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Teenage & Pre-Teen Magazines Market Update 2013

  • November 2013
  • -
  • Key Note Publications Ltd

Executive Summary

This Key Note Market Update revisits the market for teenage and pre-teen magazines in the UK. Similar to the wider consumer magazines market in the UK, print circulations of teenage and pre-teen magazines have continued to observe declines in recent years; with Key Note estimating the market to have contracted by 13.4% over the past 5 years. Much of this reduction has been down to a sharp decline within the teenage magazine sector, with several once-popular titles, such as Elle Girl, Sugar and Cosmo Girl, suffering closures in recent years, while others such as Smash Hits, 19 and J17 have all but disappeared from the market. The weakened economic state of the UK following the recession of 2008/2009, as well as the ongoing migration of young readers onto online platforms and the increased uptake of the Internet across UK households, has also played a significant part in the decline of magazine print circulations over the past few years.

Table Of Contents

Teenage and Pre-Teen Magazines Market Update 2013
Foreword
Executive Summary
Introduction
REPORT COVERAGE
DEFINITION
Teenage Magazines
Pre-Teen Magazines
Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Factors Affecting the Market
Market Segmentation
Market Size
DISTRIBUTION
COMPETITIVE STRUCTURE
MARKETING AND ADVERTISING
Advertising Revenue
Main Media Advertising Expenditure
CONSUMER TRENDS
MARKET FORECASTS
Teenage Magazines
INTRODUCTION
MARKET SIZE
MARKET SEGMENTATION
CIRCULATION TRENDS
RECENT DEVELOPMENTS
MARKETING AND ADVERTISING
Pre-Teen Magazines
INTRODUCTION
MARKET SIZE
MARKET SEGMENTATION
Licensed and Character-Based Magazines
Lifestyle Magazines
Sports and Football Titles
Traditional Comics
CIRCULATION TRENDS
RECENT DEVELOPMENTS
Launches and Re-Launches
Closures
MARKETING AND ADVERTISING
PEST Analysis
POLITICAL
Campaigners Lobby for Ban on All Advertising to Under-11s
OFT Decides Against Further Investigation Into Newspaper and Magazine Distribution Sector
ECONOMIC
Double-Dip Recession Revised Away But Economy Still Flat-Lining
Halifax Pocket Money Survey Shows to Year-Olds Now Receiving Most Money Since
SOCIAL
Media Blamed for Teenagers' Growing Dissatisfaction with Body Image
TECHNOLOGICAL
Children Now More Likely to Read on an Electronic Device than Traditional Print
The Future
POPULATION TRENDS
ECONOMIC TRENDS
FORECAST TO
MARKET GROWTH
FUTURE TRENDS
The Multi-Channel Brand
The Death of the Teenage Magazine?
Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Research
The Key Note Range of Reports

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