Table of Contents
Formosa Optical Technology is expected to further commit to a strategy to make its image and stores more contemporary. Reinvigorating the company’s brand will help grow its appeal to young consumers. Intense advertising and brand reinforcement which have worked well in the past are anticipated to continue to be a major approach for the company, with celebrity endorsement remaining crucial. Store upgrades are also likely to continue to be important for the brand to be relevant to the growing...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Contact Lenses, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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