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Formosa Optical Technology Co Ltd in Eyewear (Taiwan)

  • September 2015
  • -
  • Euromonitor International
  • -
  • 3 pages

Formosa Optical Technology is expected to further commit to a strategy to make its image and stores more contemporary. Reinvigorating the company’s brand will help grow its appeal to young consumers. Intense advertising and brand reinforcement which have worked well in the past are anticipated to continue to be a major approach for the company, with celebrity endorsement remaining crucial. Store upgrades are also likely to continue to be important for the brand to be relevant to the growing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Formosa Optical Technology Co Ltd in Eyewear (Taiwan)
FORMOSA OPTICAL TECHNOLOGY CO LTD IN EYEWEAR (TAIWAN)
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Formosa Optical Technology Co Ltd: Key Facts
Summary 2 Formosa Optical Technology Co Ltd: Operational Indicators
Company Background
Chart 1 Formosa Optical Technology Co Ltd: Formosa Optical in Taipei
Internet Strategy
Private Label
Summary 3 Formosa Optical Technology Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Formosa Optical Technology Co Ltd: Competitive Position 2014












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