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Research and Forecast of China Luxury Goods Industry, 2013-2017 firstly analyses of the status quo of China’s luxury market, supply & demand and market price; and then it makes the conclusion of the existing problems of China’s luxury industry; once again, it makes the specific analysis of China and international luxury markets; finally it offers the related suggestions on the future development of China’s luxury industry as well as pointing out the market segments which will have the better market opportunity in the future. On the whole, this report can provide the decisive reference for enterprises to invest in the field.

For recent years, the targeted market of foreign luxury brands has had great changes compared with that in the primary stage. With the more and more luxury brands entering the market, the first-tier cities have less and less development space; those luxury brands begin to specialize in the demand difference among hundreds of Chinese cities and cultivate the consumption market in the second and third-tier cities.

About 30% of China’s affluent consumers live in first-tier cities, such as Beijing, Shanghai. Others live in the second and third-tier cities. It’s expected that the affluent households (with the total assets of CNY 10 million and annual income of CNY 1 million) that live in the second and third-tier cities will account for a larger proportion by 2015, and these consumers will become the strong purchasing power of luxury goods in the future.

Table Of Contents

Research and Forecast of China Luxury Goods Industry, 2013-2017
1. Overview of Luxury Goods
1.1 Brief Introduction
1.1.1 Brief Introduction
1.1.2 Essential Characteristics
1.2 Major Categories and Brands
1.2.1 Top Ten Clothing Brands
1.2.2 Top Ten Jewelry Brands
1.2.3 Top Ten Home Furnishing Brands
1.2.4 Top Ten Watch Brands
1.2.5 Top Ten Luxury Car Brands
1.2.6 Top Ten Mansion Brands
1.2.7 Top Ten Cosmetic Brands
1.2.8 Top Ten Golf Equipment Brands
1.2.9 Top Ten Eyewear Brands
1.2.10 Top Ten Pen Brands
1.2.11 Top Ten Leather Goods Brands

2. Situation of Global Luxury Goods
2.1 Development of Global Luxury Goods Industry
2.1.1 Luxury Brand Concentration Ratio
2.1.2 Industry Operation
2.2 Comparison of China and Foreign Luxury Goods Markets

3. Development Environment of China's Luxury Goods Industry
3.1 China's Economic Development Economy
3.2 Industry Policy

4. Status Quo of China's Luxury Goods Market
4.1 Market Environment
4.2 Consumption Market
4.3 Brands
4.4 Consumers
4.4.1 Ultra-Affluent Class
4.4.2 Affluent Class
4.4.3 Near-Affluent Class

5. Supply and Demand Analysis and Forecast of China's Luxury Goods Industry
5.1 Supply Analysis and Forecast of China Indigenous Luxury Goods
5.2 Demand Analysis and Forecast of China's Luxury Goods
5.2.1 China's Luxury Goods Consumption Conditions, 2008-2012
5.2.2 China's Luxury Goods Consumption Forecast, 2013-2017
5.3 Price of China's Luxury Goods
5.3.1 Price of Some Indigenous Luxury Goods
5.3.2 Price of Some International Luxury Goods
5.3.3 Factors Affecting the Price of Luxury Goods

6. Existing Problems and Development Trends of China's Luxury Goods Industry
6.1 Existing Problems
6.1.1 Unreasonable Consumption Group Structure (Too Young)
6.1.2 Blind Luxury Goods Consumption (with Irrational Consumption)
6.2 Development Trends
6.2.1 New Store Expansion to Be Accelerated
6.2.2 More Brands to Enter
6.2.3 Indigenous Brands to Grow
6.2.4 Development Model of Discount Sales
6.3 Consumption Characteristics and Development Trends of China's Luxury Goods Market

7. Major Luxury Brands in China Market
7.1 CHANEL
7.1.1 Brief Introduction
7.1.2 Business Performance
7.1.3 Brand Logo
7.2 DIOR
7.2.1 Brief Introduction
7.2.2 Business Performance
7.2.3 Brand Logo
7.3 LOUIS VUITTON
7.3.1 Brief Introduction
7.3.2 Business Performance
7.3.3 Brand Logo
7.4 BENTLEY
7.4.1 Brief Introduction
7.4.2 Business Performance
7.4.3 Brand Logo
7.5 ROLEX
7.5.1 Brief Introduction
7.5.2 Business Performance
7.5.3 Brand Logo

8. Development Suggestions on China's Indigenous Luxury Industry
8.1 Fields Having the Opportunity to Produce the Luxury
8.1.1 Jewelry Brands
8.1.2 Clothing and Accessories
8.1.3 Liquor
8.1.4 Tea
8.1.5 Porcelain
8.2 Difficulties for China to Develop Indigenous Luxury Brands
8.2.1 Lacking Good External Development Environment
8.2.2 Being Bound by Traditional Consumption Concept
8.2.3 Brand Operators Lacking the Marketing Capability
8.3 Marketing Strategies of Creating Indigenous Luxury Brands
8.3.1 Mastering the Market Momentum and Improving the Popularity
8.3.2 Improving Product Quality and Highlighting Unique Features
8.3.3 Upgrading the Brand and Being Progressive
8.3.4 Improving the Consumption Experience and Maintaining the Customer Loyalty

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