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  5. > Global Spirits Industry: Porter’s Five Forces Analysis

Global Spirits Industry: Porter’s Five Forces Analysis

  • January 2014
  • -
  • Aruvian's R'search
  • -
  • 20 pages

The global spirits industry can be defined as the market for liquors, specialty spirits, brandy, rum, vodka whisky, and others spirits such as gin, tequila, amongst others. Having posted moderate growth in the last couple of years, the global spirits industry came out of the recent financial recession with not much of an impact on the market’s performance and it is likely that the industry will continue to grow at a moderate pace in the next couple of years.

Aruvian Research analyzes the Global Spirits Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Porter referred to these forces as the microenvironment, to contrast it with the more general term macro-environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a company to re-assess the marketplace.

Table Of Contents

Global Spirits Industry: Porter’s Five Forces Analysis
A. Executive Summary

B. Industry Definition

C. Global Spirits Industry
C.1 Industry Overview
C.2 Value and Volume Analysis
C.3 Industry Forecast

D. Global Spirits Industry: Porter's Five Forces Framework Analysis
D.1 Introduction
D.2 Bargaining Power of Buyer
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.6 Threat of Industry Substitution



List of Figures

Figure 1: Value of the Global Spirits Industry (in USD Billion), 2008-2012
Figure 2: Volume of the Global Spirits Industry (in Million Liters), 2008-2012
Figure 3: Global Spirits Industry Forecast (in USD Billion), 2013-2017
Figure 4: Global Spirits Industry Forecast by Volume (in Million Liters), 2013-2017
Figure 5: Porter's Five Forces Analysis of the Global Spirits Industry



List of Tables

Table 1: Value of the Global Spirits Industry (in USD Billion), 2008-2012
Table 2: Volume of the Global Spirits Industry (in Million Liters), 2008-2012
Table 3: Global Spirits Industry Forecast (in USD Billion), 2013-2017
Table 4: Global Spirits Industry Forecast by Volume (in Million Liters), 2013-2017

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