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Formosa Optical Technology Co Ltd in Eyewear (Taiwan)

  • September 2015
  • -
  • Euromonitor International
  • -
  • 3 pages


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Formosa Optical Technology is expected to further commit to a strategy to make its image and stores more contemporary. Reinvigorating the company’s brand will help grow its appeal to young consumers. Intense advertising and brand reinforcement which have worked well in the past are anticipated to continue to be a major approach for the company, with celebrity endorsement remaining crucial. Store upgrades are also likely to continue to be important for the brand to be relevant to the growing...

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Product coverage: Contact Lenses, Spectacles.

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