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  4. > Strategic Analysis of the Tyre Pressure Monitoring Systems Market in Europe

Legal Compliance of Indirect Systems Increases Original Equipment Manufacturers’ Preference

Executive Summary—Key Findings

Almost % of tyre pressure monitoring systems’ (TPMS) revenue in Europe at present is contributed by direct TPMSs.
- TPMS, which are currently contributing € million to the European automotive market, are expected to generate revenue of € million by 2020 with CAGR of xx%.
- A consistent level of technology mix of both direct and indirect systems is expected in the European market from 2012 to 2020.
- The trend is predicted to shift towards indirect systems with the introduction of second-generation indirect systems.
- In the European market, Audi and Volkswagen of Volkswagen Group prefer indirect systems over direct systems.
- OEMs such as Honda and Fiat are expected to follow the same trend in the coming years.
- Schrader is the market leader for direct TPMS in both regions. Dunlop Tech and Continental are fast-growing suppliers of indirect systems.

Competitive Positioning of Key Suppliers

Growing competition between direct and indirect system will impact the market position of direct TPMS suppliers.
- Schrader leads the European market for TPMS with snap-in sensors. It closely competes with Continental.
- Dunlop Tech is the 2nd leading provider of indirect TPMS solutions. In cooperation with BOSCH and their customers, such as BMW, they focus on delivering fuel-efficient TPMS solutions.
- TRW’s hybrid TPMS provide an auto-location function by combining direct sensors and information from ABS*/ESC* sensors.

Key Conclusions and Future Outlook

Low-cost TPMS solutions with a high performance-cost ratio from the suppliers are expected drive growth of the TPMS market.

Market Status
- Robust growth is observed in the market and the TPMS legislations are rigorously driving the growth of TPMS
- Expected to have steady growth until 2020.

- Continental & Schrader hold xx% of the market in Europe for direct TPMS and 65% is held by Continental & Dunlop Tech for indirect TPMS
- Aggressive competition from market players like Schrader, Dunlop Tech, Continental, and newer participants for intelligent tyres

- Interest persists in reducing the price of the direct TPMS sensor
- Higher levels of awareness among end users pushing concentration levels toward indirect systems

- The market is likely to shift from manual direct to indirect TPMS post-2014 and also to hybrid TPMS post-2018
- Deflation warning with auto-location and intelligent tyres have potential in the future

Value Proposition
- Suppliers have the ability to offer low-cost direct TPMS sensors and a high-cost performance solution
- OEMs have the ability to integrate applications into TPMS (e.g., RKE* + direct TPMS) and provide battery-less TPMS sensors
- Fuel-efficient systems

Barriers in European Market
- Need for consumer/public awareness
- Cost competitiveness: need to adapt strategic pricing methods incorporating advanced embedded and sensing technologies

Table Of Contents

Strategic Analysis of the Tyre Pressure Monitoring Systems Market in Europe
Executive Summary
Research Scope, Objectives, Methodology, and Background
Definitions and Segmentation
Market Overview
Mega Trends and Industry Convergence Implications
TPMS Market
External Challenges: Drivers and Restraints
Forecast and Trends
Market Share and Competitive Analysis
Conclusions and Future Outlook

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