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Global Enterprise Video Webcasting Solutions Market

  • January 2014
  • -
  • Frost & Sullivan
  • -
  • 114 pages

Summary

Table of Contents

Surge in Enterprise Video Use Makes Webcasting a Key Feature in Holistic Enterprise Video Solutions

Enterprise video webcasting solutions (EVWS) are a strategic way for businesses to combat compressed business cycles. Solution adoption is growing, driven by the explosion of BYOD and telecommuting, maturing enterprise IT departments and CIOs, and the availability of easier-to-use tools in subscription formats. On the flip side, bandwidth limitations and market fragmentation are some of the market challenges. This study contains detailed explanations of market drivers and restraints, global and regional revenue forecasts from 2013–2019, competitive landscape, and other industry trends and implications. All 16 major vendors in this market were interviewed. Information was also obtained from secondary research.

Executive Summary

• Enterprise video webcasting solutions (EVWS) encompass hardware and software point solutions as well as end-to-end platforms that enable enterprises to capture and stream live video within the firewall.
• The EVWS market is growing as an increasing number of enterprises now use webcasts as a business-critical communications tool. Maturing IT departments, the surge in bring your own device (BYOD) uptake, cost savings realized through webcasting, significant growth curve of video conferencing, and compliance requirements drive market growth.
• On the flip side, lack of awareness about solution sets, confusing pricing models, market fragmentation, and bandwidth limitations hold the market back. Growth in the EVWS market is driven primarily by growth in North America and Latin America (NALA), followed by Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).
• Although the market is agnostic to verticals by application, size matters here. Larger enterprises with highly dispersed workforces are adopting EVWS faster than others. Technology and business services companies, financial institutions, and healthcare and pharmaceutical firms have been leading consumers of video webcasting solutions.
• Within the enterprise space, EVWS are most commonly used for executive broadcasts, corporate communications, and training purposes.
• A number of different vendors from the larger video ecosystem, with various core competencies, are slowly entering and gauging the enterprise video webcasting market. By revenue, the market is led by Qumu, followed closely by VBrick Systems. Other key participants include Cisco, InterCall, Haivision, LifeSize, Polycom, Origin Digital, and Kontiki.
• In many use-cases, enterprise communications are time-sensitive and need to be live, conveying business-critical information to employees with the greatest effect and speed. At the same time, on-demand video assets also serve many different business-critical functions, especially from a compliance and governance perspective, such as training and organizational development needs.
• Thus, solutions that can cater to both live and on-demand use-cases are gaining popularity, especially for larger organizations with highly distributed workforces, such as multi-location retailers and technology companies.
• Within the enterprise space, EVWS are most commonly used for executive broadcasts, corporate communications, and training purposes.
• A number of different vendors from the larger video ecosystem, with various core competencies, are slowly entering and gauging the enterprise video webcasting market. By revenue, the market is led by Qumu, followed closely by VBrick Systems. Other key participants include Cisco, InterCall, Haivision, LifeSize, Polycom, Origin Digital, and Kontiki.
• In many use-cases, enterprise communications are time-sensitive and need to be live, conveying business-critical information to employees with the greatest effect and speed. At the same time, on-demand video assets also serve many different business-critical functions, especially from a compliance and governance perspective, such as training and organizational development needs.
• Thus, solutions that can cater to both live and on-demand use-cases are gaining popularity, especially for larger organizations with highly distributed workforces, such as multi-location retailers and technology companies.
• Although, a few vendors have begun moving to subscription-based pricing, the market majority still charges customers based on usage. Driven by the consumer feedback, tiered subscription models will slowly but surely become the standard and encourage greater video use within the corporate enterprise.
• Although demand for EVWS is growing, Frost & Sullivan expects the industry to converge over the forecast period. Eventually, EVWS will cease to exist as a stand-alone solution and will be seen as part of the larger enterprise video suite of products.
• In 2013, Frost & Sullivan estimates that the EVWS market earned $X million in revenue. The market will grow to $X million by 2019.
• Superior client touch, interoperability, and scalability will be differentiating factors for vendors in this rapidly changing market.

CEO’s Perspective

1. Highest revenue growth is expected from the NALA region. The emerging markets within APAC and EMEA promise substantial growth beyond the forecast period.
2. Based on reported demand, vendors who optimize their EVWS to meet specific needs of technology, financial services, healthcare, and education verticals stand to gain the most over the forecast period.
3. Among all features of EVWS, maximizing QoE* within bandwidth constraints and OOB* support for secure, scalable, and measurable webcasts are the strongest differentiators.
4. The future is brightest for vendors who can evolve past component products to offer end-to-end solutions and platforms, both on premise and in the cloud.
5. EVWS as a standalone market will fade—vendors should look to merge or acquire to develop comprehensive enterprise video platforms spanning creation, management, playback, and reporting of video.

Key Questions This Study Will Answer

What are the factors that will drive the growth of this market? What are the challenges that will hold the market back?
Are the existing competitors structured correctly to meet customer needs?
Is the market growing? How long will it continue to grow and at what rate?
What are the current pricing trends in the market, and how will it evolve in the future?
What technical trends are shaping the marketplace today? What disruptions are on the horizon?
Which segments and regions are most rapidly adopting EVWS? How will this landscape evolve in the future?

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