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Global Surface Mount Technology (SMT) Placement Equipment Market

  • December 2013
  • 104 pages
  • Frost & Sullivan
Report ID: 1939387


Table of Contents

Resurgence in Customer Orders Stabilizes the Market

This study analyzes growth opportunities and current trends in the global surface mount technology (SMT) placement equipment market. The increasing complexity of electronic assembly and the miniaturization of components have bolstered demand for SMT placement equipment ever since the market downturn from 2012 to early 2013. The research study includes detailed analysis into high-speed SMT placement equipment, medium-speed SMT placement equipment, and low-speed SMT placement equipment market. The study includes product, regional, technology, and competition analyses in each segment for more accurate market intelligence to aid business decisions.

Executive Summary

• The global SMT placement equipment market generated revenues of $X million in 2013. The market is anticipated to grow at a CAGR of X% between 2013 and 2020 to reach an estimated $X million in 2020.
• The SMT placement equipment market continued to face slowdown in orders and overall growth throughout 2012 and for most companies into Q1 of 2013.
• Increasing demand from consumer electronics and computing, especially smartphones and tablets, is expected to further strengthen demand for SMT placement equipment during the forecast period.
• The market for used equipment is strong, and the current economic situation has helped further strengthen demand. This has also hindered sales of new equipment.
• The SMT placement equipment market is facing further impediments of declining price and very high competition. As a result, while there is increasing demand for unit shipments, overall revenue growth is expected to be nominal during the forecast period.
• Technology innovation and product differentiators are vital for success. Interestingly, most companies feel that high-speed placement equipment manufacturers are aiming to increase flexibility and vice versa with highly flexible SMT placement equipment manufacturers.
• SMT placement equipment manufacturers are expected to rely on good client relationships for up-sell as well as customer loyalty.
• Flexibility will become an important parameter apart from placement speeds. Companies like Europlacer and Micronic Mydata are well ahead of the competition in the flexible placement equipment segment.
• Intelligent feeder technology is expected to become the norm. With increasing manufacturing complexity and changeovers, the need for increased feeder capacity will be of focus.
• For any company to compete effectively, technology innovation will be important. Other areas of focus include the need to address the smaller footprint and lower cost per board aspects.
• Consumer products are becoming extremely dense and populated and of a smaller footprint. This has led to demand for automated and accurate placement requirements.
• High-performance devices are further expected to drive demand for state of the art SMT software platforms. As product complexity continues to grow, the demand for high quality assurance in placement processes is rising.
• These factors are further expected to bolster SMT placement equipment market during the forecast period.

CEO’s Perspective

1. The SMT placement equipment market will benefit from stabilizing demand in consumer electronics, computing and storage, and telecom industries.
2. The SMT placement equipment market will continue to face declining prices in Asia-Pacific compared to more stable price points in North America and Europe.
3. Improving speed, feeder technology, software platforms, communication algorithms, flexibility, accurate placement, and efficiency will drive product innovation.
4. Competitive positioning is expected to remain constant with an increasing emphasis on strategic partnerships to drive sales and mergers and acquisitions for broadening the product portfolio.

Market Overview—Definitions

• The scope of the study is placement equipment used in electronics assembly such as a printed circuit board assembly. The scope of the study does not extend to semiconductor fabrication or manufacturing. The study includes revenue forecasts based on product and geographic segmentation.
• The study includes revenues and analysis from the perspective of equipment sales, software, and used equipment.
• Product segment includes:
oLow-speed placement machines: < X components per hour (CPH)
oMedium-speed placement machines: X CPH to X CPH
oHigh-speed placement machines: > X CPH
• Geographic regions include:
oNorth America
oWestern Europe includes Germany, The United Kingdom, France, Denmark, Norway, Sweden, Finland, Iceland, Ireland, and Spain
oCentral and Eastern Europe includes the Czech Republic, Hungary, Poland, Estonia, Lithuania, Bulgaria, and Romania
oRest of World
• All revenues are in USD unless otherwise specified.
• Vertical market segmentation includes:
oConsumer electronics
oComputing and storage
oOthers (includes medical, aerospace and defense (A&D), industrial, and green technology)
• Electronics Manufacturing Service (EMS) Providers: The strategic supply chain partners that provide manufacturing services to the OEMs. In general, EMS providers manufacture products designed by the OEMs, which are then sold under the OEMs' brand name. EMS providers have also expanded their service offerings to include design services as well as distribution and logistic services.
• Original Equipment Manufacturers (OEMs): Companies that design and manufacture products to sell under their own brand names. However, OEMs now outsource design, manufacturing, and other related operations to contract manufacturers and retain only their core competencies, which include marketing, sales, and branding.
• Original Design Manufacturers (ODMs): Contract manufacturers whose core competency is offering flexible design resources to OEMs. They also provide manufacturing services at a smaller range as compared to EMS providers. ODMs retain their Internet protocol (IP) and sometimes sell products within the market under their own brand names.

Key Questions This Study Will Answer

Is the SMT placement equipment market growing, how long will it continue to grow, and at what rate?
Which are the high-growth segments? How do demand and growth opportunities vary by geographic region?
How will the demand for SMT placement equipment evolve over time? What is the percentage of revenue from end-customers?
Are the services currently offered meeting customer needs or is additional development needed?
Are SMT placement equipment manufacturers ready to tackle the challenges of increasing competition? What do they need to cultivate in terms of best practices to take their businesses to the next level? How will this affect order fulfillment and distribution strategy?

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