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Mobile Video Adaptation And Delivery 2013 - 2016

  • April 2013
  • -
  • TeleResearch Labs

Summary

Table of Contents

Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven’t been able to encash them. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ TV services? The aim of our first research is to shatter the hesitation of operators, particularly tier 2 and greenfield operators, who are at the toddler stage in telecoms, towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 4 years – for the time has come when you simply can’t afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers. As a Mobile Network Operator you must ask yourself: 1. Are you having a hard time in network management for delivering seamless quality mobile video & TV services'2. Have you thought of delving your operations in unserved/ underserved markets, globally'3. Are you at a loss as to selecting the most profitable business partnerships vis-à-vis mobile video and TV services'4. Does choosing the most appropriate business and pricing model for your mobile video services becoming an ongoing struggle for you'5. Are you confused as to whether your mobile video services’ roadmap correct'6. Are you paying enough attention on consumer/ devices segmentation'7. Is managing data traffic becoming an increasingly tough task for you'8. Are regulatory measures hindering your business prospects'9. Have you thought of newer ways to promote your mobile video & TV services or are still relying on conventional techniques'10. Have you thought of collaborating with other industries in tapping further mobile video & TV subscribers'If you affirm to any of the above questions our research could be a ready reckoner for you. As voice revenues are slowly being choked of front of MNOs worldwide is – How to keep spiraling up their ARPUs in front of this relentless assault? Granted, there’s 4G LTE/ WiMAX as a soothsayer….however, we aren’t talking of the run-of-the-mill data consumption – The global mobile data traffic would go over 10 exabytes a month by 2016 as per the research analysts of TeleResearch Labs – and video content would comprise the lion’s chunk of the matter. Why is this so? Well, firstly, owing to the simple fact – What’s visualised is better perceived/ understood, globally, be it an avid music lover or a porn addict (no pun intended), or, the big-shot C-Level executive of any business, be it Telecoms, IT, Retail, Manufacturing etc. With the varied differences in the socio-economic make-up of countries spanning from North America to the depths of Africa, and the fastly-rising lifestyles of people in Asia, to Australia & New Zealand, the time is Now for all MNOs & the producers of mobile communications devices to Act rather than feel hopelessly outdated within the next 4 years – And that’s what led to the birth of our latest investigation, justifiably titled – Mobile Video Adaptation & Delivery, 2013 – 2016.Mobile video & TV services have been around for almost over a decade…and yet mobile network operators haven’t been able to encash them. Why? Is it the fear they harbour against the required network upgrades and CAPEX associated with it or have they simply shut their eyes towards the mammoth revenue opportunities possible via mobile video/ TV services? The aim of our first research is to shatter the hesitation of operators, particularly tier 2 and greenfield operators, who are at the toddler stage in telecoms, towards these services and assist them in ensuring their ARPUs are on an upward swing for the next 4 years – for the time has come when you simply can’t afford to rely on conventional mobile data offerings to your subscribers and risk being snuffed out by competitors unless you adapt to mobile video services and commence seamless, top quality video delivery on mobile devices to your customers.Who might be interested in this Report? Telecom InvestorsWith an obvious interest in the ongoing happenings within the mobile video segment of Telecoms,the report provides indepth-insight for telecom investors they cannot neglect. High concerns onthe possible variance their investments might go through, is a good enough reason why this reportwill be beneficial for them.OperatorsFor a better understanding of the dynamics of mobile video markets across the globe, this studywould also provide global opportunities and competitive analysis. Business Case Studies,Absolute picture of the mobile video subscriber growth & psychology and recent technologicaldevelopments make this a must read for better understanding of current and upcoming scenarios.Device MakersFor better product development and giving a competitive edge to the product in sync with thetechnological revolution.Service providers and Application DevelopersInsight on the market expectations and forecasting risks and opportunities as mobile videoservices would plunder along global markets in the years ahead.Content providersThe possible changes that content development might go through and issues of adaptabilitysolved.RegulatorsA study of regulatory standards maintained across the globe and the possible amendments thatmight be required.Educational Institutes (esp. in the telecom or IT sector) A complete analysis with case studies for in depth understanding of mobile video technologyrevolution. A compelling study and research material for both students and professors.

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