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Mobile Broadband Grand Prix 2013-2016

  • February 2013
  • -
  • TeleResearch Labs

Summary

Table of Contents

Formula 1 MBB Strategies to Fuel-up ARPU Tanks, Fostering Consumer Adoption, Locking Churn, and Traffic Offloading Techniques in Rural & Urban Global Mobile Markets, Constituting up-to-theAn accurate study of the present and the expected face of the telecom market based on detailed research by our experts has been supported by true data extracted from the grass root levels. This study is a conclusive report based on interviews, data mining techniques, in depth analysis, scrutiny of factual data and possible innovative propositions that could equip an entity to tackle the ongoing advancements in the industry.Executive Summary Mobile Broadband Grand Prix 2013 [aka MBG 2013] is the latest version of our Bestseller report for 2 years. Unlike earlier, this updated version takes on price wars, user segmentation, mobile Internet usages & content, urbanisation, traffic management, infra leasing & network collaborations, and App business modeling. A brief snapshot of the update: • A complete accuracy check based on new information and estimates gathered via numerous interviews with C-level executives & survey polling;• Approximately 40-50% of the makeover is attributable to the real-time, genuine feedback of existing customers;• Concrete guidelines & recommendations for small to mid-sized service providers (MNOs, ISPs, Device Manufacturers, etc.);• Re-evaluation of the industry forecasts & expected scenarios emerging ahead;• Innovative Mobile Revenue Sourcing strategies;And, much more... Here comes another run-of-the-mill Report…is probably you might be thinking when we talk of Mobile Broadband. Enough has been written about it over and over again and understandably, you might smirk at another Report on the same subject. But TeleResearch Labs has a different psychology altogether when it comes to research – Our analysts, even though veterans in their field, never preen themselves on being 'experts'; instead, they adopt a naïve approach to every research project, and 'attempt' to become 'experts'. And that's why when our sleuths are assigned any project, they dig right uptill they obliterate the chances of anything being left out or overlooked regarding the subject.MBB Grand Prix 2013 – 2016 is another such attempt. 2010 & 2011 were disruptive years for the telecom industry worldwide. This was probably the first time the industry realised just how mammoth the task is to manage the spiraling data traffic on their networks as it reached nearly 597 petabytes per month at 2011 year-end. The consumer has been pampered with way too many promises, but have you – operator, vendor, device maker, really come up with a foolproof business solution to accommodate all those promises? Are you even close to managing it? Or, for some, we might ask – Can you ever manage it at all'MBB is here to stay – and it's nothing short of pathetic that nearly every research house is doing the subject to death with a stale approach. We, at TeleResearch Labs took upon this study from a different perspective altogether – over the past 1 year, our team scrutinised over 100,000 pages of official data; reviewed performance of over 300 companies globally; interviewed nearly 100 executives; and studied more than 80 business models.What the analyses revealed was shocking – We deduced that the majority of businesses are hurtling towards a bleak abyss if they continue their MBB strategies the way they are. What was even more disconcerting was the fact that many have not bothered to think beyond and are smugly sure they are up the right track. All that hoopla about sure-shot business models – be it pricing or revenue sharing, innovative VAS, ARPU enhancers, traffic offloading etc. has been shredded in our Report for we unearthed that a sea-change is required if MNOs, vendors and the app community finally get down to doing things differently rather than running up the same old path and following the same old staid business models.So that all businesses/ concerns even remotely connected to MBB ensure that they do not skid off the track in the period which is nothing short of a 'Grand Prix' of the telecoms, we have presented solutions keeping 'differentiation' in mind – to ensure that all who have what it takes, achieve their revenues and ARPU targets during the next 4 years, while cutting back churn and enhancing consumer loyalty.Pricing is fast approaching to becoming a second-hand tool for cutting churn – VAS would be the stronger one, but then again, are you sure you are tapping enough into the average consumer's psychology to keep on enticing him with your VAS'Moreover, is your technology really supportive to all the VAS your marketing team might be envisaging'There's a sea of 'unexploited' consumers left to fish in. Do not think the fish will bite the hook – You have to bait them.Europe and North America would lag behind Asia Pacific in MBB growth. Why'MNOs in these regions need to drive consumer adoption in strategically different ways. Asia Pacific is huge in terms of population – and that alone is one of the factors; but then you must consider that relatively larger portions of the region are highly underserved. Socio-economic constraints of the sub-regions have to be conquered to blast them with MBB.Towards this the MNOs must adopt a long-term strategy, one in which they should not be expecting too much too soon.On the other hand, markets in Europe and North America have a different composition. The challenge lies not really in expanding the MBB base, but rather, to 'enhance' it. The psychological make-up of an average user in these regions is like a child reaching adolescence overnight – it is the case of too much too soon. MNOs and vendors need a different approach now. More customisation is required, both in terms of MBB offerings and smartphones.The next 4 years are do-or-die for many players – it's the 'Grand Prix' of the Telecoms industry in which the winner would be the one who drives Mobile Broadband the hardest, smartest way. Our Report essentially provides you the tools to do that very thing – Drive Mobile Broadband till you annihilate each and every potential consumer segment, worldwide, to the point they come to depend upon MBB, be it the ritzy settings in the USA and Western Europe or the murky darkness of Africa or the vast sands of the Middle East.MBB Grand Prix 2013 – 2016 spans across the telecom globe and covers every nerve of the industry – Be it the ammunition on MBB market penetration in unserved, underserved regions, stifling churn in saturating markets; analysing the scope of various technological platforms vis-à-vis MBB, traffic management and offloading solutions, innovative VAS and many more…our analysts haven't left out anything. Besides, we have given detailed MBB forecasts (global and regional) on subscribers, revenues, ARPUs (including 3 global giants), mobile apps, mobile messaging traffic like SMS, MMS, mobile e-mail and IM, consumer adoption of various technology platforms etc. in a whooping number of 128 figures and 39 tables. As an add-on, we have packed in numerous compelling case studies on MNOs and app stores.So, do not wait – The MBB Grand Prix has begun. Fuel-up, get set, and step on the accelerator now!

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