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Teenage & Pre-Teen Magazines Market Update 2013

  • November 2013
  • -
  • Key Note Publications Ltd

Summary

Table of Contents

Executive Summary

This Key Note Market Update revisits the market for teenage and pre-teen magazines in the UK. Similar to the wider consumer magazines market in the UK, print circulations of teenage and pre-teen magazines have continued to observe declines in recent years; with Key Note estimating the market to have contracted by 13.4% over the past 5 years. Much of this reduction has been down to a sharp decline within the teenage magazine sector, with several once-popular titles, such as Elle Girl, Sugar and Cosmo Girl, suffering closures in recent years, while others such as Smash Hits, 19 and J17 have all but disappeared from the market. The weakened economic state of the UK following the recession of 2008/2009, as well as the ongoing migration of young readers onto online platforms and the increased uptake of the Internet across UK households, has also played a significant part in the decline of magazine print circulations over the past few years.

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ref:plp2013

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