Table of Contents
Alcoholic drinks continued to see declining demand in 2013 as consumers displayed a growing preference for more moderate alcohol consumption levels. Germany’s population is rapidly ageing, and health concerns are continuously growing in importance in terms of consumers’ purchasing decisions. A further obstacle to sales in 2013 was the population decline and the ageing society. As a result, alcoholic drinks in Germany faced volume declines of accelerating pace across the entire review period.
Euromonitor International’s Alcoholic Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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