), is being reviewed and is expected to be changed shortly to allow TDM and IP mixing. Once this policy has been implemented, it is expected to make drastic changes in the market with lower call rates—especially for international prices—and better voice quality.
Research Objectives, Scope, and Methodology
•Market insight provides an analysis of the hosted UC market in India for fiscal year (FY) 2013 (April 2012 to March 2013).
•It analyzes the market trends, vendor performance, and vertical market splits for India.
•The hosted UC market is segmented into audio conferencing, video conferencing, web conferencing, hosted contact center applications, hosted voice, and hosted email domains.
•Geographic scope: India
•Years considered for forecasts: FY 2014–2019
•Primary research with service providers
•Frost & Sullivan-published research services
•Company Web sites and other secondary sources
Market Definitions—UC Services
•Cloud/Hosted UC services mainly refer to a bundled service package regarding IP-based voice and video, presence and instant messaging, and unified messaging. Other UC options also include audio and Web-based conferencing.
•Managed UC services can be defined as an ongoing management and monitoring of customer-premise-based communication systems/applications, by a 3rd-party service provider. It includes a predefined level of accountability for the operation of a customer’s communications system.
In both cloud/hosted and managed UC services environments, the service provider is responsible for the delivery of the services including design, building, operating, and managing/monitoring the communication systems and infrastructure.
Hosted/ cloud services
•Hosted audio conferencing services (ACS)
•Hosted/managed video conferencing services (VCS)
•Web conferencing services (SaaS) (WC)
•Hosted contact center (HCC)
•Hosted voice—Centrex (HV)
•Hosted email (HE)
•Enterprise social networking (ESN)
Market Definitions—Audio Conferencing Services
Audio conferencing services are an enterprise-grade, 2-way, full duplex interactive audio call between 2 or more parties.
On-demand/no Reservation:It is a non operator-assisted solution where users are allowed to hold a conference whenever needed without a reservation. This solution enables users to manage conferences themselves.
The chairperson and participants dial in directly to the given number and pass code.
Schedule/attended: This is an operator-assisted service. There are X types of operator-assisted services:
•An operator greets each participant as they join the call, and records their names and any other information (as per request).
•An operator calls and joins the participants to the conference. Participants listen to music while on hold until all participants have been added to the conference.
•A professionally trained conference operator stays on the line for the duration of the meeting. The operator has complete control in order to ensure the provision of all of the services needed for a high-quality, successful event.
Segments: Value chain participants
On-demand/no Reservation: Telecom service providers and conferencing service providers
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