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2013 Feedback From North American Businesses
This market insight summarizes and analyzes 2013 survey feedback regarding mobile workforce management (MWM) software applications. North American mobile and wireless purchase decision-makers answer questions regarding mobile workforce management deployment levels, adoption barriers, business impacts, preferences, plans, and favored brands.
2013 Mobile Enterprise Applications Survey
During August 2013, Frost & Sullivan conducted its fifth annual web-based survey of mobile and wireless purchase decision-makers in the Canadian and U.S. business sectors.
The survey focused upon four premium mobile enterprise application categories, including the mobile workforce management (MWM) solution category. This study focuses on North American respondents’ preferences and plans regarding mobile workforce management offerings.
The survey results analyzed in this market insight complement the annual Frost & Sullivan market engineering study, “Mobile Workforce Management Markets: Prepackaged Mobile Field-based Worker Applications.” The market engineering study examines the mobile workforce management market from the supply side and includes market trends, competitive analyses, forecasts, and recommendations.
2013 Mobile Enterprise Applications Survey Design and Coverage
• enterprise mobile and wireless purchase decision-makers.
oU.S. (N = X) and Canada (N = X)
•Country samples divided evenly in terms of company size (
•Enterprise software applications discussed in detail:
oMobile Workforce Management (MWM)
oMobile sales force automation
oMobile asset tracking
For the purposes of the 2013 survey, Mobile Workforce Management (MWM) solutions were defined to participants as follows:
Mobile Workforce Management (MWM): Uses GPS and other location technologies on mobile handhelds (smartphones, feature phones, tablets, and rugged devices) to locate and manage mobile field workers and their tasks. Capabilities can include worker tracking, wireless forms, geo-fencing, wireless timecards, and dispatching.
Examples include Telenav Track®, Xora® StreetSmart, and Verizon Field Force Manager.
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