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  5. > Strategic Analysis of the North American Small and Compact Sports Utility Vehicle Market

Top 20 Global OEMs Target Launch of Over 62 Models in North America by 2020

The aim of this strategic report is to identify and analyze strategies for the small and compact SUV segment by key OEMs in the North American light passenger truck market. The study explores strategies that impact the competitive scenario and the growth for both the OEMs and the overall market. The study analysis consists of market share, revenue growth, market drivers and restraints, a consumer profile, vehicle features, and details of key models. The study period is from 2010 to 2020, with 2012 as the base year.

Executive Summary—Key Findings

Nearly small and compact sports utility vehicles (SUVs) were available in the North American market at the end of 2012. This segment is also the 3rd highest-selling segment in North America, with a % share in 2013.

1. The global top original equipment manufacturers (OEMs) target nearly models in North America before the end of 2013 and a total of models by 2020. Overall, the market in North America is expected to pass million units in sales volume by 2020.
2. Mass-market OEMs, with revenue of $ billion in 2012 over luxury OEMs ($ billion), are expected to be among the biggest revenue generators. This trend is expected to continue to 2020.
3. In the small and compact SUV segment, the sales volume (unit shipment) ratio of non-premium to premium market changed from 89:11 in 2012 to 84:16 in 2020, an expected % shift toward the premium market.
4. The compact multipurpose vehicle (MPV) segment is expected to launch 5 more models by 2020, creating direct competition to the small and compact SUV segment.
5. The Ford Escape is the current leader in sales volume, followed by the Honda CR-V. They are expected to remain the top 2 models through 2020. The Chevrolet Equinox, Toyota RAV4, and Nissan Rogue are expected to be among the top 5 through 2020.
6. Approximately % of the models are designed to fall within the weight band of to pounds (lbs) gross vehicle weight rating (GVWR) and maintain an average length of to inches (in).

Key Questions this Study will Answer

Why are the key global OEM market participants launching models of small and compact SUVs?
Why are the strategies by OEMs aligned for the small and compact SUV segment affecting competition and growth aggression?
Why is the small and compact SUV segment causing an increase of OEM vehicle sales and revenue?
What are the key technology trends occurring in the small and compact SUV segment?
Despite most of the launches happening in China first, why are the OEMs interested in launching new models for the small and compact SUV segment in the North American market?
Which OEMs are deviating from the highest-sold sedan segment to the small and compact SUV segment or entering the market by 2020?

Table Of Contents

Strategic Analysis of the North American Small and Compact Sports Utility Vehicle Market
Table of Contents

Executive Summary
Research Scope, Objectives, Background, and Methodology
Definitions and Segmentation
Market Overview
Mega Trends and Industry Convergence Implications
External Challenges: Drivers and Restraints
Unit Shipment Scenario and Potential Revenue Forecast
Comparative Analysis
Vehicle Feature Analysis
Consumer Demographics
Case Studies
Conclusions and Future Outlook
Appendix

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