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Operational Efficiency is the Key to Achieving a Profitable Bottom Line

This study analyses the various segments in the event management software market and provides market size and forecast for each of these segments. These are based on extensive secondary and primary research, which also take into account the findings of a survey directed at users of event management software across segments. The study discusses the funding patterns of firms and its implications. This is followed by a financial analysis of the entire market, based on several key financial ratios. The study then concludes with a hypothetical financial valuation that estimates returns to an entrepreneur, a venture capital investor, and a private equity investor for a typical firm in this market.

Executive Summary

• Event-related mobile applications is the most promising segment in terms of growth prospects. Though event registration is evolving rapidly, the presence of established, conventional non-software solutions in this market continues to provide stiff competition to software solutions in this market.
• The growth of the events and planning market and the proliferation of social media are two main drivers of firms in the overall event management software market.
• Newer entrants in this market begin by targeting niche audiences while mid-size firms focus on end-to-end solutions.
• Venture capitalists (VCs) are the predominant source of funding for firms in this market. In the recent past, interest from private equity has also increased, suggesting that firms in this market can explore this additional alternative as well.
• Average deal value has declined significantly after 2008 due to the high risk aversion levels of investors.
• PE investor transactions in this market has marginally increased, which implies that the event management market is evolving in terms of cash flow predictability.
• The total asset turnover for start-ups has been stable at X times while the same for mid-sized firms is X times, implying higher efficiency for start-ups.
• On the other hand, the CAPEX-to-sales ratio for start-ups has typically been less than X while the same for mid-sized firms has been greater than X times. This suggests that mid-sized firms are able to utilize their capital expenditures much more effectively than start-ups.
• A hypothetical financial model, based on relevant market data and available financial variables indicates that, ceteris paribus, an investment in this market by a venture capitalist (VC) in a start-up would result in an internal rate of return (IRR) exceeding X times while the same by a PE in a mid-sized firm would result in a IRR exceeding X times.

Research Objective and Scope

Research Objective
• To analyze the event management software market and its segments and identify key drivers and restraints
• To estimate and forecast the size of the market
• To analyze the financial performance of the market and identify areas which can enable firms to (financially) outperform in this market
• To evaluate the returns to an entrepreneur and investor participating in this market

Geographic Scope
• Global

Segments Covered
• Event registration
• Event-related mobile applications

Forecast Period
• FY 2013–2016

Ratios Analyzed
• Profitability
• Activity (Turnover)
• Liquidity
• Solvency

• Event Management Software companies
• Private Equity (PE) firms
• Venture Capital (VC) investors
• Fund managers
• Retail investors
• Sovereign wealth funds
• Hedge funds
• Insurance funds and other members of the investing community

• Frost & Sullivan in-house research expertise
• Established business and financial databases (e.g., Capital IQ)
• Company annual reports
• Published news
• Press releases

Scope of Analysis
• companies (public and private) across the globe
• funding transactions
• Transactions include PE, VC, private investment in public equity (PIPE), mergers and acquisitions (M&A) and public offering transactions.
• The scope of the market is to cover providers of software used for planning and managing events, such as meetings, conferences, seminars and workshops. This includes corporate and non-corporate events, such as non-profit events.
• Event management through manual effort is referred to as ‘non-software market’ while event management using event management software is referred to as ‘software market’. As the non-software market presents the addressable market for event management software firms, both classifications are clubbed under event management software market for this study.

Table Of Contents

Financial Analysis and Market Sizing of the Event Management Software Market
Table of Contents

1. Executive Summary
2. Research Objective and Scope
3. The Total Event Management Software Market
4. Global Event Registration Segment
5. Global Event-related Mobile Applications Segment
6. Funding Patterns and Financial Analysis
7. Financial Valuation
8. Conclusion
9. Appendix
10. The Frost and Sullivan Story

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