Formosa Optical Technology is expected to further commit to a strategy to make its image and stores more contemporary. Reinvigorating the company’s brand will help grow its appeal to young consumers. Intense advertising and brand reinforcement which have worked well in the past are anticipated to continue to be a major approach for the company, with celebrity endorsement remaining crucial. Store upgrades are also likely to continue to be important for the brand to be relevant to the growing...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Eyewear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Formosa Optical Technology Co Ltd in Eyewear (Taiwan) FORMOSA OPTICAL TECHNOLOGY CO LTD IN EYEWEAR (TAIWAN) Euromonitor International September 2015
LIST OF CONTENTS AND TABLES
Strategic Direction Key Facts Summary 1 Formosa Optical Technology Co Ltd: Key Facts Summary 2 Formosa Optical Technology Co Ltd: Operational Indicators Company Background Chart 1 Formosa Optical Technology Co Ltd: Formosa Optical in Taipei Internet Strategy Private Label Summary 3 Formosa Optical Technology Co Ltd: Private Label Portfolio Competitive Positioning Summary 4 Formosa Optical Technology Co Ltd: Competitive Position 2014