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  4. > Analysis of the Emerging Oscilloscopes Markets in Latin America, Africa, and the Middle East

Growth in Brazil Attracts Original Equipment Manufacturers (OEMs)

The oscilloscopes market is the largest and fastest-growing product category in the general purpose test equipment industry. Spread fairly evenly across North America, Europe, and Asia, the remaining regions represent a fairly small portion of the global revenues. However, these emerging markets are growing at a faster rate. In this study, key industry challenges, drivers, and restraints pertaining to Latin America, Africa, and the Middle East are identified and discussed. The base year for the analysis is 2012 with the forecast period ending in 2019. A detailed market share analysis is included, identifying the companies expected to gain share against their competitors during the forecast period.

Executive Summary

•The oscilloscopes market is a global and mature market. It is spread fairly even among the key global regions, namely North America, Europe, and Asia Pacific.
•The regions included in this research service include Latin America, Africa, and the Middle East. These Emerging Markets represent a small portion of the global revenues (X%).
•In 2012, these regions accounted for a total of $X million.

Competitive Landscape
•Notable participants include Tektronix, Agilent Technologies, and Rigol Technologies.
•With greater focus on mainstream instruments in these regions, Tektronix held a strong position, notably in Latin America, and RIGOL Technologies became a more visible market participant.
•With a revamp of its product line over the last few years, some of which focused on enhancing the price performance of its mainstream instruments, Agilent Technologies also benefits from a strong presence in these regions.

Key Trends
•Some of these regions, such as Latin America and Africa, are in the early stages of market development. Few OEMs have direct operations in these regions. This is likely to evolve slowly, proportional to the size of the markets.
•The need to converse in the local language with the end customers and the large size of certain countries, such as Brazil, make distributors a key element of a successful market strategy in these regions.
•There is a need for education of the end users to raise awareness about the different technologies and lessen the importance of price in customer purchase decisions.
•An increasing focus on R&D is expected to drive demand for higher bandwidth/higher end oscilloscopes in these regions over time.

CEO’s Perspective

1. Among the regions covered in this research, Latin America, especially Brazil, is growing quickly, becoming an attractive market.
2. A low stage of development in most countries translates into a large market for mainstream instruments.
3. There is significant price pressure in the market. Customer education is key to move away from price as the key criteria in purchasing decisions.
4. Small market size, along with the need to speak the local languages and the lack of infrastructure, make local distributors essential partners for success.
5. Increased focus on R&D in certain countries augurs well for higher-end instruments in the long term.

Market Overview—Definitions

•This market includes all types of oscilloscopes including:
oTraditional oscilloscopes: real-time and sampling
oSoftware-defined oscilloscopes Traditional oscilloscopes are in the box form factor while software-defined oscilloscopes are based on VME eXtension for instrumentation (VXI), PCI eXtensions for Instrumentation (PXI), or are pc-based.
•Bandwidth ranges included in the scope of this study are:
oLess than X megahertz (MHz)
oX'MHz to Xgigahertz (GHz)
oOver X GHz toX GHz
oOver X GHz to XGHz
oSampling Oscilloscopes—up to XGHz
•The geographic scope includes the following key regions:
oLatin America
oThe Middle East
oAfrica

Key Questions This Study Will Answer

How big is the market for oscilloscopes in Emerging Markets? How fast is it growing?
Which regions/countries present the most opportunities for oscilloscope manufacturers?
Are the products offered today meeting customer needs or is there additional development needed?
How are the successful oscilloscope OEMs operating in these regions? Who are their key partners?
What are the key Mega Trends expected to shape the future of the oscilloscopes market in regions such as Latin America and Africa?

Table Of Contents

Analysis of the Emerging Oscilloscopes Markets in Latin America, Africa, and the Middle East
Table of Contents

1. Executive Summary
2. Market Overview
3. Total Oscilloscopes Market
o External Challenges: Drivers and Restraints
o Forecasts and Trends
o Market Share and Competitive Analysis
4. Mega Trends and Industry Convergence Implications
5. The Last Word
6. Appendix

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