Seaside, CA Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market, according to a multi-segment research report by AccuStream Research.

The report, Desktop and Mobile Music Monetization 2005 - 2016: Advertising, Download and Subscription, is a data-driven analysis of multiple components contributing to the sector's expanding revenue base.

Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.

Sector revenue analytics parse media spend by format (audio, video and display on listening-based digital music services, in-stream video advertising running on music video destinations such as YouTube), total available inventory, CPMs, subscribers by service (U.S. and internationally), plus music downloads (internationally and domestically), pricing and total receipts by storefronts such as iTunes and Amazon.

Combined, sector growth in 2013 is 29.3%, and projected to deliver another 26.4% uptick in 2014. CAGRs (2005 - 2016) by segment include video advertising 110.7%, desktop/mobile radio/song-play advertising 46.7%, downloads 29.9% and subscription 9%.

CAGR for the U.S. market over the same period is currently calculated at 24.4%, while the global comparable equals 30.7%.

Download music storefronts capture an estimated 75.3% of U.S.-based revenue in 2013, while media spend supporting digital music radio and song-play services currently deliver an 11.8% slice of receipts, extending to a 19% share by 2016.

Subscription service revenue and in-stream video advertising together shape a 12.9% share of the market.

This report brings together multiple AccuStream Research databases that numerically articulate the history of digital desktop/mobile music revenue by service and source, from the market's formation and early development (dotted with restructurings, acquisitions, shutterings and roll-ups), through to its current state of maturation.

Storefront, site, brand and service operations histories provide a rich context for assessing the growth profile of each segment contributing to sector value.

Table Of Contents

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 1
Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue 1
Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% 3
Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 5

TERMS and DEFINITIONS 7

OVERVIEW: DIGITAL DESKTOP, MOBLE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT 9
Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 9
Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue 9
Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 10
Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016, Followed by Digital Radio/Song-Play Media Spend 13
Double-Digit Growth Forecast Through 2016 15
Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% 17
Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 18
Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription) Combine to Form a $1.6 Billion Market in 2013 20
Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising, Audio Subscription Revenue and Music Video Ad Spend 21
Domestic and International Music Storefronts, Services and Advertising on a Global Basis Produce a $10 Billion Market in 2013 23
Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 24
Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013 25
Digital Music Monetization: Revenue Share by Category: 2005 - 2016 27
The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7% 29

SECTION ONE 31
Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013 31
Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising 31
Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016 32
Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 35
Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual Share Change: 2005 - 2016 36
Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed Subscription Counterparts in Mid-2011 36
Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services 38
Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016 39
Digital Music Rights Payments Estimated at $506 Million in 2012 40
Digital Music Radio/Track Play Royalty Payment Analysis: 2012 41
Digital Music Radio/Track Play Royalty Payment Analysis: 2012 42
Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in Streaming Radio and On-Demand Music Programming in 2013 and Beyond 43
Digital Music Radio/Track Play Royalty Payment Analysis: 2013 43
Pandora's Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 44
Pandora Revenue Analysis: 2009 - 2014 45
Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 46
Digital Music Radio/Song Play Library Size: 2013 46
Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003 - 2016 47
Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013 49
Music Service Subscribers: U.S. and International Services 54
Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016 57
Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016 58
In-Stream Audio estimated at 49.5% of Total Media Spend in 2013 61
Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016 62
Audio Inventory Annually by Month: 2003-2016 67
Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003 - 2016 70
Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003 - 2016 71
Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016 71

SECTION TWO 72
Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in 2013; Tracks Sold Total 8.9 Billion 72
Music Download Storefronts: Total Sales 2004 - 2013 72
Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013 74
Music Downloads: Total Storefront Sales 2004 - 2013 74
U.S.-Based Download Music Stores, Brands and Services with International Operations: Sales 2004- 2013 76
Download Music Sales: 2004 76
Download Music Sales: 2005 77
Download Music Sales: 2006 78
Download Music Sales: 2007 79
Download Music Sales: 2008 80
Download Music Sales: 2009 81
Download Music Sales: 2010 82
Download Music Sales: 2011 83
Download Music Sales: 2012 84
Download Music Sales: 2013 84

SECTION THREE 86
Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market in 2013 86
YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology against Music Plays 86
Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 87
In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 - 2016 89
Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2008 90
Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2009 91
Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010 92
Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011 92
Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012 93
Music Video Programming Accounts for the Largest Share of YouTube In-Stream Video Advertising 94
YouTube Video Advertising Inventory Analysis 2012 94
YouTube Video Advertising Inventory Analysis 2012 95
Mobile Music is Video Ad Growth Engine on YouTube 96
YouTube Mobile Inventory and Media Spend by Content Channel: 2012 96
Vevo Continued to Lock Up Syndication Agreements with Popular Music Sites and Destinations in 2013 96
Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates) 97

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