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  4. > Strategic Analysis of the North American Market for Tire Pressure Monitoring Systems

OEM Preference for Direct TPMS Will Cap Indirect TPMS at 2% Penetration by 2020

Key Findings

Almost 99.7% of the revenue in the North American tire pressure monitoring system (TPMS) market is currently contributed by direct TPMS.

Region Level
The North American TPMS market is expected to contribute a revenue of about $xx billion in 2020, at a compound annual growth rate (CAGR) of xx %.

Technology Mix
The TPMS market in North America is more inclined toward direct systems rather than indirect systems.

OEM Level
Audi and Volkswagen (VW) of the Volkswagen Group prefer an indirect system over a direct system.
Original equipment manufacturers (OEMs) such as Honda and Fiat are expected to follow the same in the coming years.

Suppliers
Schrader is the market leader for direct TPMS in North America. NIRA Dynamics and Continental are fast-growing suppliers of indirect systems with a tire pressure indicator (TPI) and a deflation detection system (DDS) with LocSync software.

Comparative Analysis by Segment

- While suppliers of direct TPMS focus on producing low-cost TPMS solutions, the suppliers of indirect TPMS target customer value enhancement.
- Demand growth is from xx million units in 2012 to about xx million units in 2020.
- Suppliers are eager to produce cost-efficient direct TPMS sensors to compete with low-cost indirect TPMS. Focus is more toward the development of sensing technologies.
- OEMs and consumers will likely prefer indirect TPMS over direct TPMS in the coming years.
- Suppliers address the requirements of customers to add more value to their products.

Key Conclusions and Future Outlook

Trends of TPMS market will have positive but flat growth until 2020.

Market Status :
- Robust growth is observed in the market, and TPMS legislation is driving the growth of TPMS.
- The market is expected to have steady growth until 2020.

Competition
- With a combined share of xx %, the market is consolidated by xx participants (Schrader, Continental, and Pacific) in North America.
- Competition is aggressive from market participants such as Pacific and Continental and newer participants for intelligent tires.

Solutions
- Interest persists in reducing the price of direct TPMS sensors.
- Higher level of awareness among end users is pushing concentration levels toward indirect systems.

Technology
- The market will likely shift from direct to indirect TPMS in the coming years.
- Hybrid TPMS is expected to gain significance after 2018.
- Deflation warning with auto-location and intelligent tires has potential in the future.

Value Proposition
- Suppliers have the ability to offer low-cost direct TPMS sensors with high performance.
- OEMS have the ability to integrate applications into TPMS (for example, remote keyless entry (RKE) and direct TPMS) and provide battery-less TPMS sensors.
- Systems will be fuel-efficient.

Barriers in the North American Market
- There is a need for consumer/public awareness.
- With cost competitiveness, there is a need to adapt strategic pricing methods that incorporate advanced embedded and sensing technologies.

Table Of Contents

Strategic Analysis of the North American Market for Tire Pressure Monitoring Systems
Executive Summary
Research Scope, Objectives, Methodology, and Background
Definitions and Segmentation
Market Overview
Megatrends and Industry Convergence Implications
Total TPMS Market
- External Challenges: Drivers and Restraints
- Forecast and Trends
- Market Share and Competitive Analysis
Conclusions and Future Outlook
Appendix

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