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Global Trends in Blu-ray Technology

  • 39 pages, published in December 2013
  • By Frost & Sullivan
  • Report Number: 1936433

Summary

Table of Contents

Blu-ray will Thrive on the Back of Evolving High-resolution Video Technologies

Executive Summary

-This study on global trends in Blu-ray technology provides an in-depth analysis of the following categories of video-enabled consumer electronic devices: Blu-ray players, Blu-ray discs, and Blu-ray disc personal computer (BD PC) drives.
-The primary drivers of the global Blu-ray market growth are:
oDwindling prices of Blu-ray consumer devices.
oRising demand for high-quality digital entertainment.
oGrowing consumption of video of multiple screens.
-The primary challenges in this market include the following:
oLack of awareness in developing nations.
oHigh price sensitivity among digital home entertainment users.
oCommercially available, pirated Blu-ray content that reduces overall Blu-ray market share.
-Sectors covered in the study are largely concentrated, with the top xx vendors in all segments accounting for over xx% of the unit shipments.
-Price continues to be a significant competitive factor that will uniformly impact all market segments. Most segments are finding consensus pricing for each major class of products; for example, Blu-ray players in 2012 sold at an average prices of USD.

Introduction to Blu-ray

-Blu-ray is the optical disc format developed jointly by the Blu-ray Disc Association (BDA) and the world’s leading consumer electronics manufacturers such as Apple, JVC, LG, Panasonic, Mitsubishi, Sony, and Sharp.
-The Blu-ray format enables recording and playback of HD video and offers up to xx times the storage capacity of traditional optical recording media, such as DVD. A single Blu-ray disc can store up to xx GB of data on a single-layer disc and xx GB on a dual-layer disc.
oThe technology is used extensively to record feature-length movies in high quality.
-Presently, disc recording tools such as DVD, DVD-RW, DVD-W, and DVD-RAM employ red lasers to read and write files; Blu-ray uses blue-laser technology to read and write files on optical discs.
-Blue lasers have shorter wavelengths of xxnm vis-à-vis red lasers with 650 nm. The shorter Blu-ray wavelength enables more content to be packed on a single disc owing to greater precision and sharper focus of the laser beam.
-The technology is now being supported by over xx consumer electronics manufacturers for video games, movies (HD and 3D), and music.
-Most of the international studios have announced their support for Blu-ray technology and will continue to release new titles in Blu-ray apart from DVD.

Drivers of the Total Blu-ray Market

Dwindling prices of Blu-ray consumer devices
Rising demand for high-quality digital entertainment
Evolving technologies in Blu-ray allowing users to download purchased content onto multiple devices

Restraints of the Total Blu-ray Market

Lack of awareness in developing nations
High price sensitivity among digital home entertainment users
Commercially available pirated Blu-ray content dwindles the overall market share of Blu-ray

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