This report analyzes the worldwide markets for Cider in US$ Million (Annual Revenues). The report provides separate comprehensive analytics for US, Europe, Asia-Pacific and Rest of World. Annual estimates and forecasts are provided for each region for the period 2006 through 2015. The report profiles 107 companies including Aston Manor Brewery, C&C Group Plc, Carlsberg UK Ltd., Green Mountain Beverage Company, Halewood International Ltd., Heineken UK Ltd., Marston's Beer Company, and SABMiller Plc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
Global Fruit And Vegetable Industry
CIDER MCP-6221
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
Cider - Growth Despite Adversities II-1
Current & Future Analysis II-1
Cider Manufacturers Move Towards Lightweight Bottles II-1
Growing Market for Premium Cider Products II-2
White Cider - A Low-Cost Substitute to Apple Juice II-2
Consolidation Gains Strength II-2
2. PRODUCT OVERVIEW II-3
An Introduction to Cider II-3
Quality and Composition of Cider II-3
Creating Apple Blends II-4
Types of Cider II-4
Cider Preparation Process II-5
Grading II-5
Refrigeration II-5
Washing II-5
Grinding II-6
Pressing II-6
Filtering and Sedimentation II-6
Jugging II-7
Storage of Apple Cider II-7
Enhancing Shelf Life of Cider II-7
3. HARD CIDER - AN INSIGHT II-8
Fermentation Process II-8
Factors Influencing Hard Cider Consumption II-8
Flavors II-8
Seasonal Variations II-8
Packaging & Marketing Strategies II-8
Prospective Customers II-9
Substitutes for Apple Juice II-9
Challenges Facing Hard Cider Market II-9
4. PRODUCT INNOVATIONS/INTRODUCTIONS II-10
Cornish Orchards & Sharp's Introduce Orchard Cider II-10
Westons Launches Premium Organic Light Cider II-10
Thatchers’ Introduces Katy Rose II-10
Kopparberg Launches New Cider Variants II-10
PLN Introduces El Gaitero in Off-trade Cider Market II-10
Gaymer Cider Re-launches Blackthorn II-10
Magners Launches Magners Pear II-11
WKD Launches WKD Core II-11
C&C Group Adds Bulmers Pear to Bulmers Cider Portfolio II-11
Crispin Cider Introduces Crispin Natural Hard Apple Cider II-11
Vok Beverages Launches Two New Cider Brands II-11
S&N UK Launches Bulmers Pear Cider in New Pack Format II-11
S&N Launches Bulmers Light II-12
S&N Introduces Jacques Orchard Fruits II-12
Herrljunga Cider and Halewood International Introduces
Revamped +46 Cider II-12
S&N UK Introduces Draught Bulmers Pear II-12
Sheppy’s Cider Launches Farmers Harvest Centenary Cider II-12
ICB Introduces Lime and Raspberry Pear Cider II-13
Halewood International Launches New Cider Brands II-13
5. RECENT INDUSTRY ACTIVITY II-14
Constellation Brands Divests UK Cider Business II-14
Coors Brewers Adopts a New Name II-14
Adnams Enters into Partnership with Hogans Cider II-14
Aspall Enters into Partnership with Little World in the UK II-14
Domaine Pinnacle Enters New Markets II-15
Heineken International Diageo and Namibia Breweries Enter into
Joint Venture II-15
Spendrups Bryggeri Acquires Hellefors Bryggeri II-15
Sunrise Acquisitions Acquire Scottish & Newcastle II-15
C&C Group Selects Coors Brewers as Distributing Partner II-16
Scottish & Newcastle Divests S.A Stassen Ciders II-16
S&N Enters into Joint Venture with Jygsaw II-16
Roza Hills Vineyards to Acquire Silver Lake Winery II-16
S&N Enters into a Joint Venture with Q-Group II-16
6. FOCUS ON SELECT GLOBAL PLAYERS II-17
Aston Manor Brewery (UK) II-17
C&C Group Plc (Ireland) II-17
Carlsberg UK Ltd (UK) II-17
Green Mountain Beverage Company (US) II-17
Halewood International Ltd (UK) II-18
Heineken UK Ltd (UK) II-18
Marston's Beer Company (UK) II-18
SABMiller Plc (UK) II-19
7. GLOBAL MARKET PERSPECTIVE II-20
Table 1: World Recent Past, Current & Future Analysis for
Cider Market by Geographic Region - US, Europe, Asia-Pacific
and Rest of World Market Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) II-20
Table 2: World 10-Year Perspective for Cider Market by
Geographic Region - Percentage Breakdown of Annual Revenues
for US, Europe, Asia-Pacific and Rest of World Markets for
Years 2006, 2009 and 2015 (includes corresponding Graph/Chart) II-21
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Overview III-1
Leading Cider Brands III-1
Brands of Select Cider Suppliers in the US III-1
Table 3: Leading Cider Brands in the US (2008): Percentage
Share Breakdown of Volume Sales for Woodchuck, Hornsby's,
Cider Jack, Magners Original Vintage Cider, HardCore,
Woodpecker, K Cider, Wyder’s, Ace Cider, El Gaitero and
Others (includes corresponding Graph/Chart) III-2
Leading Cider Suppliers III-2
Table 4: Leading Suppliers in the US Cider Market (2008):
Percentage Share Breakdown of Volume Sales for Green
Mountain Cidery, E&J Gallo Winery, Burke
Distributing/Manhattan Beer, Hardcore Cider/Boston Beer
and Others (includes corresponding Graph/Chart) III-3
Strategic Corporate Developments III-3
Key Player III-4
Green Mountain Beverage Company III-4
B.Market Analytics III-4
Table 5: US Recent Past, Current & Future Analysis for Cider
Market Analyzed with Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-4
2. EUROPE III-5
Market Analysis III-5
Table 6: European Recent Past, Current & Future Analysis for
Cider Market by Geographic Region - France, Ireland, UK and
Rest of Europe Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-5
Table 7: European 10-Year Perspective for Cider Market by
Geographic Region - Percentage Breakdown of Annual Revenues
for France, Ireland, UK and Rest of Europe Markets for Years
2006, 2009 & 2015 (includes corresponding Graph/Chart) III-6
2a. FRANCE III-7
Market Analysis III-7
Table 8: French Recent Past, Current & Future Analysis for
Cider Analyzed with Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-7
2b. IRELAND III-8
A.Market Analysis III-8
Product Launch III-8
C&C Group Plc - A Key Player III-8
B.Market Analytics III-9
Table 9: Irish Recent Past, Current & Future Analysis for
Cider Analyzed with Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-9
2c. THE UNITED KINGDOM III-10
A.Market Analysis III-10
Cider Market - An Overview III-10
Table 10: Alcoholic Drinks Market in the UK (2008):
Percentage Share Breakdown of Volume Sales for Beer, Wine,
Cider, Spirits & Liqueurs, and Alcoholic Ready to Drink
(includes corresponding Graph/Chart) III-10
Cider Production in the UK - An Insight III-10
Table 11: UK Cider Market (2008): Percentage Share
Breakdown of Number of Manufacturers by Production Output
(includes corresponding Graph/Chart) III-11
Producers Revamp Packaging to Boost Cider Consumption III-11
Table 12: Cider Market in the UK (2007): Percentage Share
Breakdown of Volume Sales for Small Bottles, Draught, Cans,
PET, and Others (includes corresponding Graph/Chart) III-12
Trend Towards Premiumisation of Beverages III-12
Table 13: UK Cider Market (2008): Percentage Share
Breakdown of Volume Sales by Cider Type for Everyday,
Premium, White, Niche, and Others (includes corresponding
Graph/Chart) III-13
Factors Influencing Growth of Cider Market III-13
Increased At-Home Drinking III-13
Consumer Awareness III-13
New Marketing Strategy Adopted by Companies III-13
Variable Material and Energy Rates III-13
Expansion of Distribution Channels III-13
Table 14: Cider Market in the UK (2007): Percentage Growth
Rate for Off-Trade and On-Trade Market (Volume and Value
Sales) (includes corresponding Graph/Chart) III-14
Market Trends & Developments III-14
Highlights III-14
Pear Cider Gains Popularity III-15
Emerging Market Strategies III-15
Players Focus on Investments and Capacity Expansion III-15
Young Consumers Boost Cider Consumption III-16
Advertising Trends III-16
Alcohol Advertising Recall III-16
Competitive Landscape III-16
Table 15: Leading Brands in the UK Cider and Perry Market
(2008): Percentage Share Breakdown of Value Sales in
Off-Trade Segment for Strongbow, Magners, Lombrini, Bulmers
Original, Frosty Jack's, ScrumpyJack, Olde English,
Blackthorn, Country Manor, Jacques, Own labels, and Others
(includes corresponding Graph/Chart) III-17
Table 16: Leading Cider Brands in the UK (2008): Percentage
Share Breakdown of Volume Sales for Off-Trade Market for
Strongbow, Lambrini, Magners, Bulmers, Frosty Jack’s, Own
Labels and Others (includes corresponding Graph/Chart) III-17
Product Launches III-18
Strategic Corporate Developments III-20
Key Players III-23
Aston Manor Brewery III-23
Carlsberg UK Ltd III-23
Halewood International Ltd III-23
Heineken UK Ltd III-23
Marston's Beer Company III-24
SABMiller Plc III-24
B.Market Analytics III-25
Table 17: UK Recent Past, Current & Future Analysis for
Cider Analyzed with Annual Revenue Figures in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-25
2d. REST OF EUROPE III-26
A.Market Analysis III-26
Review of Select Regional Markets III-26
Germany III-26
Austria III-26
Denmark III-26
Norway III-26
Finland III-26
Table 18: Soft Drink and Brewing Market in Finland (2008):
Percentage Share Breakdown of Volume Sales for Beer, Soft
Drink, Mineral Water, Long Drinks and Cider (includes
corresponding Graph/Chart) III-27
The Netherlands III-27
Strategic Corporate Development III-27
B.Market Analytics III-28
Table 19: Rest of Europe Recent Past, Current & Future
Analysis for Cider Analyzed with Annual Revenue Figure in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-28
3. ASIA-PACIFIC III-29
Market Analysis III-29
Table 20: Asia-Pacific Recent Past, Current & Future
Analysis for Cider Analyzed with Annual Revenue Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-29
Table 21: Asia-Pacific 10-Year Perspective for Cider market
By Geographic Region - Percentage Breakdown of Annual
Revenue Figures in US$ Million for Australia and Rest of
Asia-Pacific Markets for Years 2006, 2009 & 2015 III-29
3a. AUSTRALIA III-30
A.Market Analysis III-30
Product Launch III-30
B.Market Analytics III-30
Table 22: Australian Recent Past, Current & Future Analysis
for Cider Analyzed with Annual Revenue Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-30
3b. REST OF ASIA-PACIFIC III-31
A.Market Analysis III-31
China III-31
New Zealand III-31
B.Market Analytics III-32
Table 23: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Cider Market Analyzed with Annual
Revenue Figures in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-32
4. REST OF WORLD III-33
A.Market Analysis III-33
Canada III-33
Argentina III-33
Mexico III-33
Strategic Corporate Developments III-33
B.Market Analytics III-34
Table 24: Rest of World Recent Past, Current and Future
Analysis for Cider Analyzed with Annual Revenue Figures in
US$ Million for Years 2006 through 2015 (includes
corresponding Graph/Chart) III-34
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 107 (including Divisions/Subsidiaries - 114)
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Region/Country Players
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The United States 32
Canada 3
Europe 73
France 12
Germany 1
The United Kingdom 34
Spain 9
Rest of Europe 17
Asia-Pacific (Excluding Japan) 6
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