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Global Cloud Computing Services Industry

  • April 2015
  • -
  • Global Industry Analysts
  • -
  • 712 pages

This report analyzes the worldwide markets for Cloud Computing Services in US$ Million by the following Segments: Software-as-a-Service (SaaS) (ERP, CRM, & Others, Platform-as-a-Service (PaaS) (AIM, & Others), Infrastructure-as-a-Service (IaaS) (Compute, & Others), Business Process-as-a-Service (BPaaS) (HR, E-commerce Enablement, Cloud Payments, & Others), Management & Security Services (Storage Management, & Others), and Advertising. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a five-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 256 companies including many key and niche players such as -

Akamai Technologies, Inc.
Amazon Web Services, Inc.
CA Technologies, Inc.
Caspio, Inc.
Dell Inc.

Table Of Contents

Global Cloud Computing Services Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Cloud Computing - A Primer II-1
Table 1: World Cloud Computing Spending (2011, 2014 and 2017)
Breakdown of Estimated Annual Spending in US$ Billion
(includes corresponding Graph/Chart) II-2

Table 2: Cannibalization of Traditional IT by Cloud
Computing: Percentage Share Breakdown of On-Premise IT
Spending Displaced by Cloud Computing for the Years 2008,
2014 and 2020 (includes corresponding Graph/Chart) II-2

Table 3: World Cloud Computing Spending (2014): Percentage
Share Breakdown of Expenditure in $US by End-Use Industrial
Sectors (includes corresponding Graph/Chart) II-2

Table 4: World Cloud Computing Spending (2014): Percentage
Share Breakdown of Expenditure in $US by Customer Size
(includes corresponding Graph/Chart) II-3
The Mature Virtualization Trend Lays the Platform for the
Growth of the 'Cloud-Era' IT II-3
Table 5: Global Virtualization Software Market (2014):
Percentage Share Breakdown of Revenue by Geographic Region -
Americas, EMEA and Asia (includes corresponding Graph/Chart) II-4

Table 6: World Market for Virtualization Software (2015):
Percentage Share Breakdown of Dollar Sales by Product Segment
(includes corresponding Graph/Chart) II-4
2007-09 Recession: The Beginning of An Era of Changing IT
Strategies and Technology Investments II-5
The 2007-2009 Recession Proves to be a Turning Point for
Opportunistic Cloud Adoption - A Case in Point II-5
Table 7: Recession Fuels Innovation and Technology Adoption:
Key Statistical Results of Surveys to Identify Corporate
Willingness to Adopt New Technologies to Cut Costs and Scale
Back on New Technologies to Cut Costs (includes corresponding
Graph/Chart) II-7
Top 6 IT Investment Priorities Among Organizations During 2010 II-7
Fresh Economic Challenges During the 2012-2014 Period
Establish Cloud Computing as a Key IT Technology II-7
Table 8: Venture Capital Investor Confidence in Select
Industries: 2014 (includes corresponding Graph/Chart) II-8
Cautious Economic Outlook to Help Sustain Growth in Cloud
Computing Services Market in 2015 and Coming Years II-9
Rising Investments on Advanced and Disruptive Technologies - A
Key Opportunity in Store II-9
Table 9: Ranking of Disruptive Technologies Poised to
Transform Business and the Global Economy (includes
corresponding Graph/Chart) II-11
Outlook II-11

2. NOTEWORTHY TRENDS, GROWTH DRIVERS and ISSUES II-12
Cloud Computing: Emerges as a Mainstream IT Strategy II-12
Opportunity Indicators: II-13
Table 10: Global Growth in Cloud Workload Processing:
Percentage Share Breakdown of Workload Processed in Cloud
Data Centers as Compared to Traditional Datacenters for the
Years 2010, 2013 and 2015 (includes corresponding Graph/Chart) II-13

Table 11: Growth in Cloud Datacenter Workloads (2014, 2016,
and 2018) Breakdown of Data Volumes Handled in Exabytes by
Geographic Region: Asia-Pacific, Europe, Latin America,
Middle East and Africa, and North America (includes
corresponding Graph/Chart) II-14
Consumerization of IT Accelerates the Migration to the Cloud II-14
Focus on Green IT and Sustainable ICT Throws the Spotlight On
the “Cloud” II-15
Table 12: IT Infrastructure Energy Efficiency (2014):
Percentage Share Breakdown of Energy Consumption by Data
Center Support Equipment (includes corresponding Graph/Chart) II-16
Mushrooming of SMBs Spur Adoption of Cloud Computing Services II-17
Mobility and Access Remain the Essential Attributes Determining
Success of Cloud Solutions in SMB Segment II-18
Opportunity Indicator II-18
Table 13: Percentage of Companies with Less than 10
Employees in Select Countries (includes corresponding
Graph/Chart) II-18
Proliferation of Internet Provides a Fertile Environment for
Growth of Cloud Computing II-18
World Internet Usage and Bandwidth Landscape II-19
Table 14: Global Demand for Bandwidth (2010, 2015, 2018,
2020): Breakdown of Bandwidth Usage in Terabytes per Second
(Tbps) (includes corresponding Graph/Chart) II-19

Table 15: Global Growth in Demand for Bandwidth: Breakdown
of Compounded Annual Growth Rate (CAGR) for the Period
2012-2020 by Geographic Region - Africa, Asia, Europe, Latin
America, Middle East, Oceania, and North America (US and
Canada) (includes corresponding Graph/Chart) II-20

Table 16: Growth in IP Traffic Worldwide (2010, 2013, 2015):
Breakdown by IP Traffic Volume in Petabytes per Month
(PB/Month) (includes corresponding Graph/Chart) II-20

Table 17: Internet Penetration Worldwide (2015): Percentage
Breakdown of Internet Penetration by Geographic Region -
Africa, Americas (Central America, North America, South
America), Asia (Central Asia, East Asia, South-East Asia,
South Asia), Europe (Eastern Europe, Western Europe), and
Oceania (includes corresponding Graph/Chart) II-21

Table 18: Internet Connectivity Speeds Worldwide (2015)
Breakdown of Average Net Connection Speeds in MBPS by
Leading Countries - Argentina, Australia, Brazil, Canada,
China, Egypt, France, Germany, Hong Kong, India, Indonesia,
Italy, Japan, Malaysia, Poland, Russia, Singapore, Spain,
South Africa, South Korea, Thailand, Turkey, UAE, UK, USA,
and Vietnam (includes corresponding Graph/Chart) II-22
Open Source Cloud: The Key to Achieve True Cost Benefits II-23
Public Cloud Service Deployments Outperforms Private Clouds II-23
Hybrid Clouds to Challenge Public Cloud Deployments II-24
Merits and Demerits of Private, Hybrid and Public Clouds Based
on Their Architecture II-25
Cloud Advertising Market - The Largest Revenue Contributor II-26
Infrastructure as a Service (IaaS): A Rapidly Growing Market II-26
Big Data Drives Demand for Storage as a Service (STaaS) II-26
IaaS Print Set for Long Term Growth II-27
PaaS to Witness Encouraging Gains II-27
API Standardization: Key to Future Growth in PaaS II-28
Application Development Kit for Developing New SaaS
Solutions: A Potentially Lucrative Opportunity for PaaS
Service Providers II-28
Developer Base Remains a Critical Differentiating Factor in
PaaS Market II-29
SaaS Market - Continues to Gain Traction II-29
Standardization Drives Growth for SaaS-Office Suites II-31
SaaS to Tap the ERP Market II-31
SaaS PLM Grows in Popularity II-31
App Spending Shifts towards Cloud Software- as-a-Service (
SaaS) Model II-32
SaaS - Multi-Tenancy Vs Single-Tenant Architecture II-33
Distinction between SaaS, IaaS and PaaS Cloud Service Models
Set to Weaken II-33
Business Process as a Service (BPaaS) Market - A Review II-34
Boom in E-Commerce in Emerging Markets Fuels Growth for Cloud
Payments II-34
Cloud-based Unified Communication Service (UCaaS) to Witness
Strong Growth II-35
Cloud Based Management and Security Services Market II-35
Business Continuity on Clouds Drives Demand for Cloud Storage
Management Services II-35
Contact Centers - A Prominent Market Opportunity for Cloud
Services II-36
Comprehensive SLAs: A Solution to Overcome Ambiguity in Cloud
Services II-36
Cloud Computing Triggers End of Monolithic Contracts II-37
Cloud Brokerage to Gain Popularity II-37
The State of Venture Capital Funding in the Cloud Computing
Market II-38
Table 19: Venture Capital Mood in the Cloud Computing
Industry: Percentage Share Breakdown of Number of Respondents
Who Consider Cloud Computing as an Undervalued and/or
Overvalued Sector of the IT industry (includes corresponding
Graph/Chart) II-39

Table 20: Venture Capital Investor Confidence in Select
Industries: 2014 (includes corresponding Graph/Chart) II-39
Developing Markets to Lend Traction to the Cloud Computing
Services Market II-40
Competition Heats Up II-40
Customer Usage Experience - A Competitive Differentiator II-40
Competition in the IaaS Segment II-40
Table 21: Cloud Computing Market (2014): Percentage Share
Breakdown of Revenue by Leading Players (includes
corresponding Graph/Chart) II-41

Table 22: Global Cloud IaaS and PaaS Market (2014): Percentage
Share Breakdown of Revenue by Leading Vendors- Amazon, ATandT,
Deutsche Telekom, Fujitsu, Google, IBM, Microsoft, NTT,
Salesforce and Others (includes corresponding Graph/Chart) II-41

Table 23: Global Software-As-A-Service (SaaS) Market (2014):
Percentage Share Breakdown of Revenue by Leading Vendors
(includes corresponding Graph/Chart) II-42

Table 24: Global IaaS Market by Leading Players (2014):
Percentage Breakdown of Revenue for Amazon, Fujitsu Google,
IBM, Microsoft, and Others (includes corresponding
Graph/Chart) II-42
Key Challenges to Adoption of Cloud Computing Services II-42
Migration Onto the Cloud: Not So Easy As it Seems! II-42
Legal, Regulatory, and Business Risks: The Three Most
Peskiest Issues II-43
Lack of Interoperability II-43
Core Competency Issues II-43
Inadequate Knowledge of Implementation II-44
Inability of SLAs to Guarantee System Availability II-44
Outages Altering Cloud Prospects II-44
Unchecked Cloud Deployments Threatens Cloud Sprawl II-44
Managing the Cloud: Companies Doing It the Wrong Way! II-45
The Road Ahead II-45

3. TECHNOLOGY OVERVIEW II-46
Cloud Computing: A Definition II-46
What's a Cloud? II-46
Cloud Computing Architecture II-46
Characteristics of a Cloud Computing Environment II-46
Elasticity II-46
Measured Service II-47
On-Demand Self Service II-47
Ubiquitous Network Access II-47
Resource Pooling II-47
Benefits of Cloud Computing II-47
Cost Reduction II-47
Flexibility II-47
Accessibility II-48
Elastic Scalability II-48
Reliability and Fault-Tolerance II-48
Agility II-48
Delegation II-48
Risks, Concerns, and Challenges in Cloud Computing II-48
Data Leakage II-49
Constant Infrastructure Availability II-49
Compliance II-49
Governance II-49
Optimized Performance II-49
Customer Control and Visibility II-50
Rapid Delivery of Services and Products II-50
Cloud Computing Standards II-50
Languages, Images, and Tools II-50
Preconfigured, Preinstalled Systems II-50
Virtual Machine Types II-50
What are Cloud Computing Services? II-51
Types of Cloud Computing Services II-51
Software as a Service (SaaS) II-51
SaaS ERP Services II-51
SaaS CRM Services II-51
Other SaaS Services II-52
Platform as a Service (PaaS) II-52
PaaS Application Infrastructure and Middleware (AIM) Software II-52
Other PaaS Services II-52
Infrastructure as a Service (IaaS) II-52
IaaS Compute-as-a-Service (CaaS) II-53
Other IaaS Services II-53
Business-Process-as-a-Service (BPaaS) II-53
BPaaS HR Services II-54
BPaaS E-Commerce Enablement II-54
BPaaS Advertising Services II-54
BPaaS Cloud Payments Services II-54
Other BPaaS Services II-55
Cloud Management and Security Services II-55
Cloud Storage Management Services II-55
Other Cloud Management and Security Services II-55
“Cloud Services” - How Different is it from Cloud Computing? II-55
Attributes that Define New Generation of “Cloud Services” II-55
Access over the Internet II-55
Typically Provided Offsite by a Third-Party Provider II-56
Minimal IT Skills Requirement II-56
Pricing II-56
User Interface II-56
Provisioning II-56
Well-Defined Systems Interface II-56
Shared resources II-56
Types of Clouds (Typical Deployment Models) II-56
Public Cloud II-56
Private Cloud II-57
Community Cloud II-57
Hybrid Cloud II-57

4. PRODUCT/SERVICE LAUNCHES II-58
IBM Extends Functionalities of its High Performance Computing
for Enhanced Accessibility through Cloud II-58
Dimension Data Voices Intention to Introduce Enterprise
Mobility-as-a-Service II-58
Dell Expands Cloud Client Computing Service Portfolio to
Include Support for vWorkspace and Windows Server 2012 R2
Systems II-58
IBM's SoftLayer to Inaugrate Data Center in Australia II-58
Amazon Web Services Launches Services in German Market II-58
Dell Rolls Out PowerEdge 13G Family of Servers II-58
Dell Introduces Xenith Pro 2 Zero Client Solution Optimised
for Citrix XenDesktop Environments II-59
AWS to Introduce Limited Set of Services in Chinese Market II-59
Mobily and Virtustream Introduces Cloud Computing Services in
Saudi Arabia II-59
Microsoft and 21Vianet to Introduce Cloud Computing Service in
China II-59
iYogi Introduces Digital Services Cloud II-59
GDIT Launches Cloud Services Brokerage Solutions II-59
DIGITALK Introduces DIGITALK Consumer Cloud II-59
Amazon.com Introduces Amazon Cloud Player Application for iPad
and iPad Mini Devices II-60
Amazon Web Services Unveils High Memory Cluster Instance Range II-60
Eucalyptus Systems Unveils Version 3.3 of Eucalyptus Cloud
Platform II-60
GoGrid Introduces Dynamic Load Balancer II-60
Birst Unveils Birst Solution Accelerator SuiteApp for NetSuite
Solution II-60
NetSuite Introduces Advanced Cloud Manufacturing Solution II-60
Dimension Data Introduces Managed Cloud Platform in Nigeria II-61
Dimension Data Unveils Cloud Website in Europe II-61
Dimension Data Introduces Cloud Readiness Services II-61
Rackspace® Hosting Introduces Innovative Features in Rackspace
Private Cloud Software II-61
Salesforce.com Introduces Salesforce Service Cloud Mobile II-61
Skytap Rolls Out Cloudera Hadoop Enterprise Templates II-61
Amazon Web Services Unveils AWS Security Token Service
Application Programming Interface II-62
Bharti Airtel Introduces Cloud Enablement Platform in India II-62
MTN Business Introduces Cloud Computing Services for SMEs in
South Africa (South Africa) II-62
Idea Cellular Introduces High-speed 3G Dongle with Cloud
Computing Services II-62
InsynQ Introduces Cloud Computing Services Powered by
Microsoft's Windows Server 2012 II-62
Eucalyptus Systems Launches Eucalyptus 3.2 Management Platform II-62
Dell Launches OpenStack Open Source Cloud Computing Solution II-63
Dell Unveils Microsoft Office 365 with Dell Collaboration and
Productivity Solution II-63
GoGrid Launches GoGrid Big Data Solution High Performance
Platform for Predictive Analytics II-63
Amazon Web Services Launches Amazon EC2 High Storage Instance
Range II-63
Eucalyptus Systems Introduces Eucalyptus 3.1 Next-Generation
Open Source Cloud Software II-63
Flexiant Unveils Flexiant Cloud Orchestrator V2.0 Software II-63
Dell Services Launches Dell Cloud for SAP® Solutions II-64
GoGrid Introduces Version 3.0 of GoGrid Cloud Infrastructure
Hosting Service II-64
GoGrid Launches GoGrid iPhone Application II-64
GoGrid Unveils Big Data Solution II-64
IBM Introduces zEnterprise® EC12 Mainframe Server II-64
Joyent Unveils Joyent7 Fabric-based Cloud Infrastructure Platform II-64
Joyent Introduces Global Cloud Network for Emerging Markets II-64
Layered Technologies Unveils Layered Tech Cloud Data Center II-65
Layered Technologies Offers vCloud® Powered Services of VMware II-65
Novell® Rolls Out Novell Dynamic File Services II-65
Dimension Data Introduces Updated OpSource Cloud Offering II-65
Rackspace® Introduces OpenStack® Powered Cloud Block Storage
Solution II-65
Rackspace® Hosting Introduces Enhanced Cloud Tools Marketplace II-65
Rackspace® Introduces New Generation OpenStack® Powered Cloud
with Fanatical Support® II-66
Skytap Unveils Novel Hybrid Cloud Capabilities II-66
Skytap Releases Virtual Private PaaS Solution II-66
Oracle Announces New Cloud Service Features for On-Demand
Computing II-66
Skytap Announces Upgraded AutoNetworksâ„¢ Technology and
CloudControlâ„¢ Feature Set II-66
Terremark Unveils Enterprise Cloud Private Edition II-66

5. RECENT INDUSTRY ACTIVITY II-67
Datapipe Closes Acquisition of GoGrid II-67
HP to Acquire Eucalyptus Systems II-67
Datapipe Acquires Layered Technologies II-67
China Telecom and IBM Partner to Provide SAP Cloud
Applications in Chinese Market II-67
Joyent Enters Into Partnership with Canonical to Offer
Optimized Ubuntu Server Images on Its Cloud Platform II-67
ICBA Chooses Dell HPC Platform to PowerNumeric Climate
Modelling for Water Resource Study in MNEA region II-67
Dell Deploys Fully Virtualized Computing Environment for BlueSun II-68
Google Selects RightScale® as Reseller and Strategic Partner II-68
IBM Acquires CSL International II-68
IBM Secures US Department of Interior IT Cloud Migration Contract II-68
Dell Adds CenturyLink to its Cloud Partner Program II-68
Aditi Technologies Takes Over Get Cloud Ready II-68
MiCTA and Verizon Business Services Sign Agreement II-68
CAT Telecom and IBM Sign Strategic Deal II-69
Fujitsu Takes Over RunMyProcess II-69
Aprima Medical Software Selects ClearDATA as Cloud Hosting
Partner II-69
Dell to Take Over Enstratius II-69
Cisco Takes Over SolveDirect II-69
CA Technologies to Acquire Layer 7 Technologies II-69
IBM Acquires SoftLayer Technologies II-70
IBM Commences IBM SmartCloud for Social Business Data Center II-70
Meltwater Enters into Partnership with NetSuite II-70
Oracle to Take Over Nimbula II-70
Red Hat Acquires ManageIQ II-70
Dell and OnApp Collaborate to Develop Pretested Cloud Packages II-70
GoGrid Partners with Racemi to Offer Cloud Path for GoGrid
Solution II-71
NetSuite Partners with eWinery Solutions to Develop VinSuite
Cloud Software Solution for Wineries II-71
SeaMicro SM15000â„¢ Server of AMD Receives Certification for Red
Hat® OpenStack II-71
Microsoft to Establish New Cloud Computing Data Centers in
Australia II-71
Luxottica Group Inks Agreement with HP Enterprise Services Italia II-71
Dell Selects ScaleMatrix as Strategic Partner in Offering
Cloud Services II-71
ALVEA Services Chooses Flexiant Cloud Orchestrator for ALVEA
Infrastructure II-72
BSNL and Dimension Data Form Joint Venture to Offer Cloud
Computing Services II-72
Lockheed Martin Inks Agreement with UK Government to Offer G-
Cloud 2 IT Support II-72
Cisco Acquires Meraki II-72
Digi International Takes Over Etherios II-72
Lenovo Takes Over Stoneware II-72
Egenera Takes Over Fort Technologies II-73
Weather Investments II Acquires Inty II-73
Data Storage Takes Over Majority Stake in e-ternity Business
Continuity Consultants II-73
Pacific Control Systems Acquires Infotility II-73
Dell to Take Over Wyse Technology II-73
Eucalyptus Systems Enters into Strategic Distribution
Agreement with Ingram Micro II-73
Microsoft Snaps Up PhoneFactor II-74
Microsoft to Take Over Yammer II-74
Microsoft to Snap Up StorSimple II-74
Eucalyptus Systems Secures Contract for IaaS Software from
Fujitsu Frontech North America II-74
Amazon Web Services Inks Agreement with Eucalyptus Systems to
Ease Migration from On-Site to Cloud II-74
CETC32 Enters into Strategic Partnership Agreement with
Eucalyptus Systems II-74
Wipro Infotech Signs Strategic Partnership Agreement with
Eucalyptus Systems II-75
GoGrid Establishes European Operations in Amsterdam, Netherlands II-75
Telefónica Digital Inks Strategic Partnership Agreement with
Joyent II-75
Blytheco Joins NetSuite Solution Provider Program to Introduce
Cloud ERP to Enterprises II-75
Joyent Enters into Strategic Partnership Agreement with ICOS II-75
Dell Takes Over Credant Technologies II-75
Frank, Rimerman Consulting Enters into Partnership with NetSuite II-76
NetSuite and iCIMS Enter into Strategic Partnership for
Integrating Platforms II-76
Oracle Announces Acquisition of Xsigo Systems II-76
RightScale® Forays into Australian Market II-76
RightScale® Enters into Partnership with Mobile Grid II-76
RightScale® and SoftLayer Technologies Enter into Partnership II-76
Equinix and RightScale® Enter into Partnership II-77
GREE Enters into Partnership with RightScale® II-77
Red Hat Selects Tier 3 as a Certified Cloud Provider II-77
Hosting Ireland Chooses CA AppLogic® Cloud Computing Platform
of CA Technologies II-77
Concurrency Announces Addition to Microsoft's Azure Circle II-77
RightScale Acquires ShopForCloud Website II-77
Joyent Selects Machine-To-Machine Intelligence as Strategic
Technology Partner II-78
WePay Selects Cloud Services of Layered Technologies II-78

6. FOCUS ON SELECT GLOBAL PLAYERS II-79
Akamai Technologies, Inc. (USA) II-79
Amazon Web Services, Inc. (USA) II-79
CA Technologies, Inc. (US) II-80
Caspio, Inc. (USA) II-80
Dell Inc. (USA) II-80
Eucalyptus Systems, Inc. (US) II-81
ENKI, LLC (USA) II-81
Flexiant Limited (UK) II-82
Google, Inc. (USA) II-82
GoGrid (USA) II-82
Hewlett-Packard Development Company, L.P. (USA) II-83
IBM Corporation (USA) II-83
Joyent, Inc. (USA) II-84
KloudData, Inc. (USA) II-84
Layered Technologies, Inc. (USA) II-84
Microsoft Corporation (USA) II-84
Netsuite Inc., (USA) II-85
Novell, Inc., (USA) II-85
OpSource, Inc. (USA) II-86
Oracle Corporation (USA) II-86
RightScale, Inc (USA) II-87
Rackspace Hosting, Inc. (USA) II-87
Red Hat, Inc. (USA) II-87
Salesforce.com, Inc. (USA) II-88
Skytap, Inc. (USA) II-88
Verizon Terremark (USA) II-88
Virtustream, Inc. (USA) II-89
VMware (US) II-89

7. GLOBAL MARKET PERSPECTIVE II-90
Table 25: World Recent Past, Current and Future Analysis for
Cloud Computing Services by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) II-90

Table 26: World Historic Review for Cloud Computing Services
by Geographic Region/Country - US, Canada, Japan, Europe, Asia
Pacific, Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2009
through 2013 (includes corresponding Graph/Chart) II-91

Table 27: World 12-Year Perspective for Cloud Computing
Services by Geographic Region/Country - Percentage Breakdown
of Revenue for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2009, 2015 and 2020 (includes corresponding Graph/Chart) II-92

Table 28: World Recent Past, Current and Future Analysis for
Cloud Computing Services by Service Type - SaaS (ERP, CRM, and
Other SaaS), PaaS (AIM and Other PaaS), IaaS (Compute and
Other IaaS), BPaaS (HR, E-commerce Enablement, Cloud Payments
and Other BPaaS), Management and Security Services (Storage
Management and Others) and Advertising Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for Years
2014 through 2020 (includes corresponding Graph/Chart) II-93

Table 29: World Historic Review for Cloud Computing Services
by Service Type - SaaS (ERP, CRM, and Other SaaS), PaaS (AIM
and Other PaaS), IaaS (Compute and Other IaaS), BPaaS (HR,
E-commerce Enablement, Cloud Payments and Other BPaaS),
Management and Security Services (Storage Management and Others)
and Advertising Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-94

Table 30: World 12-Year Perspective for Cloud Computing
Services by Service Type - SaaS (ERP, CRM, and Other SaaS),
PaaS (AIM and Other PaaS), IaaS (Compute and Other IaaS),
BPaaS (HR, E-commerce Enablement, Cloud Payments and Other
BPaaS), Management and Security Services (Storage Management and
Others) and Advertising Markets for Years 2009, 2015 and 2020
(includes corresponding Graph/Chart) II-95

Table 31: World Recent Past, Current and Future Analysis for
Software-as-a-Service (SaaS) by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-96

Table 32: World Historic Review for Software-as-a-Service
(SaaS) by Geographic Region/Country - US, Canada, Japan,
Europe, Asia Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) II-97

Table 33: World 12-Year Perspective for Software- as-a-Service
(SaaS) by Geographic Region/Country - Percentage Breakdown of
Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2009, 2015 and 2020 (includes corresponding Graph/Chart) II-98

Table 34: World Recent Past, Current and Future Analysis for
Software-as-a-Service (SaaS) by Service Type - ERP, CRM and
Other SaaS Services Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-99

Table 35: World Historic Review for Software- as-a-Service
(SaaS) by Service Type - ERP, CRM and Other SaaS Services
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) II-100

Table 36: World 12-Year Perspective for Software- as-a-Service
(SaaS) by Service Type - Percentage Breakdown of Revenue for
ERP, CRM and Other SaaS Services for Years 2009, 2015 and 2020
(includes corresponding Graph/Chart) II-101

Table 37: World Recent Past, Current and Future Analysis for
SaaS Enterprise Resource Planning Services (ERP Services) by
Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-102

Table 38: World Historic Review for SaaS Enterprise Resource
Planning Services (ERP Services) by Geographic Region/Country -
US, Canada, Japan, Europe, Asia Pacific, Latin America and
Rest of World Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-103

Table 39: World 12-Year Perspective for SaaS Enterprise
Resource Planning Services (ERP Services) by Geographic
Region/Country - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2009, 2015 and
2020 (includes corresponding Graph/Chart) II-104

Table 40: World Recent Past, Current and Future Analysis for
SaaS Customer Relationship Management Services (CRM Services)
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-105

Table 41: World Historic Review for SaaS Customer Relationship
Management Services (CRM Services) by Geographic
Region/Country - US, Canada, Japan, Europe, Asia Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2009 through
2013 (includes corresponding Graph/Chart) II-106

Table 42: World 12-Year Perspective for SaaS Customer
Relationship Management Services (CRM Services) by Geographic
Region/Country - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2009, 2015 and
2020 (includes corresponding Graph/Chart) II-107

Table 43: World Recent Past, Current and Future Analysis for
Other SaaS Services by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-108

Table 44: World Historic Review for Other SaaS Services by
Geographic Region/Country - US, Canada, Japan, Europe, Asia
Pacific, Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues in US$ Million for Years 2009
through 2013 (includes corresponding Graph/Chart) II-109

Table 45: World 12-Year Perspective for Other SaaS Services by
Geographic Region/Country - Percentage Breakdown of Revenue
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2009, 2015
and 2020 (includes corresponding Graph/Chart) II-110

Table 46: World Recent Past, Current and Future Analysis for
Platform-as-a-Service (PaaS) by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-111

Table 47: World Historic Review for Platform-as-a- Service
(PaaS) Services by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) II-112

Table 48: World 12-Year Perspective for Platform- as-a-Service
(PaaS) by Geographic Region/Country - Percentage Breakdown of
Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2009, 2015 and 2020 (includes corresponding Graph/Chart) II-113

Table 49: World Recent Past, Current and Future Analysis for
Platform-as-a-Service (PaaS) by Service Type - AIM and Other
PaaS Services Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-114

Table 50: World Historic Review for Platform-as-a- Service
(PaaS) by Service Type - AIM and Other PaaS Services Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) II-115

Table 51: World 12-Year Perspective for Platform- as-a-Service
(PaaS) by Service Type - Percentage Breakdown of Revenue for
AIM and Other PaaS Services for Years 2009, 2015 and 2020
(includes corresponding Graph/Chart) II-116

Table 52: World Recent Past, Current and Future Analysis for
PaaS Application Infrastructure and Middleware (AIM) Software
by Geographic Region/ Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-117

Table 53: World Historic Review for PaaS Application
Infrastructure and Middleware (AIM) Software by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) II-118

Table 54: World 12-Year Perspective for PaaS Application
Infrastructure and Middleware (AIM) Software by Geographic
Region/Country - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2009, 2015 and
2020 (includes corresponding Graph/Chart) II-119

Table 55: World Recent Past, Current and Future Analysis for
Other PaaS Services by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-120

Table 56: World Historic Review for Other PaaS Services by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues in
US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-121

Table 57: World 12-Year Perspective for Other PaaS Services by
Geographic Region/Country - Percentage Breakdown of Revenue
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2009, 2015
and 2020 (includes corresponding Graph/Chart) II-122

Table 58: World Recent Past, Current and Future Analysis for
Infrastructure-as-a-Service (IaaS) by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-123

Table 59: World Historic Review for
Infrastructure-as-a-Service (IaaS) by Geographic
Region/Country - US, Canada, Japan, Europe, Asia Pacific,
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2009 through
2013 (includes corresponding Graph/Chart) II-124

Table 60: World 12-Year Perspective for Infrastructure-
as-a-Service (IaaS) by Geographic Region/Country - Percentage
Breakdown of Revenue for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-125

Table 61: World Recent Past, Current and Future Analysis for
Infrastructure-as-a-Service (IaaS) by Service Type - Compute
and Other IaaS Services Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-126

Table 62: World Historic Review for Infrastructure-as-
a-Service (IaaS) by Service Type - Compute and Other IaaS
Services Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-127

Table 63: World 12-Year Perspective for Infrastructure-
as-a-Service (IaaS) by Service Type - Percentage Breakdown of
Revenue for Compute and Other IaaS Services for Years 2009,
2015 and 2020 (includes corresponding Graph/Chart) II-128

Table 64: World Recent Past, Current and Future Analysis for
IaaS Compute-as-a-Service (CaaS) by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-129

Table 65: World Historic Review for IaaS Compute-as- a-Service
(CaaS) by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-130

Table 66: World 12-Year Perspective for IaaS Compute-
as-a-Service (CaaS) by Geographic Region/Country - Percentage
Breakdown of Revenue for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-131

Table 67: World Recent Past, Current and Future Analysis for
Other IaaS Services by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-132

Table 68: World Historic Review for Other IaaS Services by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues in
US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-133

Table 69: World 12-Year Perspective for Other IaaS Services by
Geographic Region/Country - Percentage Breakdown of Revenue
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2009, 2015
and 2020 (includes corresponding Graph/Chart) II-134

Table 70: World Recent Past, Current and Future Analysis for
Business-Process-as-a-Service (BPaaS) by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-135

Table 71: World Historic Review for Business-
Process-as-a-Service (BPaaS) by Geographic Region/Country -
US, Canada, Japan, Europe, Asia Pacific, Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-136

Table 72: World 12-Year Perspective for Business-
Process-as-a-Service (BPaaS) by Geographic Region/ Country -
Percentage Breakdown of Revenue for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-137

Table 73: World Recent Past, Current and Future Analysis for
Business-Process-as-a-Service (BPaaS) by Service Type - Human
Resources (HR), E-commerce, Cloud Payments and Other BPaaS
Services Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-138

Table 74: World Historic Review for Business-Process-
as-a-Service (BPaaS) by Service Type - Human Resources (HR),
E-commerce, Cloud Payments and Other BPaaS Services Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2009 through 2013 (includes corresponding Graph/Chart) II-139

Table 75: World 12-Year Perspective for Business-
Process-as-a-Service (BPaaS) by Service Type - Percentage
Breakdown of Revenue for Human Resources (HR), E-commerce,
Cloud Payments and Other BPaaS Services for Years 2009, 2015
and 2020 (includes corresponding Graph/Chart) II-140

Table 76: World Recent Past, Current and Future Analysis for
BPaaS Human Resource (HR) Services by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-141

Table 77: World Historic Review for BPaaS Human Resource (HR)
Services by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-142

Table 78: World 12-Year Perspective for BPaaS Human Resource
(HR) Services by Geographic Region/Country - Percentage
Breakdown of Revenue for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-143

Table 79: World Recent Past, Current and Future Analysis for
BPaaS E-Commerce Enablement by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) II-144

Table 80: World Historic Review for BPaaS E-Commerce
Enablement by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-145

Table 81: World 12-Year Perspective for BPaaS E-Commerce
Enablement by Geographic Region/ Country - Percentage
Breakdown of Revenue for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-146

Table 82: World Recent Past, Current and Future Analysis for
BPaaS Cloud Payments Services by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-147

Table 83: World Historic Review for BPaaS Cloud Payments
Services by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-148

Table 84: World 12-Year Perspective for BPaaS Cloud Payments
Services by Geographic Region/ Country - Percentage Breakdown
of Revenue for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2009, 2015 and 2020 (includes corresponding Graph/Chart) II-149

Table 85: World Recent Past, Current and Future Analysis for
Other BPaaS Services by Geographic Region/Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2014 through
2020 (includes corresponding Graph/Chart) II-150

Table 86: World Historic Review for Other BPaaS Services by
Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues in
US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-151

Table 87: World 12-Year Perspective for Other BPaaS Services
by Geographic Region/Country - Percentage Breakdown of Revenue
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2009, 2015
and 2020 (includes corresponding Graph/Chart) II-152

Table 88: World Recent Past, Current and Future Analysis for
Cloud Management and Security Services by Geographic
Region/Country - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-153

Table 89: World Historic Review for Cloud Management and
Security Services by Geographic Region/Country - US, Canada,
Japan, Europe, Asia Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Revenues in US$
Million for Years 2009 through 2013 (includes corresponding
Graph/Chart) II-154

Table 90: World 12-Year Perspective for Cloud Management and
Security Services by Geographic Region/Country - Percentage
Breakdown of Revenue for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-155

Table 91: World Recent Past, Current and Future Analysis for
Cloud Management and Security Services by Service Type -
Storage-Management-as-a-Service and Other Cloud management and
Security Services Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-156

Table 92: World Historic Review for Cloud Management and
Security Services by Service Type -
Storage-Management-as-a-Service and Other Cloud management and
Security Services Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-157

Table 93: World 12-Year Perspective for Cloud Management and
Security Services by Service Type -
Storage-Management-as-a-Service and Other Cloud Management and
Security Services for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-158

Table 94: World Recent Past, Current and Future Analysis for
Storage-Management-as-a-Service by Geographic Region/Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Revenue Figures in US$ Million for Years 2014
through 2020 (includes corresponding Graph/Chart) II-159

Table 95: World Historic Review for Storage-
Management-as-a-Service by Geographic Region/ Country - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2009 through 2013
(includes corresponding Graph/Chart) II-160

Table 96: World 12-Year Perspective for
Storage-Management-as-a-Service by Geographic Region/ Country
- Percentage Breakdown of Revenue for US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets for Years 2009, 2015 and 2020 (includes
corresponding Graph/Chart) II-161

Table 97: World Recent Past, Current and Future Analysis for
Other Cloud Management and Security Services by Geographic
Region/Country - Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-162

Table 98: World Historic Review for Other Cloud Management and
Security Services by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2009 through 2013 (includes
corresponding Graph/Chart) II-163

Table 99: World 12-Year Perspective for Other Cloud Management
and Security Services by Geographic Region/Country -
Percentage Breakdown of Revenue for US, Canada, Japan, Eur

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