The report provides an insightful SWOT Framework Analysis of the Global Construction Equipment industry amid the difficult industry conditions & a complex & uncertain global macroeconomic environment. The framework generates a snapshot of the industry’s inherent strengths & weaknesses as part of the internal environment assessment and outlines potential growth opportunities as well as threats as part of the external environmental assessment.
2. Global Construction Equipment Industry on an Uphill Trajectory amid Continued Weakness & Uncertainty in Global Economy:
The global construction equipment industry has been on an uphill trajectory of-late after having been through the roller coaster ride over the years driven, primarily, by the rapid Chinese economic growth over the 2002-2012 decade with the commensurate rise of China as the world’s largest & most strategically significant construction market. The industry, however, has been combating significant pressures since 2012 with the industry growth rate in 2012 limited to a low, single digit value amid a difficult & uncertain macroeconomic environment in the western hemisphere and the continued weakness in Chinese market with the economy treading on the recovery path fastidiously after the country’s long bid to contain inflationary pressures through a host of monetary policy measures. The recent spurt in economic growth in China during Q3 with a mostly investment driven 7.5% GDP growth has been a much needed change ensued by a difficult outlook for 2014 with shooting inflation level and the currency being on a 20 year high that is likely to bring monetary policy measures to forefront over near term.
Additionally, sporadic fluctuations in global currency exchange rates have been putting significant pressure on profitability across OEMs. The magnitude of impact of the strengthening of Swedish Krona on Volvo’s profits has been to the tune of SEK 1 billion during Q3 2013 while weakening of Japanese Yen against the USD eroded Caterpillar’s profitability by $181 million during Q3 2013.
Industry’s Long-Haul to Recovery Spearheaded by Strong U.S. Housing Starts in 2013:
Most global OEMs are facing pressure on revenues & profitability amid difficult global macroeconomic conditions with continued, weak demand & activity in Europe & China further compounded by the ongoing slump in mining activity that has impacted profitability by altering the product sales mix across OEMs. The industry leader, Caterpillar saw topline declining by $11 billion for the first 3 quarters of the year with its resource industries segment registering a 75% contraction with low demand for mining equipment.
The industry & macro-environmental developments indicate towards tough projections for 2013 with the industry growth projected to stay flat at best and contract by 5%-10% at worst in 2013. In the U.S., housing starts have been encouraging so far in 2013 compensating well for the dip in non-residential public construction activity coupled with the Fed’s intent to keep short term credit rates artificially low through 2014, which augurs well for the industry. The U.S. housing starts are likely to touch 1 million in 2013 while the projections for 2014 indicate towards the 1.18 million mark. The strong housing starts & modest non-residential construction activity are likely to drive replacement demand in North America and partially offset continued weakness in Europe & China.
3. Relevance & Usefulness:
Provides Inputs for Incorporating into Broader Strategic Planning & Decision-Making Process
The report provides insights & inputs to be incorporated into the broader strategic planning & decision making processes.
The report will be useful for:
-- Gaining access to Key Inputs for Strategic Planning & Decision-Making Process -- Analysis of inherent Industry Strengths & Weaknesses -- Identification & Analysis of Potential Growth Opportunities & Emerging Threats -- Gaining access to Key Industry Trends & Insights; Crucial Inputs for Decision-Makers -- Identifying & highlighting areas for making Strategic Changes, Adjustments & Realignment -- Gaining a Strategic Perspective on the Industry’s Strategic Outlook for 2014
4. For Whom:
Key Decision-Makers across Industry Value Chain
The report would be essential for those having strategic interest in the Global Construction Equipment Industry & will be especially useful for Key Decision-Makers, Top Management of Companies, OEMs, Suppliers, Distributors, Vendors and other Key Players in the Industry Value Chain as well as existing & potential Investors, Industry & Company Analysts & those associated with the Industry.
5. Report Highlights:
Visual Representation/Orientation with a Slide based Architecture
The report is comprehensive yet concise & compact at the same time; is custom-built for meetings & presentations with visual representation & orientation based on a slide architecture, being built on the Microsoft PowerPoint platform; in addition, to being a ready self-reckoner as well as a quick reference guide driving, enabling & ensuring prompt and informed decision making.
6. Key Takeaways:
Enhanced Scope of Utilization & Application with Visual Representation
This PowerPoint architecture based report provides high readability & ease of navigation and saves significant amount of time by saving the end-user the effort of sifting through voluminous pages of text besides enhancing the scope of retention, utilization & application of analysis with visual representation and incorporation of relevant images to support & supplement the analysis.
Table Of Contents
Global Construction Equipment Industry - SWOT Framework Analysis - 2014 Section - 1
Global Construction Equipment Industry - SWOT Analysis
--Industry Strengths which could be Capitalized Upon --Weaknesses to be Offset and Guarded Against --Opportunities to be Capitalized Upon --Threats to be Mitigated, Negated and Overcome
Section - 2
Global Construction Equipment Industry - Key Industry Trends