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Augmented Reality (AR) offers real time display of real-world images with computer generated information, while Virtual Reality (VR) involves a computer generated virtual environment presented to the user in such a way that it resembles reality. United States Augmented Reality (AR) & Virtual Reality (VR) market is one of the fastest growing AR & VR markets across the globe. The market is witnessing growth due to rising demand for head-mounted displays and smart glasses in consumer electronics segment; rising national security concerns driving use of technologically upgraded products in defense sector; growing need for smart glasses in logistics and education sector for additional valuable information; rising defense spending by the government; and increased IT spending in defense sector. Moreover, increasing concerns regarding car accidents on roads and use of navigational guidance are propelling demand for augmented reality head-up displays in the country’s automotive sector.

According to “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2020”, the market for augmented reality and virtual reality in the United States is projected to grow at a CAGR over 37% during 2015-2020. Growing adoption in automotive, pico-projectors, and gaming & entertainment industries, for display of information, along with facilitation of real-time human interaction with objects and digital devices, are anticipated to be the major growth drivers for United States augmented reality & virtual reality market over the next five years. The market is segmented into Head-Mounted Display (HMD) products, Head-Up Display (HUD) products, smart glasses, and handheld device applications, wherein HMD products held the largest revenue share in 2014. United States augmented reality & virtual reality market is majorly dominated by BAE Systems, Thales Defense and Security, Inc., and Rockwell Collins, Inc. “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2020” discusses the following aspects of augmented reality and virtual reality market in the United States:

- United States Augmented Reality and Virtual Reality Market Size, Share & Forecast
- Segmental Analysis - By Augmented Reality & Virtual Reality Products, By Application & By Region
- Policy & Regulatory Landscape
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

- To gain an in-depth understanding of United States augmented reality and virtual reality market
- To identify the on-going trends and anticipated growth over the next five years
- To help industry consultants, augmented reality & virtual reality product manufacturers and distributors align their market-centric strategies
- To obtain research-based business decisions and add weight to presentations and marketing material
- To gain competitive knowledge of leading market players
- To avail 10% customization in the report without any extra charges and get research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with augmented reality and virtual reality product manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Table Of Contents

United States Augmented Reality and Virtual Reality Market Forecast and Opportunities, 2020
1. Research Methodology
2. Analyst View
3. Product Overview
4. Global Augmented Reality and Virtual Reality Market Overview
5. United States Augmented Reality and Virtual Reality Market Outlook
5.1. Market Size and Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share and Forecast
5.2.1. By Product Type
5.2.2. By End Use Industry
5.2.3. By Company
5.2.4. By Region
6. United States Augmented Reality and Virtual Reality Head-Mounted Display (HMD) Market Outlook
6.1. Market Size and Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share and Forecast
6.2.1. By End Use Industry
7. United States Augmented Reality Head-Up Display (HUD) Market Outlook
7.1. Market Size and Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share and Forecast
7.2.1. By End Use Industry
8. United States Augmented Reality Smart Glass Market Outlook
8.1. Market Size and Forecast
8.1.1. By Value
8.1.2. By Volume
8.2. Market Share and Forecast
8.2.1. By End Use Industry
9. United States Augmented Reality Handheld Device Applications Market Outlook
9.1. Market Size and Forecast
9.1.1. By Value
9.1.2. By Number of Application Downloads
9.2. Market Share and Forecast
9.2.1. By End Use Industry
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends and Developments
11.1. Rising Use of AR in Pico-Projectors
11.2. Growing Use of Laser Diode in AR enabled Head-up Display Market
11.3. AR for Enhanced Gaming Experience
11.4. Growing Penetration of Head-Up Displays (HUDs) in Automotive Sector
11.5. Market Consolidation
12. United States Economic Profile
13. Competitive Landscape
13.1. Competition Matrix
13.2. Company Profiles
13.2.1. BAE Systems, Inc.
13.2.2. Thales Defense and Security, Inc.
13.2.3. Rockwell Collins, Inc.
13.2.4. Denso International America, Inc.
13.2.5. Delphi Automotive LLP
13.2.6. Oculus VR
13.2.7. Google, Inc.
13.2.8. Vuzix Corporation
13.2.9. Microsoft Corporation
13.2.10. Recon Instruments, Inc.
14. Strategic Recommendations


List of Figures

Figure 1: United States Augmented Reality and Virtual Reality Market Landscape
Figure 2: United States Augmented Reality and Virtual Reality Market Size, By Value, 2010-2020F (USD Million)
Figure 3: United States Augmented Reality and Virtual Reality Market Size, By Volume, 2010-2020F (Million Units)
Figure 4: United States IT Budget, 2011-2015 (USD Billion)
Figure 5: United States Augmented Reality and Virtual Reality Market Share, By Product Type, By Value, 2010-2020F
Figure 6: United States Augmented Reality and Virtual Reality Market Share, By End Use Industry, By Value, 2010-2020F
Figure 7: United States Aerospace Industry Sales, By Product Group, By Value, 2011-2015P (USD Billion)
Figure 8: United States Augmented Reality and Virtual Reality Market Size, By Company, By Value, 2010-2020F
Figure 9: United States Augmented Reality and Virtual Reality Market Size, By Region, By Value, 2010-2014 (USD Million)
Figure 10: United States Augmented Reality and Virtual Reality Market Size, By Region, By Value, 2015E-2020F (USD Million)
Figure 11: United States Augmented Reality and Virtual Reality Market Share, By Region, By Value, 2010-2020F
Figure 12: United States Augmented Reality and Virtual Reality Head-Mounted Display (HMD) Market Size, By Value, 2010-2020F (USD Million)
Figure 13: United States Augmented Reality and Virtual Reality Head-Mounted Display (HUD) Market Size, By Volume, 2010-2020F (Million Units)
Figure 14: United States Augmented Reality and Virtual Reality Head-Mounted Display (HMD) Market Share, By End Use Industry, By Value, 2010-2020F
Figure 15: United States Augmented Reality Head-Up Display (HUD) Market Size, By Value, 2010-2020F (USD Million)
Figure 16: United States Augmented Reality Head-Up Display (HUD) Market Size, By Volume, 2010-2020F (Million Units)
Figure 17: United States Augmented Reality Head-Up Display (HUD) Market Share, By End Use Industry, By Value, 2010-2020F
Figure 18: North-America Military Spending Share, By Country, 2014
Figure 19: United States Luxury Car Market Size, By Volume, 2010-2020F (Million Units)
Figure 20: United States Air Passenger Traffic, 2010-2014 (Million)
Figure 21: North America Aircraft Carriers Demand Projection, By Volume, 2014-2023, 2023-2032 (Units)
Figure 22: National Aeronautics and Space Administration (NASA) Budget, 2010-2019P (USD Billion)
Figure 23: United States Augmented Reality Smart Glass Market Size, By Value, 2012-2020F (USD Million)
Figure 24: United States Augmented Reality Smart Glass Market Size, By Volume, 2012-2020F (Million Units)
Figure 25: United States Augmented Reality Smart Glass Market Size, By End Use Industry, By Value, 2012-2020F
Figure 26: United States Augmented Reality Handheld Device Applications Market Size, By Value, 2010-2020F (USD Million)
Figure 27: United States Augmented Reality Handheld Device Applications Market Size, By Number of Application Downloads, 2010-2020F (Million Units)
Figure 28: United States Augmented Reality Handheld Device Applications Market Share, By End Use Industry, By Value, 2010-2020F
Figure 29: United States Inbound Travels, 2010-2014 (Million Individuals)
Figure 30: United States Smartphone Users, 2010-2014 (Million Individuals)
Figure 31: United States Defense Budget, 2013-2019P (USD Billion)
Figure 32: United States Pico-Projectors Market Size, By Value, 2010-2020F (USD Million)
Figure 33: United States Continuous Wave Laser Diode Market Size, By Value, 2010-2020F (USD Million)
Figure 34: United States Passenger Car Market Size, By Volume, 2010-2020F (Million Units)

List of Tables

Table 1:United States Augmented Reality and Virtual Reality Market Size, By Product Type, By Value, 2010 - 2014 (USD Million)
Table 2:United States Augmented Reality Market Size, By Product Type, By Value, 2015E - 2020F (USD Million)
Table 3:United States Augmented Reality and Virtual Reality Market Size, By End-Use Industry, By Value, 2010 - 2014 (USD Million)
Table 4:United States Augmented Reality Market Size, By End-Use Industry, By Value, 2015E - 2020F (USD Million)
Table 5:United States Augmented Reality and Virtual Reality Head-Mounted Display (HMD) Market Size, By End-Use Industry, By Value, 2010 - 2014 (USD Million)
Table 6:United States Augmented Reality Head-Mounted Display (HMD) Market Size, By End-Use Industry, By Value, 2015E - 2020F (USD Million)
Table 7:United States Augmented Reality Head-Up Display (HUD) Market Size, By End-Use Industry, By Value, 2010 - 2014 (USD Million)
Table 8:United States Augmented Reality Head-Up Display (HUD) Market Size, By End-Use Industry, By Value, 2015E - 2020F (USD Million)
Table 9:United States Augmented Reality Smart Glasses Market Size, By End-Use Industry, By Value, 2012 - 2014 (USD Million)
Table 10:United States Augmented Reality Smart Glasses Market Size, By End-Use Industry, By Value, 2015E - 2020F (USD Million)
Table 11:United States Augmented Reality Handheld Device Applications Market Size, By End-Use Industry, By Value, 2010 - 2014 (USD Million)
Table 12:United States Augmented Reality Handheld Device Applications Market Size, By End-Use Industry, By Value, 2015E - 2020F (USD Million)

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